When I first started working with my designer, Jenna Guihen, I naively thought we’d just be creating pretty visuals (ha!).

What actually happened was a profound journey into understanding how our brands can become living, breathing expressions of our soul's work.

In this episode I’m joined by Jenna herself where we go BTS of the sacred way she creates that kind of magic.

Jenna Guihen is the visionary founder and Creative Director of Wild Folk Creative, where she transforms the traditional approach to branding. With over 13 years of experience in the industry, Jenna is passionate about breaking the mold by emphasizing authenticity and the power of storytelling.

Her approach is rooted in the belief that every brand has a unique narrative waiting to be told. Jenna excels at guiding brands to uncover their true essence, helping them articulate their values and mission in a way that resonates deeply with their audiences. Through her innovative and intuitive methods, she creates emotionally resonant experiences that not only capture attention but also foster meaningful connections.

Jenna’s commitment to nurturing creativity and pushing boundaries allows her clients to stand out in a crowded marketplace, ensuring their brands not only make an impact but also leave a lasting impression. At Wild Folk Creative, she invites brands on a transformative journey to discover their authentic voice and share it with the world.

In this episode we discuss:

Why most branding feels empty and how we worked together to create something that actually carried my unique energy
Branding energetics and the importance of having a strong energetic connection to your brand (& how to develop this)
What it takes to create an emotionally resonant brand – from both the client and the designer
The liberation that comes from finally having a brand that feels like coming home
A BTS look at Jenna’s signature creative process that resulted in branding that felt like a direct reflection of both the soul of my business and also me as an individual
The common traps Jenna sees businesses fall into when it comes to their branding
3 things you can start doing now to move back into resonance with your brand

If you've ever felt like your brand isn't quite capturing the essence of your work, or you're just curious about what the BTS of my rebrand has looked like, this episode is for you.

I'd love to connect with you about this episode! If anything shared resonates with you, please send me a DM on Instagram @therachelbale – I'd love to hear from you!

CONNECT WITH JENNA:

Instagram: @wildfolkcreative

Website: Wildfolk Creative

Branding archetypes: https://iconicfox.com.au/brand-archetypes/

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