When loss, stress, and exhaustion collided, entrepreneur and mother of five (soon to be six!) Chelsea Etheridge found herself feeling disconnected, depleted, and unsure of what was happening to her body. What began as a confusing mix of fatigue, brain fog, and mood changes led to a diagnosis of perimenopause — and ultimately sparked the creation of her wellness brand, Not Young, a supplement company designed to help women navigate hormonal changes with grace and energy.

In this inspiring conversation, Chelsea shares how she turned her family’s legacy in the supplement business into a modern, female-driven wellness brand that connects women who are often suffering in silence. She and Sarah dive deep into the lack of conversation around perimenopause, the symptoms that go far beyond hot flashes, and the emotional and physical isolation many women feel as they enter this new chapter.

Through research, courage, and community, Chelsea reclaimed her spark — and is helping others do the same. Her story is a reminder that aging doesn’t mean losing your vitality; it means redefining it on your own terms.

What You’ll Discover in This Episode:

(01:09) Chelsea’s journey from family legacy to founding Not Young — how grief, stress, and health struggles led to purpose.

(05:29) Discovering perimenopause — and the surprising symptoms that aren’t often discussed.

(08:48) The loneliness women feel in midlife and how Not Young builds community for those navigating hormonal shifts.

(14:22) Libido, mood, weight gain, and brain fog — the real symptoms women face (and what actually helps).

(18:31) Inside Chelsea’s supplement formula: adaptogens, herbs, and vitamins that target the root cause of imbalance.

(23:41) Why women must take agency over their health journey and stop suffering in silence.

(35:24) “Reclaiming your spark” — what it means to move forward with confidence, purpose, and joy.

Let’s Connect:

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All Golden Beauty Website

Follow Chelsea Etheridge:

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Podcast: Not Young Better

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Reclaiming Your Spark: Chelsea Etheridge on Perimenopause, Purpose, and Feeling Not Young