Episode 7: Why you need an email list in your creative business

Working on email list building and content is often one of the key things that my clients want my help with, or they haven’t considered how vital it is to creative businesses at all and we explore why, what and how to harness this amazing sales channel, without feeling icky, repetitive or boring.

So why do you need an email list?

A well-crafted, purposeful email is still one of the best ways to engage with your audience and create those all-important connections with your ideal clients. If you can create a relationship where you are regularly providing considered, helpful or enjoyable content that can only be accessed by being on your email list, you are much more likely to be creating future customers and clients.

It’s an opportunity for you to establish your authority in your niche, to allow your potential customers to get a feel for your approach, knowledge and skills and hence how or why they might wish to buy from or book you.

The key to building any part of your customer relationship is consistency. So decide when and how often you can commit to creating your email content and stick to it.

An email list will also always be yours – it’s not subject to algorithm changes like social media or Google – you own and control it.

How do you get sign ups?

There are 3 areas you can create maximum opportunities for potential customers to see your email subscription opportunities:

1. Ads eg Facebook, Instagram, Google etc which present your ‘newsletters’ for sign up – usually by offering a freebie or lead magnet.

2. Social media – talking about it on your posts as well as adding a sign-up link in your profile bios.

3. On your website – eg with pop-ups, sign up areas on your website and so on.

How do you decide what content to include?

The content of your newsletters will vary based on your business model, whether you are selling products or services, and how many types of ideal clients you have.

If you have different ideal client profiles you may want to consider segmenting your subscribers into differen...