What happens when you manifest Taylor Swift wearing your product and go massively viral for it?

In this episode Nina LaBruna, co-founder of Fazit, shares the BTS story about how the beauty brand was able to scale to $40M with strategy, preparation and once-in-a-lifetime luck.

We chat:

The BTS story of when Taylor Swift wore Fazit glitter freckles to a Chiefs game
How the brand founders manifested this viral moment
Sales skyrocket 2,500% in just 12 hours… now what?! What goes on behind the scenes in the aftermath
Founder tips on how to ride the viral wave without becoming a one-hit wonder
The reality of your product being sold in 6,000 retail locations plus major contracts with the NFL and U.S. Soccer
Why operating in your zone of genius is earned, not given
What even is balance?? How to stay grounded while your business is growing rapidly
What is it like scaling a brand with your best friend? How to protect your friendship while prioritizing the business

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