In this episode, we are discussing genetics and skincare, the Asian skincare market, and skin testing.

Our guest: Pétronille Houdart, Skincare Director at Sequential Skin.

Sequential Skin is a diagnostic company that takes an in-depth look at how nature (genetics) and nurture (skin microbiome) interact. Their Sequential Skin Test assesses the genetic predisposition to certain traits and how skin microbiome and present environment influences them.

Website: https://www.sequentialskin.com/

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How to find me? Maria Borysova, healthcare product designer: https://www.linkedin.com/in/maria-borysova/

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Quotes from the episode:

On Asian beauty market

The beauty industry is a very big thing in Singapore and Singaporeans are eager to invest in their appearance and consumer are quite adventurous and open to trying a new beauty product. So yet the local population is quite small because it's around the 5 million people that the country has a significant expatriate community. So because of its multicultural society, Singapore represents an ideal testing ground for us, where we can reach the different ethnic groups and conduct pilots on different skin types. Of course, the population is little. To reach out to more consumers we are forced to expand quickly overseas as well.

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On skincare trends

We believe that with the rise of skin conditions, including skin sensitivity with more environmental pollution, aging population projects that focus on the microbiome health will be prominent for years to come.

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On personal skincare

I think by reducing our amount of product, we apply every day, choosing a product with a short ingredient list is key for our longevity. And that's also why we recommend to our user original of only three products to simplify their skincare regimen.