Thu Sep 12 2024

This week I spoke to Neada Deters, founder of the organic skincare range LESSE. We met when she still lived in LA a few years ago so we began this conversation discussing her recent move to NYC, which is a return for her. Neada moved to New York the first time from Australia with a one-way ticket over a decade ago, so we talked about how she made that big decision and many more, including starting out her career in music journalism, working at VICE, and eventually pivoting her beat to beauty writing before eventually starting her skincare line. Inspired by watching her grandmother apply her skincare, Neada gave LESSE the tagline, rituals over routines. We covered her own daily rituals as well as how she spends her days, working with her husband, her advice on romantic relationships, keeping in touch with people far away, and her approach to beauty including where the industry is going and what seeing images of ourselves more than ever before does to our self perception, plus much m...