Forever35 Podcast Episode 346: Rachel Goodwin Returns to Answer Your Makeup Questions

Release Date: March 31, 2025

Introduction

In Episode 346 of Forever35, hosts Doree Shafrir and Elise Hu welcome back their esteemed quarterly guest, celebrity makeup artist Rachel Goodwin. This episode is a deep dive into makeup artistry, addressing listeners' burning questions with Rachel's expert insights. The hosts also share their personal self-care indulgences, setting a relatable and engaging tone for the discussion.

Hosts' Self-Care Indulgences

Before delving into Rachel's makeup expertise, Doree and Elise discuss their favorite self-care treats that help them navigate challenging times.

Doree Shafrir shares her nightly ritual:

"I've been having a bowl of Trader Joe's vanilla ice cream with whipped cream every night." (03:01)

Elise Hu complements with sweet treats and simple joys:

"They also make these brownie sandwiches with the coffee ice cream in between. ... I have balloons from the dollar store that I give to my girls to brighten their day." (05:11)

This segment emphasizes the importance of small, affordable pleasures in maintaining well-being.

Introducing Rachel Goodwin

Rachel Goodwin, a renowned makeup artist to the stars, returns to Forever35 to answer listener questions. With an impressive portfolio that includes clients like Emma Stone, Priyanka Chopra, and Julia Roberts, Rachel brings a wealth of knowledge and experience to the conversation.

Q&A with Rachel Goodwin

1. Emma Stone's Golden Globes Makeup Look

Rachel breaks down Emma Stone’s makeup for the Golden Globes, focusing on achieving a natural yet defined look.

"Natural makeup is actually the hardest thing to do because you have to use rest and pull back. I really focused on the skin. The skin was paramount." (17:03)

She elaborates on enhancing Emma's fair complexion with a subtle tan and painted freckles, aiming for an effortless glow without overpowering her natural beauty.

2. Eczema Care Recommendations

A listener asks for advice on managing eczema as they approach 40.

"I would just say you stay away from fragrance. ... Clinical has a recovery balm cream that I love for calming the skin." (23:11)

Rachel emphasizes fragrance-free products and recommends specific balms to soothe irritated skin.

3. The Necessity of Contouring for Everyday Makeup

Rachel shares her perspective on contouring, balancing between enhancing facial features and maintaining a natural appearance.

"It's about finding the sweet spot for yourself. Controlled lighting on YouTube and TikTok allows for more dramatic contouring, but for daily use, a gentler approach is better." (23:43)

She advocates for subtle contouring to add dimension without looking overdone.

4. Applying Makeup with Fingers vs. Brushes

Rachel discusses the benefits of using fingers for makeup application, drawing from her fashion makeup background.

"Fingers move makeup into your skin in a very different way than a brush. It looks like a part of you versus sitting on top of your skin." (25:57)

She encourages embracing finger application for a more integrated and natural look, while acknowledging the precision that brushes can offer when needed.

5. Blush Placement Across Generations

Addressing differing trends in blush placement, Rachel explains the functional and stylistic aspects influenced by face shape and personal preference.

"Historically, blush makes a woman look more vibrant. High fashion blush drapes up the cheekbone for a sophisticated look, while some modern trends place blush across the nose." (31:20)

She emphasizes adapting blush techniques to suit individual facial structures and desired aesthetics.

6. The Role of Beauty Blenders

Rachel defends the use of beauty blenders, highlighting their purpose in achieving a flawless base without masking natural skin.

"Base is meant to reveal a new version of your skin, not erase it. The beauty blender helps apply and blend product for a seamless finish." (34:44)

She praises the sponge's ability to create an even, natural-looking complexion.

7. Necessity of Lip Liner

Rachel affirms the importance of lip liner in enhancing lipstick longevity and defining lip shape.

"Lip liner can keep your lipstick on longer and help define your lip shape. It's a tool that adds to the overall integrity of your lip color." (37:07)

She encourages its use as a way to refine and maintain lip makeup throughout the day.

8. Long-Lasting Eyelash Glue Recommendations

A listener seeks advice on durable eyelash glue. Rachel addresses common issues and suggests ensuring lashes are applied to clean, oil-free skin.

"Make sure you're applying them to your natural lashes without any product on them. Oils can break down the glue, so start with a clean surface." (40:48)

She underscores the importance of preparation and technique in achieving long-lasting eyelash extensions.

9. Preventing Foundation Clumping and Creasing

Rachel offers strategies to minimize foundation buildup and prevent creasing, especially after sunscreen application.

"Use the least amount of product possible with highly pigmented formulas. Focus on covering specific areas rather than the entire face to avoid excess product in creases." (42:54)

She recommends a minimalist approach to layering products for a fresh, enduring finish.

10. Creating Glowing Skin with Makeup

Rachel outlines her method for achieving a natural glow using layering techniques and selective product application.

"Create dimensionality with sheer layers and focus light on areas like cheekbones and the bridge of the nose. Finish with a balm or face oil for a dewy finish." (46:55)

Her approach balances radiance with a subtle, refined appearance.

Closing Remarks

The episode concludes with heartfelt thanks to Rachel Goodwin for her invaluable insights and to the listeners for their continued support. The hosts also acknowledge their Patreon supporters, highlighting the community aspect of the Forever35 podcast.

Notable Quotes with Timestamps

• Doree Shafrir on Self-Care:

  "I've been having a bowl of Trader Joe's vanilla ice cream with whipped cream every night." (03:01)

• Rachel Goodwin on Natural Makeup:

  "Natural makeup is actually the hardest thing to do because you have to use rest and pull back." (17:03)

• Rachel on Lip Liner:

  "Lip liner can keep your lipstick on longer and help define your lip shape." (37:07)

• Rachel on Beauty Blenders:

  "Base is meant to reveal a new version of your skin, not erase it." (34:44)

• Rachel on Blush Placement:

  "High fashion blush drapes up the cheekbone for a sophisticated look." (31:20)

Conclusion

Episode 346 of Forever35 offers a rich exploration of contemporary makeup techniques and trends through Rachel Goodwin's expert lens. The thoughtful Q&A session provides listeners with practical advice, enhancing their beauty routines while emphasizing natural elegance. Coupled with the hosts' candid discussions on self-care, this episode serves as both an informative and uplifting addition to the Forever35 series.