In this episode of House of Folk Art, host Matt Ledbetter sits down with long-time collector and expert Brian Sieveking to discuss the ins and outs of collecting outsider and self-taught art. With over 40 years of experience, Brian shares his journey into the world of folk and outsider art, offering insights into how new collectors can start their own journey.

Chapters

00:00 - Introduction
02:30 - Brian Sieveking's First Folk Art Find
06:15 - How to Get Started in Outsider Art
10:45 - Breaking the Intimidation Barrier
14:20 - Best Folk Art Shows to Attend
18:50 - Building Knowledge as a Collector
22:30 - Investment Potential of Outsider Art
26:15 - Avoiding Fakes & Finding Authentic Works
30:00 - Final Thoughts & Advice for New Collectors

A Collector’s First Piece

Brian’s collecting journey began as a teenager at Happy’s Flea Market in Roanoke, Virginia. He stumbled upon a face jug by Burlon Craig under a vendor’s table, unknowingly acquiring his first piece of folk art in exchange for a carton of cigarettes. His passion soon led him to legendary artists like Howard Finster, James Harold Jennings, and Georgia Blizzard. This early exposure to living artists set the stage for a lifetime of collecting.

How to Get Started in Outsider Art

For those new to outsider and self-taught art, Matt and Brian recommend attending live auctions specializing in this genre. Unlike museums, auctions allow collectors to handle pieces, examine them up close, and even take them home the same day. Whether it’s Slotin Folk Art Auctions or another reputable house, these events provide an immersive crash course in identifying and appreciating works by major outsider artists.

Breaking the Intimidation Barrier

The art world often carries an air of exclusivity, but Brian reassures listeners that outsider art collectors are a welcoming community. Many assume the art market is elitist, but in reality, experienced collectors love to share knowledge and stories. Auctions and shows offer excellent opportunities to network, learn, and engage with both dealers and fellow enthusiasts.

The Best Folk Art Shows to Attend

Beyond auctions, folk art festivals and museum exhibitions provide essential exposure to outsider art. Some of the top events and institutions include:

Kentuck Festival of the Arts (Alabama) – A long-running folk art gathering featuring many living artists.
Finster Fest (Georgia) – Celebrating Howard Finster’s legacy with a festival at his famous Paradise Garden.
Fearrington Folk Art Show (North Carolina) – A must-visit for folk art enthusiasts in the Southeast.
Morehead Folk Art Center (Kentucky) – An excellent permanent collection of folk and outsider art.
Hickory Museum of Art (North Carolina) – Home to an extensive folk art collection.

Building Knowledge as a Collector

Learning about outsider art involves reading, attending shows, and immersing yourself in the culture. Key books for beginners include:

Souls Grown Deep (Volumes 1 & 2) – Essential scholarship on Southern African American folk art.
Baking in the Sun – A critical catalog on self-taught artists.
Howard Finster biographies by Tom Patterson and John Turner – Deep dives into one of the most influential folk artists.
The Corcoran Gallery’s Folk Art Catalog – A groundbreaking early survey of self-taught art.
The Encyclopedia of Folk Art by the Rosenaks – A fantastic reference for discovering new artists.

The Investment Potential of Outsider Art

Outsider art is still in the early stages of mainstream recognition. Matt compares it to Bitcoin when it was just $100—still affordable but likely to rise in value. Museums like the Met are just beginning to acknowledge outsider artists, meaning now is the perfect time to acquire pieces before they become unattainable.

Brian and Matt encourage new collectors to start with artists like R.A. Miller, whose works are still affordable but destined to increase in value. As more museums begin acquiring outsider art, demand will drive up prices.

Avoiding Fakes and Finding Authentic Works

As the market for outsider art grows, so do fraudulent pieces. Buying from reputable dealers, galleries, and auction houses ensures authenticity. Many current collections on the market were purchased directly from the artists, providing a clear provenance. However, as demand rises, expect more fakes to emerge—just as we’re now seeing counterfeit Benny Carters.

Final Thoughts

If you’re intrigued by outsider art but don’t know where to begin, start small. Attend auctions, visit museums, read books, and explore shows. The world of self-taught art is vast, welcoming, and filled with opportunities for discovery. Whether you're looking for investment pieces or simply want to decorate your home with unique works, now is the time to dive in.

Let us know in the comments if you’re new to collecting or if you have a favorite outsider artist! House of Folk Art is here to guide you every step of the way.

Episode 24 | Getting Started with Outsider Art Collecting