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Jason Voorhees hit the horror world like a bloody boomerang this week with his first official screen return in sixteen years. The headline from IMDb could not have said it better Jason Voorhees is back in Sweet Revenge. This long-awaited comeback was blasted across San Diego Comic-Con just days ago as diehards got a first look at the short film Sweet Revenge described as a key piece in the new Jason Universe campaign to celebrate 45 years of Friday the 13th. The 13-minute film directed by Mike P. Nelson and starring Schuyler White under the iconic hockey mask dropped online and cordially invited fans back to Crystal Lake for another bloodbath. Sweet Revenge was also fueled by a major sponsorship from Angry Orchard which is rolling out special edition Jason Universe hard cider packs this Halloween.

Social media has been buzzing especially with Bloody Disgusting on Instagram proclaiming Jason’s official return after more than a decade in legal limbo since the 2009 remake. The project quickly racked up thousands of likes and comments as fans declared this a proper resurrection and responded to Jason’s fresh new redesign. While some longtime fans are nitpicking about that mask and a slightly less hulking Jason others are delighted to see the masked maniac finally off the legal chopping block. Even the short’s final girl twist is getting attention for putting a cheeky spin on familiar territory according to Bloody Disgusting and FearHQ.

Events-wise Derek Mears who played Jason in the 2009 reboot made a public appearance at MonsterMania in Cherry Hill New Jersey earlier this weekend giving franchise fans an extra shot of nostalgia while Instagram reels from Jason Universe hyped up the release and built momentum for the brand’s larger universe plans.

As for upcoming headlines Sweet Revenge is being called the start of a new era. The franchise’s legal issues appear to finally be untangled and with Jason Universe aggressively marketing this as the 'main event' the door is now wide open for more projects. There is industry chatter about House of Crystal Lake the A24 prequel series starting production but right now the real story is Jason Voorhees dominating the horror conversation and giving his mask a much-needed victory lap. No credible reports yet on a feature film but all eyes are on the franchise with fans and media outlets awaiting the next chapter in Jason’s bloody reign.

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