In this episode of History Ignited, we take a look at one of the most famous marketing blunders in automotive history: the Ford Edsel.

Named after Henry Ford’s son, the Edsel was supposed to be the "car of the future." Instead, it became a cautionary tale of mismatched expectations, questionable design, and bad timing. We’ll explore:

The hype and secrecy surrounding "E-Day."
Why the public turned its back on the car Ford spent $400 million to develop.
The legacy of the Edsel and how it became synonymous with commercial failure.

Join us as we shift into gear to uncover how a top-tier automotive giant missed the mark so spectacularly.

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Edsel is a No-Go: Ford’s $400 Million Faceplant