
Uncle Ezra Show 44xxxx 001 Sales Audition and Intro to Uncle Ezra
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Sales Executive
Gentlemen, this is a separated band on the transcription. Not for your prospect, mind you, but a direct message to your station executive and representative. Naturally, you are particularly concerned with the saleability of this production. And your success. And the success of the production will depend upon the proper selection of a prospect. Now let me make a simple suggestion, but one to which we have given a lot of thought before the presentation that will follow immediately. Please fix in your minds that tough, discriminating prospect that you want most to sell. And as you follow the presentation along, keep that prospect vividly in mind. Having done this, I'll wager that you'll take this warmly human, philosophical old friend of yours, Uncle Ezra, along with you on the next call. Once properly introduced by you, he will surely bring your prospect to your studio and depend upon it. Once your prospect is there, an audition will convince that tough discriminating individual that no quicker goodwill builder, no surer business getter can be found than Uncle Ezra. So call on that shrewd, pragmatic banker and don't forget that he understands human nature too. Call on that discriminating merchandiser, the general manager of your largest department store. He'll know how to tie his daily shopping news to such human interest. And see that hard driven manufacturer. He's not too occupied to realize that he can't wait till peace to win public trust and popularity. He'll listen. He's resourceful, imaginative and very human. But go today seriously and thoughtfully after your toughest and best prospect. And take Uncle Ezra with you. Watch him open up that sale and watch him close it too. Now, in just a moment, you'll hear from Jack Holden. Thank you, gentlemen.
Jack Holden
The sound of the old fashioned music box sounds familiar to you, doesn't it? I'm sure that particular melody does. It's a most familiar and welcome melody in homes all over the United States and Canada. It's called when the Bees are in the Hive. And millions of people, on hearing it, will immediately develop a mental picture of one of radio's best loved and most popular stars. Need I go any further? I think not. For you all know I'm referring to that lovable character, the old Jumping Jenny Wren. Uncle Ezra from Rosedale down in Coles County. Yes, you were way ahead of me, weren't you? And no doubt as happy as I when you know that Uncle Ezra is going to be a daily visitor in your home and mine. We're going to hear more of his typical sage philosophy, his witty and laughable stories, those unforgettable thoughts for the day that have endeared him to the hearts of the nation's radio audience for years as he's been heard on hundreds of radio stations. Yes, I'm sure that you're going.
Uncle Ezra
Hey, young fella. Say, what are you spouting off about?
Jack Holden
Well, hello there, Uncle Ezra. Say, this is timely. I was just telling the folks about you and this new program series.
Uncle Ezra
Well, cut it short. Let's go fishing.
Jack Holden
All right, Uncle Ezra, I'll go fishing with you. But now, look, I'm sure that you can answer some questions the folks would be glad to hear about.
Uncle Ezra
Well, good. Fire away.
Jack Holden
How's the little 5 watt radio station coming along, Uncle Ezra?
Uncle Ezra
Oh, just fine. Yes. Might bust out over the elements any minute.
Jack Holden
Well, when it does, you'll certainly have an audience. By the way, Uncle Ezra, I meant to ask you. You know, the last time I visited Rosedale, you showed me your fine collection of Stetson hats that the governors of various states had sent you.
Uncle Ezra
Yes, Jack, I'm mighty proud of those fine gifts. Jumping Aunt Hannah. I got a 10 gallon Stetson hat from every governor in the United States.
Jack Holden
Golly, 48 of them, huh?
Uncle Ezra
No, 92. They come in mighty handy, though, when I'm working out in the field.
Jack Holden
Oh, yes, that's another thing I wanted to mention. I hear that you're really in this farming business.
Uncle Ezra
You mean you ain't seen my victory garden?
Jack Holden
Victory garden?
Uncle Ezra
I'm working a 560 acre victory garden.
Jack Holden
Well, good for you, Uncle Ezra. And now tell us, how are things in Rosedale?
Uncle Ezra
Oh, everything's moving along Cordin to schedule, Jack. And all the folks are just busier and bees in the hive.
Jack Holden
Oh, and how is old Beck Mullen?
Uncle Ezra
Oh, we have. Peck was laid up a spell last winter with Rheumatiz. But when he heard the first robin and chirping on the fence post, he was up and at it again.
Jack Holden
Well, good.
Uncle Ezra
You see, Peck is one of the active members of our Spit and Whittle Club. And come nice weather, there ain't no holding him in the house.
Jack Holden
I see.
Uncle Ezra
Yeah. So I tell you things are humming in Rosedale. Yeah, we're mighty proud of our war bond sales, too. We got a big wooden thermometer there in the park. And on every lone drive we've had that red ribbon way over the top.
Jack Holden
Oh, that's great, Uncle Ezra.
Uncle Ezra
Thank you. Oh, mercy, yes, we've been a buying them and we've been a selling them. Broadcasting programmers for war bonds, giving band concerts. And Jack, I've even been going around the country giving speeches.
Jack Holden
Well, now, that's nothing new to you, Uncle Ezra. If I'm not mistaken, you were helpful in selling millions of dollars worth of Liberty bonds back in 1917.
Uncle Ezra
Yeah, that's right. Say, what was the name of that song? We done it before and by cracky, we'll do it again.
Jack Holden
That's the spirit, Uncle Ezra. But say, young fellow, tell me, are you all set to hit the airwaves coast to coast again and visit with all the folks who want to hear you?
Uncle Ezra
Well, Jack, I'll put it this way. They tell me the folks around the country would like to have me drop in on them for a spell each day. Yes, sir, I never was a buddy who liked to talk to himself, so I'm all for it. Yep, I'll be mighty happy to have a little chat with my friends.
Jack Holden
Oh, and there are millions of your friends who will be mighty happy to hear that, Uncle Ezra.
Uncle Ezra
Yeah, but say, now, looky here, you young whippersnapper. You got me off the track. I told you I wanted to go fishing. Are you coming along?
Jack Holden
I'll be with you in just a few minutes, Uncle Ezra.
Uncle Ezra
Well, hurry up now, cause I'm going to dig the worms. And we get going right away.
Jack Holden
All right, Uncle Ezra. Well, friends, there's the grand old man we're going to visit with every day. The five minutes he spends with us will go all too fast, as you know. But rest assured, Uncle Ezra will pack into those daily little visits a great deal of good, wholesome, down to earth thinking. Those little chuckles at his typical American humor. His timely remarks and observations. His thought for the day will continue to impress millions as they have for years. Here is our kind of a lovable man. It's his kind of man that has helped to build America. And the things for which it stands. The simple yet lofty ideals that make for honest to goodness living. And that's why Uncle Ezra for years has been loved by men, women, children, the nation over. He's always been the friend of men in all walks of life. The coal miner and the senator, the ditch digger and the governor, the merchant, the banker, the clergy, the mother and the child. Yes, an entire nation is welcoming the daily opportunity to sit down and relax in their homes when they hear the familiar notes of the old fashioned music box which tells them it's time for Uncle Ezra.
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Podcast Summary: Uncle Ezra Show 44xxxx 001 Sales Audition and Intro to Uncle Ezra
Podcast Information:
The episode titled "Uncle Ezra Show 44xxxx 001 Sales Audition and Intro to Uncle Ezra" serves as a dual-purpose installment: introducing the beloved character Uncle Ezra to new audiences while simultaneously acting as a sales audition aimed at station executives and representatives. The episode masterfully blends a promotional pitch with engaging storytelling to highlight Uncle Ezra’s enduring appeal.
The episode opens with a Sales Executive addressing station executives and representatives directly. This segment is a strategic attempt to convince decision-makers of Uncle Ezra’s value as a radio personality. Key points emphasized include:
Selection of the Right Prospect: The executive advises focusing on a "tough, discriminating prospect" to ensure the show's success.
“Please fix in your minds that tough, discriminating prospect that you want most to sell.” ([00:45])
Uncle Ezra as a Goodwill Builder: Uncle Ezra is portrayed as an ideal figure to win over prospects due to his human and philosophical nature.
“He will surely bring your prospect to your studio and depend upon it.” ([01:10])
Target Audience: The pitch identifies various types of prospects such as bankers, merchandisers, general managers, and manufacturers, each benefiting from Uncle Ezra’s relatable and trustworthy persona.
Sales Assurance: The executive assures that Uncle Ezra's introduction will open and close sales effectively.
“Watch him open up that sale and watch him close it too.” ([02:20])
This segment sets the stage for Uncle Ezra’s introduction, positioning him as a versatile and effective component for both audience engagement and business success.
Transitioning from the sales pitch, Jack Holden steps in to introduce Uncle Ezra to the broader audience. His introduction emphasizes the nostalgic and beloved nature of Uncle Ezra.
Familiar Melody: Jack begins by referencing the "old-fashioned music box" melody, instantly invoking a sense of nostalgia.
“The sound of the old fashioned music box sounds familiar to you, doesn't it?” ([02:58])
Uncle Ezra’s Popularity: He highlights Uncle Ezra as one of radio’s most loved stars, known for his “charming” and “storytelling” abilities.
“Millions of people, on hearing it, will immediately develop a mental picture of one of radio's best loved and most popular stars.” ([03:15])
The heart of the episode features a lively dialogue between Jack Holden and Uncle Ezra, bringing the character to life through their interaction.
Personal Traits and Interests:
Stetson Hat Collection: Uncle Ezra proudly discusses his extensive collection of Stetson hats gifted by governors, showcasing his connection to influential figures.
“I got a 10 gallon Stetson hat from every governor in the United States.” ([04:56])
Victory Garden: He humorously refers to his large victory garden, indicating his dedication to community and self-sufficiency.
“I'm working a 560 acre victory garden.” ([05:23])
Community Engagement:
Rosedale’s Activities: Uncle Ezra updates listeners on the bustling life in Rosedale, including war bond sales and community projects.
“Everything's moving along Cordin to schedule, Jack. And all the folks are just busier and bees in the hive.” ([05:32])
Spit and Whittle Club: He mentions active community members like Beck Mullen, illustrating his involvement in local clubs and social activities.
“Peck is one of the active members of our Spit and Whittle Club.” ([05:41])
Historical Impact:
War Bond Sales: Uncle Ezra draws parallels between his current efforts and his past contributions during World War I, reinforcing his longstanding commitment to national causes.
“If I'm not mistaken, you were helpful in selling millions of dollars worth of Liberty bonds back in 1917.” ([06:29])
Philosophical Contributions: He underscores his role in imparting wisdom and fostering national spirit through his broadcasts.
“His thought for the day will continue to impress millions as they have for years.” ([07:17])
Humorous and Relatable Persona:
Fishing Anecdote: The playful banter about going fishing adds a layer of charm and relatability to Uncle Ezra’s character.
“I told you I wanted to go fishing. Are you coming along?” ([07:22])
As the dialogue winds down, Jack Holden delivers a heartfelt endorsement of Uncle Ezra, emphasizing his universal appeal and integral role in American households.
Broad Demographic Reach: Uncle Ezra is portrayed as a friend to everyone, from coal miners to senators, illustrating his ability to connect across diverse backgrounds.
“He's always been the friend of men in all walks of life. The coal miner and the senator, the ditch digger and the governor...” ([08:50])
Cultural Impact: The familiar music box melody serves as a sonic cue for Uncle Ezra’s daily broadcasts, embedding him deeply into the national consciousness.
“An entire nation is welcoming the daily opportunity to sit down and relax in their homes when they hear the familiar notes of the old fashioned music box...” ([09:00])
Enduring Legacy: The summary underscores Uncle Ezra’s role in building America’s ideals and embodying honest living, ensuring his legacy continues to inspire future generations.
“The simple yet lofty ideals that make for honest to goodness living. And that's why Uncle Ezra for years has been loved by men, women, children, the nation over.” ([09:10])
The "Uncle Ezra Show 44xxxx 001 Sales Audition and Intro to Uncle Ezra" episode effectively combines a strategic sales pitch with a heartfelt introduction to Uncle Ezra, a cherished radio personality. Through engaging dialogue and evocative storytelling, the episode highlights Uncle Ezra’s multifaceted role as a community leader, historical figure, and beloved friend to listeners across all walks of life. By weaving in notable quotes and relatable anecdotes, the episode not only appeals to potential station buyers but also warmly invites new listeners to join Uncle Ezra’s enduring legacy.
Notable Quotes:
This comprehensive summary encapsulates the essence of the episode, providing insight into both the promotional efforts behind Uncle Ezra and the character’s rich, engaging presence on the airwaves. Whether you're a long-time fan or a newcomer, this episode offers a deep dive into why Uncle Ezra remains a timeless figure in the landscape of old-time radio.