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David Procyshyn, founder of doyogawithme.com and author of a Freedom from Anxiety newsletter, talks with J about the current state of the online yoga space and different ways to think about marketing. They discuss the ebb and flow of online sales, loyalty and word of mouth, knowing your audience, saturation and competition, paying for advertising, affiliates, Facebook, discounts and promotions, customer segmentation, maximizing user experience, websites, retreats, and questioning assumptions that inhibit playfulness.

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