Podcast
Grow Your Local Business
Hosted by Leslie Presnall · EN
Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
109episodes
Episodes
Newest firstAll episodes
How To Get More Local Followers With Instagram Trial Reels
Nov 1800:10:47Summary readyThere’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”But… do they actually work for local business owners?Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country).In this episode you’ll learn:The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiencesHow to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooksA simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following youMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
SummaryThe Power of Zooming Out In Your Marketing
Nov 1100:07:38Summary readyAfter auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.In this episode you’ll learn:Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.Mentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
SummaryWorking In Your Business When You're Not Motivated
Nov 400:15:26Summary readyIf you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you.In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up.Sound familiar?You’ll hear the exact coaching I gave her and the mindset shift that can change the way you approach your business when you’re tired, busy or just not feeling it.Because nothing has gone wrong when you’re not motivated.You just need to learn how to create commitment from your thoughts... not wait for motivation to show up.This episode will help you see that you can do hard things, even without motivation… and that consistency, success, and growth come from deciding who you want to be and honoring that decision again and again.In this episode you’ll learn:How to shift from waiting for motivation to generating commitmentHow to make decisions ahead of time so you can show up even when you don’t feel like itHow to build evidence that you can do hard things in business and in lifeMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEpisode 63: Leaving My Full-Time Job and Facing My Worst Case ScenarioIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
SummaryYour Fully Booked Era Inside The Localpreneur Academy
Oct 2200:37:32Summary readyThis week, we wrapped up Your Fully Booked Era 🧡 - a 7-day audio series designed to help you overcome the thoughts that are keeping you unbooked.If you missed any of the episodes, you can binge the full series below:The Fully Booked Era Series: 1️⃣ Day 1 – What’s Stopping You From Believing You Can Be the Local Go-To 2️⃣ Day 2 – How To Meet More Local People 3️⃣ Day 3 – Are You Secretively Selling? 4️⃣ Day 4 – How Much Should I Promote What I Sell? 5️⃣ Day 5 – Location Drama 6️⃣ Day 6 – Local Clientele Drama 7️⃣ Day 7 – Are You Stuck in This Cycle That Keeps You Unbooked?Each episode is short and designed to shift ONE belief that’s keeping you from becoming fully booked in your city.Now, this episode is your next step: Your Fully Booked Era inside The Localpreneur AcademyI’m showing you exactly how we take everything you learned this week (the mindset shifts, the confidence and the local visibility work) and turn it into a step-by-step process to get fully booked within a year (or less) inside The Localpreneur Academy.You’ll learn:The 5 skillsets every local business owner needs to get fully bookedWhy belief + skill + support = a business that’s booked outWhat kind of coaching and support you get inside the AcademyReady to make this your Fully Booked Era? 👉 Click here to join The Localpreneur AcademyYou’ll get lifetime access to my full 5-step system, live weekly coaching and personalized feedback. It's everything you need to become the fully booked local go-to in your city.🎁 Join by October 29 and Get the BONUS Localpreneur Planning PassWhen you join by Wednesday, October 29 you’ll get two exclusive bonus planning sessions:🖤 Black Friday Planning Workshop – A workshop to have your Best Black Friday Yet! Learn my 8-step process to sell out your Black Friday offer, my criteria for choosing your irresistible offer, how to map out your promotions ahead of time, and how to troubleshoot to improve your sales in real time.🗓 2026 Planning Extravaganza – A series of workshops where we’ll fully map out your next year. No more flying by the seat of your pants, no more wondering when you'll get to "back burner" projects. Walk into 2026 with a clear goal and vision and ready to execute.You’ll leave both events with a clear plan to create your biggest results yet.
SummaryCompetitor-Based Decisions
Oct 700:15:40Summary readyHave you ever stopped yourself from posting, networking or asking for support… all because of your competitors?I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy.Competitor-based decisions don’t fuel growth. They limit it.In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growing.From pulling back on content, to skipping networking events, to changing your prices or offers just to “keep up,” to even avoiding support and education opportunities - these are the decisions that are keeping you invisible.I’ll show you how to shift out of this so you can grow your business with confidence faster.In this episode you’ll learn:How focusing on your competitor stops you from marketing, networking, selling and growingHow to make business decisions based on your best clients (not your competitors) so you can grow faster.The mindset shifts that help you show up as the go-to in your city.Mentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
SummaryAre You Stuck in This Cycle That Keeps You Unbooked?
Sep 3000:18:52Summary readyYou can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months.But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuck in a cycle that keeps them spinning their wheels.Tune into this episode to learn:The vicious "busy" cycle that keeps so many business owners unbooked and underearningWhy people feel productive but they've stalled their progressWhat it actually looks like to break this cycle and finally start filling your calendar with clients.Mentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:Get Fully Booked Locally In 3 Simple StepsClick here to register for this free training happening on Tuesday, September 30 at 12PM CT.
SummaryHow To Market Your Business Before You Have Clients
Sep 2300:09:55Summary readyWhen you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, which only keeps them spinning without clients.In this episode, I’ll show you why that’s not a problem at all and how to move forward with simple, effective marketing that gets you out of the “no clients yet” stage much faster.Tune into this episode to learn:How to market without client proof, result photos or testimonialsPractical examples of ways to create content and show your expertiseA simple 3-step framework you can use daily to get visible and start booking clientsMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:Get Fully Booked Locally In 3 Simple StepsClick here to register for this free training happening on Tuesday, September 30 at 12PM CT.
Summary5 Things You Don’t Need to Get Your First Local Clients
Sep 1600:27:25Summary readySo many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.In this episode, I’m breaking down the things you don’t actually need in order to start making money. I’ll share what really matters when you’re trying to land those first clients, along with stories from my own journey and examples from my students who kept it simple and booked faster.You’ll hear:Why over-preparing can slow you down more than help youClient examples of booking first clients without “professional” setupsThe mindset shift that will help you stop hiding and start meeting people todayMentioned in this episode:Work with me inside The Localpreneur AcademyThe Local Instagram Formula Mini CourseFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
SummaryMVP: The Lifetime Return
Sep 900:23:59Summary readyIn this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business.And not just money investments but also time and energy investments.How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning?Tune into this episode to learn:The common mistake of trying something once, not seeing instant results, and quitting before it ever has the chance to workHow to shift your perspective so “failed” attempts turn into future winsThe evaluation → tweak → implement cycle that compounds your growth over timeMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
SummaryWhy Instagram Growth Advice Doesn’t Work for Local Business Owners
Sep 200:16:05Summary readyUnfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers.That’s why so many local business owners waste so much time posting Reels, chasing views and trying every challenge they see online… only to end up with more industry peers or strangers from around the world following them instead of the people who can actually hire them.In this episode, I’m breaking down why those “sexy” Instagram tips don’t work for local businesses and what to focus on instead if you want to attract real paying clients in your city.Tune into this episode to learn:Why viral growth doesn’t equal local growth and how it can actually hold you back from getting clientsWhat makes 100 local followers more valuable than 1,000 random ones (and how to reframe the way you think about growth)The core actions you need to focus on to consistently attract local followers and why the system matters more than any single tacticMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Summary