It’s the end of the year, it’s Sagittarius season, and I’m officially 32. In this solo, I’m breaking down the three business seasons every entrepreneur cycles through, the truth about what 2025 actually looked like behind the scenes, and why this year pushed me to rebuild my entire product suite from the ground up.

We chat:

1:00 – The three business seasons every entrepreneur cycles through
3:12 – 2023, the explosive growth year (million-dollar revenue, 1M podcast downloads, huge launches)
3:57 – 2024, the Soft CEO Era: creating more spaciousness and still growing
8:07 – 2025, becoming a full building year and what was required behind the scenes
11:41 – How I cut out a six-figure revenue stream yet still out-earned 2024
13:12 – Retiring Abundant & Ambitious in 2026 and trusting yourself to remove another multi-six-figure revenue stream
15:12 – The four major strategic upgrades that fueled growth in 2025
18:20 – The gap in the coaching industry: storytelling and vibes vs true strategy
23:54 – Integrity over trends: why I refuse to chase hype even when it slows growth
28:57 – A recap of 2025 & revamping my product suite for sustainable success: YOM, Sold Out Stories, MDM, The Room, Top Tier upgrades
42:16 – Life updates & getting botox for the first time (and what I think of it)

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