
Hosted by Jereshia Hawk · EN
From quickly building a Multi-7-Figure Coaching Business to taking a planned sabbatical in Year 7 and coming back with a renewed sense of purpose and desire to build the business differently… On this podcast, I share the behind-the-scenes minutia of running a sustainable and SIGNIFICANT business in the online world. You’ll gain valuable insights that will help you make more money and love how you’re making it when you just listen to what Jereshia Said.

One of the most common objections that comes up on sales calls is “I need to talk to my spouse.”In this episode, I’m sharing a real coaching conversation from a group call where we unpack how to navigate the spouse objection in high-ticket sales. We talk about why this objection comes up, how decision dynamics often play out in relationships, and what to do when a potential client wants to “think about it” after the call.You’ll also hear a simple but powerful strategy for increasing conversions. If you sell coaching, consulting, or service-based offers, this conversation will help you think differently about sales objections, buyer psychology, and how to involve key decision-makers in the sales process.Inside the conversation we cover:The psychology behind the spouse objection on sales callsWhy many buyers leave calls emotionally convinced but need logical support afterwardQuestions you can ask during the call to prepare for the spouse conversationHow to reframe the investment around family, lifestyle, and relationship outcomesA simple Loom follow-up strategy that can increase conversion ratesResources Referenced:Right Response + Sales ScriptsFollow Up Formula (bonus as part of the LEVERAGE Bundle) Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

A question that comes up often is: Should you list your prices publicly, or wait until someone gets on a sales call? In this episode, I’m sharing a real coaching conversation from a group call where we discuss whether high-ticket service providers should publish their prices publicly or keep them behind a sales call, and how messaging, buyer psychology, and trust influence that decision.You’ll also hear a candid discussion about why pricing alone shouldn’t be the primary factor driving someone’s decision to work with you—and how your positioning, point of view, and content ecosystem influence whether someone is ready to say yes.Inside the conversation we cover:Whether you should publish your prices before someone books a sales callHow buyer expectations around pricing transparency have changedWhy messaging must support the price you’re chargingThe difference between selling based on price versus selling based on identity and perspectiveWhy building a bingeable body of work helps clients contextualize your valueThe power of doing “unscalable” relationship-building actions that increase conversionsResources Referenced:Cashflow CalculatorLean Launch Method Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Still need to file your taxes? Limited-time offer for new Expert Full Service customers: Get your 2025 taxes filed by a TurboTax expert for $150 flat (federal + state included) if you didn't use expert filing last year. File by 3/18/26 to qualify.Start with TurboTax Expert Full Service and your discount applies at checkout → IntuitTurboTax Business Online 2025-2026 | Experts for Small Business TaxesOffer for 2025 personal taxes filed in 2026. Must not have used TurboTax expert filing for 2024 return.TurboTax has two options for small business owners:1. Expert Assist Business empowers you to complete your taxes on your own, with specialized business tax expert help when needed. While you file your business taxes, our experts will help answer any questions for you, including assistance entering income and expenses, maximizing industry-specific tax deductions and credits and more, so you can file with confidence.2. Expert Full-Service Business is designed for the needs of small business owners that must file their taxes as a sole proprietor, freelancer, contractor, single-member LLC, S-corp, partnership (GP, LP, LLP), or multi-member LLC. You can be paired with a tax expert who knows your industry so you never miss a deduction or credit. A TurboTax business expert will do your taxes for you from start to finish. You can meet virtually or in person and they'll take it from there. Whether you are a solopreneur or run a small business, you also have the option to meet with an expert in-person at one of our hundreds of TurboTax locations.TurboTax provides support for small businesses, including:1. SAVING YOU MONEY: TurboTax Experts for Business finds every deduction and maximizes tax savings.2. ACCESS TO EXPERIENCED TAX EXPERTS: TurboTax experts have an average of 13 years of experience and are matched with small businesses based on their industry to help maximize savings. These experts will securely prepare, sign, and file your taxes virtually or in-person.3. YEAR-ROUND TAX SUPPORT: TurboTax Experts for Business provides unlimited year-round expert support at no extra cost.Learn more about TurboTax here---Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

In today's episode, I’m talking about uncertainty in business and why scaling your business never eliminates discomfort, it just changes the trade-offs. I share a behind-the-scenes coaching conversation about pivoting profitable offers, navigating identity shifts, and building the self-trust required for sustainable growth.Why You Should ListenNavigate Uncertainty at Every Level of Business: Learn why scaling your business doesn’t remove discomfort—it simply introduces new trade-offs and decision-making complexity.Evaluate Profitable Offers with Clarity: Discover how to assess whether to pivot, relaunch, simplify, or sunset offers while protecting client lifetime value and revenue stability.Choose the Right Business Model for Your Season: Explore the trade-offs between fixed monthly retainers and revenue share models—and how each impacts predictable cash flow and risk.Build Self-Trust for Sustainable Growth: Strengthen your ability to make aligned decisions, even when streamlined operations and quality marketing strategies still leave room for uncertainty.Listen now to learn how to choose your trade-offs and scale your business with deeper alignment and self-trust.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is a special keynote I gave at LashCon titled “Mastering the Art of Selling: Understanding the Psychology of a Buyer & Maximizing LTV.”If you’re a beauty service provider, lash artist, or creator-turned-CEO who's tired of chasing likes but still struggling to get booked out with aligned, high-paying clients, this keynote is for you. I break down buyer psychology, messaging mistakes, and how to turn your organic content into a sales engine that builds authority, trust, and repeat clients.Why You Should Listen: Master Sales Psychology Without the Sleaze: Learn what really influences buyer behavior—and how to align your messaging for premium pricing.Simplify Your Marketing Strategy: Discover how to create content like a marketer (not just a content creator) and attract better-fit clients without chasing trends.Build Client Loyalty & Increase LTV: Use your data to uncover what makes clients come back again and again—and how to capitalize on that for sustainable income.Stop Overcomplicating Your Business Model: Ditch the pressure to do “all the things” and focus on what actually works for your growth stage.I break down the psychology of how buyers make decisions and how YOU can use that to raise your prices, increase client retention, and get booked through organic content without relying on paid ads or going viral. Tune in now to master the buyer psychology that drives premium sales and long-term client loyalty.Want me to speak at your next event, conference, or mastermind? Inquire about booking me to speak. → https://www.jereshiahawk.com/contactNeed a step-by-step framework to simplify your messaging, master buyer psychology, and turn your content into consistent cash? → https://www.jereshiahawk.com/marketlikeaceoReady to turn their 1:1 into a high-ticket group program and scale with a simple offer suite? → https://www.jereshiahawk.com/leverage-diyStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is Part 3 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series — and we’re closing it out with a raw look at wealth, identity, and what comes after seven-figure success.We’re closing the trilogy with the unfiltered truth about hitting a million in profit: how to design your dream lifestyle, invest for long-term wealth, and lead a business that aligns with your next-level self.Why You Should ListenLearn What to Do After You Hit Seven Figures: Discover how to use your business as a wealth vehicle, structure your investments, and stop relying on a paycheck.Design a Business That Funds Your Exit: Get insights into building a business that throws off cash—without forcing you into scale-for-scale’s-sake growth.Reclaim Power Through Profit: Understand how new money creates autonomy, freedom, and peace—and how to wield that power consciously.Honor the Inner Work Required at the Top: Hear the emotional, racial, and identity recalibrations that come with being a first-gen millionaire in a world built for old money.This episode is about what most business podcasts won’t tell you: how to sit with success, honor your season, and define wealth on your own terms. Whether you're navigating your first six figures or sitting on seven, this conversation will shift how you move—financially, emotionally, and strategically.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is Part 2 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series — and we’re digging into what really drives premium profits: crystal-clear messaging, simple operations, and intentional team building.Why You Should ListenCraft Messaging That Converts at Premium Price Points: Learn how buyer awareness levels (unaware, problem-aware, solution-aware) influence what kind of content actually drives high-ticket sales.Build Around a Clear, Specific Program Promise: Discover how niching your promise fuels stronger marketing, more aligned clients, and better delivery—without needing more effort.Simplify Your Operations for Sanity and Scale: Hear why a lean backend (not more tech, funnels, or team) is the key to sustainable growth with minimal burnout.Redefine Leadership and Hiring in Your Business: Get honest insights on team-building mistakes, why most CEOs hire too soon, and how to build your business around your actual values and vision.Ready to scale without bloated launches, heavy overhead, or hiring missteps? This one’s for you.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is Part 1 of our “Million Dollars in Profit? WHAT. THE. ACTUAL. F*CK.” series, and we’re kicking it off by pulling back the curtain on the business model + pricing psychology that made it possible.This episode breaks down the shift from volume-based selling to a premium coaching model that prioritizes client results and profit. We unpack buyer psychology, critical pricing thresholds, and how simplifying your offer structure can unlock exponential growth.Why You Should ListenRedesign Your Business Model for Profit: Discover the exact shifts that turned a $2K offer into a $10K+ group coaching container without sacrificing integrity or alignment.Understand the $3K Pricing Threshold: Learn how crossing this key psychological line changes your buyer’s decision-making and what that means for your marketing and sales strategy.Ditch the Volume Game for High-Ticket Simplicity: Find out why selling fewer seats at a higher price can be the secret to more money, more impact, and way less stress.Build for Profit, Not Just Revenue: Hear how one business tripled profit, yes, profit, by aligning pricing, delivery, and client qualification with personal strengths and market demand.Hit play on Part 1 to learn how a lean business model and premium pricing led to over $1M in profit. Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Want to take home $200K+ without overcomplicating your business? Tap play to learn how simple your business model can be.Most entrepreneurs set revenue goals based on what they think they should be making, not what they actually want to take home. I’m showing you how to flip that thinking, reverse engineer your revenue, and simplify your business model for more income and less stress.Why You Should ListenSimplify to Multiply Your Take-Home Pay: Learn how a $400K revenue business can deliver $200K+ in annual take-home pay—without extra offers or a huge team.Use Take-Home Goals to Set Revenue Targets: Ditch the obsession with million-dollar businesses and start setting revenue goals based on your desired lifestyle.Design Offers That Build Client Lifetime Value: Understand the power of a signature offer and a succession offer to increase client retention and boost profit.Cut the Complexity That’s Killing Your Profit: Identify where your business might be leaking money due to too many offers, poor messaging, or overhiring—and how to fix it fast.Learn how to reverse-engineer your revenue goals based on your desired take-home pay and build a business model that’s actually aligned with your lifestyle and responsibilities.Referenced Links: Instagram Reel: https://www.instagram.com/p/DQHXfMvDmKx/Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers who know their offer works, they just need a smarter way to run it. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

In this episode, I break down how to simplify your tech stack and trim unnecessary monthly subscriptions. Learn how to audit your current tools, avoid hidden costs of convenience and comparison, and choose systems that support your business stage.Why You Should ListenAudit your software expenses for better cash flow – Learn to identify unused or duplicative tools, take control of your tech budget, and cancel subscriptions you don’t need.Avoid hidden costs of convenience & comparison – Discover how comparing yourself to others or adding tools for future use can bloat your stack and drain your resources.Simplify with tools that actually bring you joy – Swap clunky systems for easy-to-use options (like ConvertKit, Squarespace, ThriveCart), and only keep what adds value now.Know the right times to reassess your stack – Whether you’re launching new offers, changing team size, or shifting your model, I share the perfect moments to pause and prune.Ready to streamline your business? This episode shows you how to audit, cancel, and consolidate effectively.Links mentioned: Blog Article: My Current Tech Stack (as of 2025)Kit (formly known as ConvertKit)SquarespaceThriveCartMemberVaultTidyCal✨ Be the first to know about private 1:1 coaching spot availability - join the waitlist: https://jereshiahawk.com/waitlist Craving raw, real, and relatable insights from a multi-7 figure business advisor and coach who's been in your shoes and is still walking the path? In my email newsletter, I share practical lessons on building a sustainable, profitable business — without sacrificing what matters most. Ready to join the journey... Subscribe here: https://jereshiahawk.com/insider Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk