
Hosted by Mallory Willsea · EN

In this episode of Higher Ed Pulse hosted by Mallory Willsea, the team from Kettering University shares how they transformed a custom GPT from a simple experiment into a trusted, embedded part of their marketing workflow. Featuring Jennifer Umberger (VP & CMO), Lee Madaus (Content & Communications), and Dottie Gouine (Digital Storytelling), the conversation dives into how disciplined processes—not just access to AI—drive real results. From brand alignment to team adoption, this episode explores how AI in higher education can power smarter, more consistent enrollment marketing. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

- - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Rachel Bowser, Vice President for Academic Affairs and Dean of the College at Agnes Scott College, to unpack one of the most ambitious examples of AI in higher education today. Rather than treating AI as a supplemental skill, Agnes Scott is embedding AI literacy into the core first-year experience for every student. The conversation explores what it means to redesign curriculum at scale and why institutions must rethink how they prepare students for an AI-shaped future. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to a new addition of our pulse Check Series "High School to Higher Ed", which has returned for 2026. In today's Part 1, Emma shares her firsthand experience visiting six colleges in Boston, providing insights into campus visits, student interactions, and how these experiences influence college choices. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Dr. Nathan Pritts, Faculty Fellow for AI Strategy at the University of Arizona Global Campus, to unpack what real AI adoption looks like inside higher education. Moving beyond tools and policies, the conversation dives into the messy, human side of institutional change. Dr. Pritts shares how faculty-led experimentation, shared frameworks, and trust-building are essential to sustainable AI strategy. This episode is a must-listen for leaders navigating AI in higher education and evolving enrollment marketing and learning strategies. Related Links: How we think, how we teach: Five ways to think about AI in faculty work. Leading Through Disruption: Higher Education Executives Assess AI’s Impacts on Teaching and Learning2025 EDUCAUSE AI Landscape Study: Into the Digital AI Divide An AI-Driven Optimism for Transforming Higher Education (It's Not What You Think) Inside Higher Ed: Survey: Faculty Say AI Is Impactful—but Not In a Good Way. The Chronicle: Faculty are overwhelmed and conflicted by AI. Inside Higher Ed: Integrating AI Across the Liberal Arts Campus Technology,: Beyond the Hype: 5 Actionable Steps for Higher Ed to Master AI in 2026 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For this week's Pulse Check, we revisit Devin Purgason's lightning session at the February Engage AI Summit, focused on adult learners. Devin, Vice President for Student Experience Marketing and Outreach at Forsyth Technical Community College, dives deep into how to connect with adult learners through AI-driven program recommendations and micro-pathways. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SimpsonScarborough’s Higher Ed CMO Study - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For this week's Pulse Check, we revisit Brendan Henkel's lightning session at the February Engage AI Summit, focused on using AI for application fraud detection. Brendan, AVP of Solutions Engineering at Element451, gives a crash course in how AI tools can flag potential fraudulent applications and have colleges and universities avoid losing millions. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Willsea sits down with higher education strategist and former RHB president Sam Waterson to unpack a critical—but often overlooked—dimension of enrollment marketing and ed tech partnerships: evaluating the company behind the product. Rather than focusing solely on demos and deliverables, the conversation challenges higher ed leaders to examine corporate strategy, ownership structure, and business incentives before signing contracts. As budget season intensifies, this episode offers a timely lens into how institutional leaders can make smarter, more strategic vendor decisions. From private equity pressures to product roadmap promises, this discussion reframes how campuses should approach partnerships in an evolving ed tech landscape. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For this week's Pulse Check, we revisit Head of Content at Element451 Erin Newton's lightning session at the February Engage AI Summit, focused on human-centered design session for ethical and user-friendly AI. She breaks down what it really takes to design AI experiences that users trust. Centered on the principles of transparency, tone, and accuracy, Erin explores how institutions can evaluate and implement AI tools responsibly. This episode is a must-listen for enrollment marketers navigating the rapid rise of AI in higher education. If you're thinking about how to humanize automation while protecting your brand, this conversation delivers. View the session: https://youtu.be/QhRhhJHVX40 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.