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Maile Wicklander, founder of Tula Yoga in Chicago, talks with J about staying committed to a deeper model of yoga when the market often rewards otherwise. They discuss her unusual path from industrial organizational psychology to yoga center ownership, craving community, combining somatics, lease agreements and registration software, transitioning to new focus being called to teach something different, price increases, class titles and formats, networking, and finding sources of hope by putting energy into what excites us.

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