Pull up a chair and grab your notebooks, because today I’m talking to you like it’s your first day of medical school. We’re seeing more "med-fluencers" than ever before, but our medical education system hasn’t quite caught up to the reality of TikTok and social media ethics. I’ve seen too many students and residents trip up lately, so I’m laying down the "Glaucomflecken Guidelines" for a successful, ethical career online.

We’re covering the "Number One Rule", which is a lot more than just avoiding HIPAA, and why you should never leave your jokes open to the audience’s interpretation. I’m even sharing a personal story about a video I had to delete after offending the DO community, because part of being a professional is knowing when to own your mistakes.

Later, we’ll move from the classroom to the clinic to discuss a "good-bad" TV show portrayal of a rare surgical complication called Posterior Ischemic Optic Neuropathy. It’s a heavy case, but as future physicians, you need to know how to stay in a patient’s corner even when the clinical news is devastating.

Takeaways:

The "First Day" Curriculum: Why Will is stepping in to teach the social media professionalism that med schools are currently missing.
Avoid the "Hollywood Ending": Why medical content creators should never be subtle and how "beating people over the head" with your point prevents misinterpretation.
The "Where There’s Smoke, There’s Fire" Rule: How to recognize when a piece of content isn't landing and why a sincere apology is better than "backpedaling".
Research as a Professional Habit: Why accuracy in your skits is just as important as accuracy in your charts to protect your medical reputation.
The Resident’s Burden: Lessons from a difficult patient conversation at the VA about the "uncommon but devastating" reality of post-surgical vision loss.

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