Today, Mike and Lisa tackle the darker side of running a laser business: the fear of getting sued and the importance of protecting your intellectual property. Mike shares his personal experiences with ‘ambulance chasing’ law firms attempting to bully him into settlements over frivolous claims, breaking down exactly how their business model works and why you shouldn't be intimidated. He also provides actionable advice on how to handle aggressive legal letters. Hint: It involves checking your insurance policy's fine print and demanding evidence.

KEY TAKEAWAYS

Many legal letters demanding compensation for alleged injuries are tactic-driven attempts to scare business owners into quick settlements. If you know you've done nothing wrong, don't let aggressive language frighten you into paying up.

Before engaging with a claim, demand concrete evidence, such as up-to-date, date-stamped photographs of the alleged injury. Frivolous claims often fall apart when proof is required.

Read the fine print of your insurance contracts. Some policies require specific protocols (like ‘before and after’ photos for every treatment) to be valid; missing a step could leave you uncovered.

Once a claim escalates or legal action is threatened, direct all communication to your insurance company. Do not attempt to resolve it yourself or speak to the claimant or their lawyers directly.

Trademarks expire. Ensure you keep your business name and branding registrations up to date to prevent others from capitalising on your hard-earned reputation.

BEST MOMENTS

"There is a fear out there of being sued. It’s after burning their clients, it’s the biggest fear."

"They are bully boys, these people. That’s all they are. They will try to frighten you with highly intimidating letters."

"If it's not recorded delivery, throw it in the bin."

"If it's in your policy wording as a 'must,' then you're technically not covered for anything if you don't do it."

ABOUT THE HOSTS

Mike began his career in medical lasers in 1986 with a physics degree and a post-grad in bioengineering. He helped develop the scar-free removal of tattoos using a Q-Switched Ruby Laser in Glasgow, and the world's first IPL system. Known well in the industry for his hard truths, no BS attitude and logical answers. As the author of three books, articles for medical journals, a well read blog, a Laser Protection Advisor and contributor to the BMLA, Mike is the Laser Guru.

Lisa's claim to laser fame is being Mike's daughter. Growing up with lasers and never avoiding a physics lesson from her Dad, it was natural to enter the industry. Leaving a corporate career with a baby to jump into self employed life came with challenges. Despite that Lisa has been well recognised for her teaching style, practical tips, bringing the compassion to the science, and laser mentoring.

Instagram: @dermalase_lasertraining

https://mikemurphyblog.com

https://www.dermalasetraining.com