← Miracle Mentality with Tim Storey (Motivation, Self Help, and Mental Health)
Miracle Mentality with Tim Storey (Motivation, Self Help, and Mental Health)
Kim Perell: How a $10K Startup Bet Led to a $235M Exit | Motivation | E46
00:52:18
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- [00:00]
A
Welcome to the Miracle Mentality Podcast. Appreciate you guys doing the obvious, liking subscribing and telling people, but also like the fact that you guys have been giving me testimonials about the guests and what you like. And also, thank you for keeping us almost every week in the top 10 in my category, usually about number four. So sometimes you irritate me. I go to about seven or eight, and I get scared. But that's because you're telling a lot of people and because we have great guests. Today's guest, Kim Perel, is amazing. She has a book that I really, really like. I have given it to about 12 people that I life coach called Mistakes that Made Me a Millionaire. And she says some amazing things in this, and one of the things she talks about is the power of the pivot. And I want to get into that with her a little bit later. But she is a entrepreneur. She is an author, as we just said. I think she's a phenomenal speaker. She's really good on stage, which is not easy to do. And many of you who are following her know her story already, that she started her. Her first company at a very young age. I know for a fact she borrowed money from her own grandmother to do it and learn how to scale companies. And so she is a business person, but she's also a mentor, a teacher, a coach, and so needed in today's world. Kim, welcome to the podcast.
- [01:43]
B
Thank you so much for having me. I'm thrilled to be here.
- [01:46]
A
So let's go right after this thing, Mistakes that Made Me a Millionaire. One of the things that I love that you talk about is the power of the pivot. And in other interviews that I've seen you on stages, I've seen you speak on many times. The idea, the way it started is not the way the idea is. Maybe even six months down the line. Why is the power of the pivot so important? Let's say even in business, but also in our personal lives. But let's talk about business first.
- [02:20]
B
Yeah. The power of the pivot is so important because 99% of the people I know and that, you know, think of the most successful people in the world have pivoted their business at least once. And that's at least once. Think YouTube started as a dating site. Twitter started as a podcast platform. Shopify started by selling snowboards online, and they all pivoted. And I think that is so important, especially in today's environment. Adaptability, flexibility, being okay to change course because it can have exponential success. And the companies that I'm involved in, that I invest in. Embracing that as part of the journey is so important, because if you just think you're right and you put your head in the sand and you just do not move, I can guarantee that's a recipe for failure.
- [03:11]
A
So good. So, Kim, when I look at you and, you know, I know you went to Pepperdine University, which I love how that campus sits up there, you graduated with honors, and my understanding is that it was in Business administration. Is that correct?
- [03:29]
B
Yep, Business administration.
- [03:30]
A
Okay. So when you chose that major or that major chose you, what were you thinking of becoming? So what were you thinking? Like, I. I have this major. I'm going to become this.
- [03:41]
B
Yeah, I wasn't going to. At first. I. It wasn't even what I was going to. What I wasn't going to become, which is an entrepreneur. I had seen that growing up with my own parents, and I thought, I'm going to get a good major in business, get a real job, secure, stable, and climb the corporate ladder. That was my vision for myself. I wanted to be an investment banker because that's what my uncles were. I thought, this seems so sure and so concrete. And then, you know, honestly, I got an internship at Merrill lynch when I was in school. And then I thought, oh, my gosh, I can't do this for the rest of my life. So I joined an Internet company when I graduated, which was more dynamic, but also, you know, had more security. You know, we raised $100 million in funding, and I thought, I'm just gonna work here and just climb that corporate ladder. I like that. I like the security. And I. I definitely did not think I was going to become an entrepreneur.
- [04:39]
A
What did you think the skill set was that you had, even in college, that began to get people to notice you? I know you have, like me, a faith background. So there's that biblical text that says, do you see a person skilled at their job? They will be ushered into the presence of the great. They will not be obscure. That's one of the things that I. I brag about you behind your back to certain people. I say that she has these certain skill sets. And that's one reason why we all started paying attention to you, because you have these skill sets that God blessed, put his favor on you, took you to high places. But what would have been one of the skill sets that you developed early,
- [05:26]
B
I think early on, and I actually wrote my first book on it. The ability to execute, to get things done and to do them with spending speed and. And confidence. And I think my ability, if you give me a task, I guarantee no matter how hard it is to get that complete, I will do it. And I will do that without complaining, without, you know, with asking for help when I need to. But I will have a relentless dedication to getting it done. And that has definitely helped me in terms of business and in every facet of business. Right. And everything I do is very focused. And I think. And I think with the most successful entrepreneurs and leaders we know, they have this ability to execute.
- [06:08]
A
I love that. I work with a lot of inner city people that have done well. And many times we'll dialogue on how we were running from something. So I'm from Compton, seven people, two bedroom apartment. So we were running from something. But some people aren't just running from something, but they're running to something. What was part of your motivation that you said, I want to do well, and I'm gonna set the standard high?
- [06:41]
B
I think for me, I grew up as a twin. I have a twin sister. And growing up honestly, my twin sister Tracy, she was smarter, faster, better at everything we did. And it was always a race, and Tracy always was in first place. And I don't know about you, but having a sibling like this is so hard as a young person to grow up. And constantly, constantly comparing yourself to someone else. And then, you know, for me, I put limiting beliefs on myself that I wasn't the smart one. I was under qualified. And then you label yourself at a very young age. And I did that at 10. Right. So if you're labeling, you're labeling yourself as underqualified or not smart at 10 years old, like, what a terrible label to put on yourself because you're putting a ceiling on your own growth and your own potential. And so constantly pushing against that and trying to prove that I was qualified. I did have skills, I did have unique talents. And, you know, my mom, early on, you know, gave me this, a great quote from Theodore Roosevelt, which is, comparison is the thief of joy. And she's like, if you're always comparing yourself to your twin sister, you will never be happy. So you need to focus on your own unique strengths and talents, which will not be the same, but those will take you to new heights.
- [08:02]
A
Yes. So I don't know this about you. Did you play sports? What did you do, like, in high school? What were you involved with, let's say junior, senior year of high school?
- [08:13]
B
Well, I was involved in a lot of working, so I did play sports. But again, Tracy was always better. So, you know, I Talk about in one of my books, I was in soccer. I quit that after that season because she was a striker and she scored all the goals and I was a goalie and they all went by. So that wasn't my natural God given talent. But. And then honestly after that, I went to individual sports. Cause I wanted to be able to win or lose based on my own ability to practice, to, you know, work hard, to, you know, I took up tennis, I took up ski racing because I grew up in Oregon. Like anything that I could be an individual contributor at swimming, like if it was a one person sport, then I would play it because I wanted to be able to outwork and out practice everyone else. And I think that that led to later in life. I mean, honestly, I can outwork anyone else too.
- [09:07]
A
Yeah. I think the interesting thing about you or Sarah Blakely are different people that we look up to. Female entrepreneurs that are just taking it to the next level. I think you would agree with this. We sit and we learn. We stand and then we walk out. The principles. Some people get a chance to run, which is passion. Very few people ever soar. Okay. So even though you see the areas of your life that still have challenge, we see you from the outside really soaring in so many businesses. Okay. In your marriage, with your four children. So you have this sitting, the standing, the walking, the running, the soaring. Now, how long did you feel like you were in the walking stage? Like, you know what? I just feel like I'm walking, walking, walking. Will I ever run with passion in what I am trying to do?
- [10:06]
B
I mean, decades really. So I was walking, walking, walking. And until, to be honest, until I even sold my first company, which was when I was 30. Right. That's a lot. That's three decades of walking. So it wasn't an overnight success, right? I was walking, I was walking. And then eventually I found my passion and I found what I was really good at. And then I leaned into that and with that came confidence and it came success and team and I think all the other things that come with really loving what you do. And that made all the difference, to be honest.
- [10:42]
A
And that's what I want to get to with you because I think that there's like, there's an inner swag about you that I like. And last time I saw you in person, either was at Aspire or one of these conferences. In talking to David Meltzer about you, I just said I just really just love the swag that you walk in because I think that it's, it's A. It's a beautiful confidence and also an understanding of what God has created you to be, that he's. He's created you to be this kind of leader. So I'm loving that you're talking about the backstory that you have not always been soaring. You, you, you. You've done what we've had to do. Sit, stand, walk, walk, walk, walk for a long time, finally running. Okay, when you were able to soar for the first time, what did that feel like? And maybe you could explain in what situation that was. Maybe it was a business deal you did or business or company you were running.
- [11:48]
B
You know, for me, it really was probably my first exit, and my grandmother had given me a $10,000 loan to start my first company. And. And everyone said I was crazy. The Internet's a fad. Get a real job. It's not gonna work. They told me all the reasons why I couldn't. I had this one person that believed in me, which was my grandma. And eventually, when I sold that company and showing her that her belief paid off more, it exceeded her wildest dreams. That moment was like a full story moment, right. Where it gave me the confidence, like, oh, my gosh, someone believes in you so much, it comes to fruition. And now. And that's why I invest in other people and I mentor and I love entrepreneurs, is because I want to pay that forward. I want to be that bet. I want to make that bet on other people, because I can now, and I know how much it makes a difference just to have one person believe in you.
- [12:45]
A
Yeah. And you talk a lot about that in your books, in your talks about the importance of a mentor. And you gave a statistic in one of your interviews that you did that 90% of people that really do well have some form of mentor, tutor, life coach, somebody helping you, let's say, right out of college. Who was in your green room? Probably your parents, your grandmother, your twin sister, who is behind you in a strong way. You don't have to shout out all of them, but maybe somebody that stands out to you today.
- [13:25]
B
Yeah, no, my grandma, for sure. She was my biggest fan, without a doubt. And I think that made the biggest difference. I think my parents were great role models and supporters, but they, too, thought I should probably get a real job. My boyfriend, now husband, he definitely was a huge supporter for me, and I think having him there, you know, he lent me the kitchen table. I couldn't even afford a kitchen table to sit at when I started my first company. I had to sit at His. So that was, you know, a gift for sure. But I think for me having some of the support system. But I think that if earlier on I would have had more mentors, I would have been, I would have exponentially increased my success early on, to be honest, because I had this lone wolf mentality that I had from a young age that I had to do everything alone, that I had a, you know, I had perfectionists. I just didn't wanna fail and I didn't wanna, you know, all those fears that you have. And I think if I would've asked for help sooner and I would have had a mentor that had walked that path sooner, it would have been such a relief and such a gift that I hope other people do. Because to your point, 93% of self made millionaires have mentors. And if you are in a job, you, you're five times more likely to be promoted if you have a mentor. It's so simple. It's literally one of the simplest things we can do to increase our ability to be successful. Why wouldn't we do that? It's so simple.
- [14:54]
A
I love what you're saying. When I was in the 80s, I was kind of in over my head of what life was calling me to do. I used to go to chapels and speak for the NFL players. And then after I would speak, I was like 21, 22. There'd be like a line of these guys that I looked up to and there was no cell phone at that time. And they would stand in line, they'd say like, hey, can I get your home number? And I was wondering like for, for what? They wanted to really life coach with me before life coaching was in. So somebody told me about a lady named Dr. Helen Mendez who was a teacher at USC in psychology. So I went to her African American lady, she goes, I just adore you. She goes, you are so kind, you're good hearted. I'm going to help you. This is a true story. She says, there is something that has not hit yet called life coaching. And I'm going to help you to do it before it really gets out there big. But that's what these athletes are asking you for. If it wasn't for Dr. Helen Mendez, I would not have come out with the structure I have. And as strong as I came out, I love that.
- [16:14]
B
It just shows the power of one person completely changing the course of your life.
- [16:19]
A
Yes. All right, so Bible verse says this. For God knows the end from the beginning and he knows what is yet to unfold. Okay, so as you started unfolding in your 30s. How did that feel? Like all of a sudden you're going from, like, just in the trenches, but now things are starting to. To work. How did that feeling of the unfolding feel to you?
- [16:52]
B
For me, after being in the grind so long, it's actually hard to not be in that. In that mental state, to be honest, because you're sitting there at the kitchen table for years and years and years. So when. When you actually move beyond it, you still. Your DNA still feels it, if that makes sense. So it took a beat to actually kind of get out from where I was and. And then be able to say, how far can I actually go? And I think the biggest thing I would have told my younger self was dream bigger. Just go bigger all the time. Because, you know, caution can be a good thing, but don't let it stop you from swinging for the fences. And I think early on, I just didn't even dream big enough.
- [17:37]
A
Yeah. And I like how you say this, that Even if you're 70% ready, that's ready enough.
- [17:44]
B
Yeah.
- [17:45]
A
Because a lot of people wait to be 100% ready, even at 70. So I did this thing that I think you'll find interesting. I would ask some of my friends that do extremely well, whether they're actors or people that run big companies, and I'd say to them, did you ever feel like you kind of sucked even when you were at your Hyatts? And every one of them would say, absolutely, Tim. I was working it out while I was this. And I love it. Even from Oprah, she's like, tim, I'm human. So people could think this about me. I could be hitting, you know, a lot of my goals, but there's areas of my life that are undone. Talk about this idea of feeling undone, but at the same time having to do things even while you're feeling undone.
- [18:38]
B
Yeah. Someone recently asked me, which is interesting, when the last time I was afraid. I mean, honestly, I'm always afraid because I'm always trying to push the limits. And with that comes fear. Fear of the unknown, fear of getting outside my comfort zone. But I feel now that that energy of pushing yourself is actually invigorating, and it's exciting. And that's where the magic and that's where the growth happens. The growth is not happening if I sit in my comfort zone and do nothing, the growth happens if I stretch. And I think for me, constantly doing that and learning and in spending time with individuals that are also challenging me, that is where I feel the Most alive. And so I really try to, no matter where I am, always continue to push myself to the next level.
- [19:28]
A
Yeah. So, Kim, the first company that you started with the loan from your grandmother, what was that company about? I would have thought that you would have gotten into, like, the entertainment business or skincare. Like, you'd be Cindy Crawford, but you got into something else. What business was that?
- [19:50]
B
Yeah, this was early 2000s, the start of the. You know, the Internet had just gone through a transformation. There was a dot com bubble burst. All the Internet companies went bankrupt. Everyone thought the Internet was a fad. The literally, I think the COVID of Newsweek, the Internet is a fad. It's over. And I just believed, having worked at a company that was an Internet company that did go bankrupt, and I did get fired, so that didn't work out well. But I had this belief that the Internet was gonna be really big someday. And having that belief, and regardless of what anyone else said, I started my company anyway. And they said, I'm crazy and get a real job and this is not gonna work out. But I believed in my confidence, I was greater than everyone else's doubt. And I think to be a successful entrepreneur, you're going to have to take that first step regardless of if you're scared and if you have uncertainty and you don't know what's going to happen, but you're willing to take the risk in the belief that you can create that vision in your mind. And so I did. I started an Internet company. Not a beauty company. I did that like 20 years later.
- [20:59]
A
No, that. That I do know. And. But see, I find it interesting, though, that you did not go for the obvious or the thing that was going to be the easy way to step onto a platform. Is that innate? Is that within your personality or why do you think we see you as this risk taker? Where's that coming from, Kim?
- [21:28]
B
Oh, my goodness. That. I mean, that comes from. My parents are both entrepreneurs, so I grew up watching them take risks. Too many risks. I didn't want to be again, I didn't want to be an entrepreneur. I was like, it was too scary. It was like an up and down roller coaster ride. My whole life was a roller coaster ride. And my dad was one of those dads. Amazing, amazing father. But was always swinging for the fences, bedding the farm and left. You know, as a child, you want security. And it was always unknown, like, are we gonna pay the bills? Is the heat going to go on? I don't know. But, you know, he's like, you're tougher than that. You're fine, Kimmy. I'm like, am I fine? I don't know. So. But looking back now, many years later, he having gone through so many ups and down in his business, he was able to have those conversations with me and my brother and sister at a very young age. And that normalized failure and risk taking for us from a very early age. So I felt more comfortable taking risk, even though I did not want to do it in the future. And now as you start taking more and more risk and you see them paying off, you start getting more confident in your ability to do that.
- [22:37]
A
Yes. Before I get into mistakes that made me a millionaire, I want to ask you, how did you learn to become such a great communicator? I don't think it's just bam, you just are. I think that's part of it in people. But you're so good. You're good in person like this, you're good in interviews, you're good on stage, you're probably really great in pitch meetings. How did you become such a great communicator?
- [23:08]
B
Well, for me, I started my own company, so the number one thing I had to do was sell. And so I started really early on selling. I mean, I'm in an Internet company, it's male dominated. I'm the only female. I'm very young and I'm pitching you all the time. And so you have to become really good at getting your point across in a very simple way, very fast.
- [23:29]
A
I love this.
- [23:30]
B
And so I think for me, trying to be very concrete and very concise has been a skill that I developed. Honestly, it's not. I wasn't born to be able to do that. But now everything I do, I try to make very simple like this. You have to be able. My grandma has to understand what I'm saying. And at the time she's like, I don't understand what the Internet was. So, you know, maybe not my grandma, but now my children. Right. If I test it on my children all the time and they're six, if they can understand what I'm saying, nobody else can either.
- [24:02]
A
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- [26:25]
B
Thank you. Thank you. I like that. I need 25 years of that. See you again in the next 20 years. Can you. Can you. Can you help me out, Tim, or.
- [26:33]
A
What I can, and to be honest with you, is that I think so many people lose good deals because I don't really understand what they're trying to say to me. Even if somebody approaches me after one of the conferences we speak at, like, I want to, like this. This young guy talking to me because it's somebody's kid, but he's talking to me so fast, or he's talking so much slang, I don't really get what he's saying. I'm trying to get through the fog to get the words. But I think that the art of communication, what a game changer. I mean, we've seen that in some of the best entrepreneurs that we have studied. All right. Mistakes that Made Me a Millionaire. How'd you come up with that title? You could have called that book so
- [27:22]
B
many things I could have called the book so many things. But then I think about everyone sees $235 million exit. They don't see all of the mistakes and the heartache and the challenges and the setbacks and the times I almost quit and the times I didn't want to get out of bed, and the times, you know, I lost my best employees and at times I lost my, you know, my, my best partners. Those are the, those are the mistakes and those are the stories that people need to hear. Because it isn't just this flash of exit. And that's what happens. The reality is it's a decade and decades of hard work and tenacity and grit and, you know, and just keeping moving forward even when you want to quit.
- [28:12]
A
Yes. Okay. Break down the word mistake in the way you see the word mistake.
- [28:18]
B
I mean, I see the word mistake as for me, is like a failure or a challenge or setback, right. I really look at it like that. Every mistake is like micro mistakes. Every time I do something wrong, it's a mistake, it's a failure. Move on. You know, that's why I love like fail fast. Right? And how do we continue to move forward despite the setbacks? That's really important to me. And the faster I can recover, the better I will be as an entrepreneur and a business person. Because I can't wallow when the challenge is too long. Right. Like, I need to just be able to be very clear headed and understand that with every challenge there's an opportunity to pivot to your point or to make a change, to learn to grow. There's always an opportunity on the other side of a mistake. And so really embracing that, that mistakes and the messy middle. And as an entrepreneur, you spend most of your time in that part that is inevitable. And so let's embrace it and move forward despite whatever happens. And I think a lot of people think they failed and they stop. But failing does not make you a failure. And we need to reframe mistakes and give them a makeover as necessary on your journey to success.
- [29:35]
A
Okay, so I'm gonna throw out three words to you. So person, plan, partners. You're really good at this idea of really watching who you partner with. Okay? So you could be the right person and work so hard at being the right person. You could be, you know, taking care of yourself, do yoga, deep breathing, sleep correctly, everything else, right? So you could be the right person with the right plan, but you put the wrong partners in your life, you have trouble. So I like how you talk about this thing about you almost need to do, like, an audit of who's in your inner circle. Talk to me about that, because that is real leadership. Talk about the power of partnership and why that's so important. And sometimes you need to cut some people back.
- [30:31]
B
Yeah, I learned the hard way. I mean, I partnered with the wrong people. I've invested in the wrong founders. I've had the wrong employees where I just. They look perfect on paper, and I hired them, and they were terrible when I got in. And at the end of the day, it truly is who you surround yourself with that will make the biggest difference in your success. And so early on, I started doing what I call my life audit. And every year, I make a list of the people, you know, the people closest to me. Right. So let's just say the 10 people that you spend the most time with. And I put a plus if they energize me and inspire me to achieve my dreams and challenge me to live up to my greatest potential. And I put a minus if they're the naysayer, the critic, or the dream killer. That always tells me I can't, I shouldn't, I won't. And then, so simple. I audit them out. If they're negative, they just go. Sounds kind of mean.
- [31:30]
A
I love that from you. Because I don't expect that.
- [31:34]
B
I know, but it truly is the company you keep. Wherever they're going, you're going too. So you have to be conscious. And I think the biggest thing that I've done is really auditing them out. And people actually, Tim, they'll say to me, am I plus? I'm like, well, you're still here. Of course, if you're not here, you're probably on the minus list.
- [31:56]
A
Exactly. Okay, so with someone like you, where a lot of people are coming to you to possibly invest in the company to give them help. I like what Stephen Covey says, somebody else is urgent is not necessarily yours. Okay, so I get it in a different way, I get it. Save me, help me. Because I'm good at helping people in their personal life. Okay, so how are you able to keep those boundaries? Because you are in a great marriage, you're a great mother, you're running all these companies. Talk to me about boundaries.
- [32:40]
B
Yeah. For me, I try to prioritize. It's very clear. My boundaries, which is, number one, family, my kids, my faith. Every. You know, that is like, number one thing to me. Number two is work. I love it, though. Like, I don't see it as work. I am built to create. I am Built to. To. To innovate. And for me, that includes mentoring and investing and working with, you know, incredible founders and individuals. But all the other noise, to be honest, I don't do.
- [33:11]
A
Yeah.
- [33:12]
B
And. And it's really just so simple. Right. So that sounds harsh again, but I'm really focused on how I want to live my life in terms of my family and my friends. And I time block everything. Right. So just as I would schedule time for a meeting, I schedule time with my family. And the noise, I just don't do because I want to be around people that are building and that are energizing and that are, you know, that have the same values as I do. Right. And I think that's really important. That are family first. And those type of people, they don't get mad if I don't show up because they know I'm with my family. I got four kids. You know what my weekend looks like. I got birthday parties, soccer games, dance. I mean, I got more stuff going on than you could possibly imagine. And that's where my priorities are. But I think it's about prioritization. I also don't consume a lot of media. I'm very intentional with everything. Every moment that I spend in learning or growth is very focused. So I think that's also a big thing. It's just the time that a lot of people spend consuming. I'm creating.
- [34:14]
A
Yes. Okay. So I think you're gonna like where I'm taking you in this conversation. So I was talking to someone in the music industry, and I said, why do you think Vanilla Ice only had one hit? And this is a really powerful guy. And it's 12 midnight at his big old house in Beverly Hills. He gets up and he goes, little brother, that's a great question. And I said, yeah, he's got ice. Ice, baby. And he said, because he thought he could get a car off Ice. Ice, baby. Maybe get a house off one song, get some girls off one song. He said, but underneath that hit, if he had cultivated and dug deeper, could have been hit after hit after hit. Now, when he said that, some exploded in me, because in my life coaching, I see some people that they have. They're in a hit zone, but then they get distracted, look, and they start to jump in that business or this business or that business. So when I give this illustration, and not to put down Vanilla Ice, good to see you, and I'm glad you're doing well. But when I give that illustration, what goes to your mind about this music executive telling me he Needed to cultivate and dig deeper.
- [35:47]
B
For me, watching so many great leaders and entrepreneur, they are so adamant on consistency, discipline, laser like focus, and always growing. And I think that is what makes them successful. And they're always learning and that is they're always trying to climb to the next level of growth. And I think not being like, there's a great book, it's like, pleased but not satisfied. I'm very pleased, but I'm not satisfied. And I don't think I ever will be. I'm so pleased. I love my life. I'm so grateful. But I also want to continue to grow and I want to surround myself with people that also have the same value system as I do. And I think that's what they're saying is that how does it work? You know, when you're saying dig deeper, it's also grow spiritually, it's growing, you know, emotionally, it's growing in all areas of your life. Right. So growth doesn't have to be success in terms of how we see could be in any aspect, you know, in giving back. And I think that's where. That's where happiness also lives. Right? Because having sold a lot of companies and being on the other side, like the true happiness comes in loving what you're doing, loving who you're with, loving just what you're giving back to the world.
- [37:12]
A
Okay, let's get into mistakes for a minute. Mistakes that made me a millionaire. Give me one more mistake. We talked about the power of partnership and auditing people and then not answering their calls anymore like you do. I love this about you, though, because it's just good. All right. It's very, very, very inner city of you. I love it. Kim, give me another mistake.
- [37:40]
B
I think another mistake, and I think it's very important, especially in a digital world, is believing business is not personal. It is always personal. So whoever thinks that and whoever thinks they're going to be successful, you will not unless you develop great relationships. And I truly believe that, like, at the end of the day, people buy people and people want to do business with people they love or they like at least, or they want to spend time with and they want to invest in people that they believe in. And so business is personal. And I hope we don't lose that as we become more digital and more disconnected. Unfortunately.
- [38:21]
A
Yes. So this will, this will help. Okay, so if you go into a room that is very powerful and there's a lot of people that do extremely well, let's say it's a conference or it's just a get together of maybe 50 people that have been invited. How are you approaching that room? Are you approaching that room of, I'm just here to just learn, grow, meet who I meet, or how are you coming into that room? And then I'll tell you how I'm coming in?
- [38:54]
B
I mean, for me, if I'm going into a room, as you know, I do it intentionally because I don't have a lot of time. So if I'm going to a room with 50 people, my hope is that I come out with one great connection, like an actual connection. Because everything I do is long term. I'm not thinking short term, I am thinking long. What I'm thinking, 20 years from now, could we still be friends, Tim? That's what I want to know. Because that's the type of relationship I want to build. And if I walk away, think I had one meaningful conversation. I do not like superficial conversations. I don't like small talk. I actually want to have a meaningful conversation about what lights you up. And if I leave feeling I had that conversation, I would say that was a success for me, to be honest.
- [39:36]
A
I like that. I like just the one.
- [39:39]
B
Yeah. Yeah, just one. Right.
- [39:42]
A
If there's 50 people and I have 23 conversations, I now get confused. And usually my mind's pretty clear. But that's a lot of people, right?
- [39:53]
B
Right. Yeah. And it's a lot of small talk. So I never actually get to know you, and I want to actually know you. I want to know what. What drives you. I love learning. Right. I don't care if you're a business person or you're a chef or you're a. I don't care what you do. I actually just want to know if we have common values. And if we do, that makes for a really great relationship. And I love building relationships.
- [40:15]
A
Okay, talk to me about timing because I think mostly as people of faith, there's a time and a season for everything. Ecclesiastes. Right? And I have been around people that people would say, oh, my gosh, there he is right there. If you meet him, he really likes you, what he could do for you. And I will literally say, I'm good for right now. I think I'm supposed to meet him later. And one of my friends literally looked at me. This was probably 10 years ago. He said, are you kidding? I go, no, I'm serious. I'm doing a lot. He seems busy. I'll get to him later. So interesting about this, Kim. Literally, like three years later, this person who's kind of important in what we do. He was looking for me. He sent his assistant looking for me, which made the introduction completely different. Tell me about the importance of timing.
- [41:13]
B
I mean, listen, my dad said you better be lucky than good. I mean, I don't. You know what? Like, to your point, I just hope, like timing, especially when I deal with companies, right. Timing is 98% of it right. You don't know if you're gonna be the right time. You don't know if the timing's right. You just have to believe that if you can hold on long enough, timing will eventually intersect with opportunity. So for me, if things work out, if they don't work out, I know that it's just not the right. I'm with you, Tim. It's not the right time. It will come back around. Things are supposed to happen as they should. And I think now I can look back and know that. Obviously, when I was much younger, yes, I didn't see it as clearly, but I truly believe things happen as they should.
- [42:02]
A
Can you give me a moment? Just try to go there with me where you say to yourself, like, holy shmoly, this is my life. So I'll start. It'll just take a minute. So I was 31, speaking in Singapore. It was to a business conference. And they put me up in this really amazing suite at a great hotel. And I was just overlooking everything. And I thought to myself, this is really wild, like, because it was starting to happen a lot, a lot, a lot. But I don't know why, it just hit me at that point. But my thought was not like, oh, no, it might go away. There wasn't. There was not a fear connected to it because I felt like this was part of God's plan for my life. But give me a moment, if you can, where you just kind of went, holy shmoly. I think this might be my life.
- [43:06]
B
I mean, first of all, I think that every day, I really do. Like, I live in Miami. It's so beautiful. I wake up, I got four beautiful children. I think, God, can it get any better than this? I really do. And I feel so grateful. So just. Cause my kids are all so young and they're so cute that it just lights me up. So that's an everyday occurrence. But the one time that when you're saying that, thinking back when I sold my first company, I was in Vegas at a trade show. And I remember when the wire hit, this is, you know, early on, 2008, I remember going to the ATMs, you know, and trying to take out money. And you know when you get the receipt out of the atm, it exceeded, like, the actual amount you could have on that receipt. I was like, oh, my gosh, this is it. Like, I made it for.
- [43:54]
A
For people to read in your books or hear you on stage in that and then hear like. And I sold one company for over 200 million plus. And they go like, what in the world? But it's another thing to be on the inside of it and then say, okay, with the money that I am really getting from this, what are we going to do with it, honey, now? Or this is the move we're going to make or where are we going to live? Or what are we going to do? Such an interesting thing about stewardship. So I just want to take just a few more minutes of your time. Tell me about this thing about a good idea or a God idea. Way back in the 1980s, I wrote a book on the difference between a good idea and a God idea. I think good ideas are great. Oh, my God, I got a good idea. I do believe we can get God ideas. A God idea is God inspired and God endorsed. Good ideas may come to pass. I think my God ideas are going to come to pass. And when I get a God idea, kind of back off because I'm gonna do it. Okay, talk to me about you and your belief of God ideas and you feeling like you're a vessel being used.
- [45:15]
B
Yeah, I thought that when I started my first company. Honestly, with everyone saying not to do it, get a job. The Internet's a fad and you have so much negativity and people telling you why you can't do that, and then having the courage to take the first step to do it anyway. And the universe working with you and then having such an incredible outcome because you are so passionate about what you're creating. You can't even hear the noise. You are so focused and you're in that zone. I love that zone. That is that God idea. You can't even see anything else.
- [45:57]
A
I think you're in the zone, miss.
- [45:59]
B
I think I'm in the zone. For sure.
- [46:01]
A
You are. You are in. You are in the zone. You're like Michael Jordan on his best day. All right, so, Kim, best way for people to work with you, follow you, learn from you. Where do they find all things Kim Peril?
- [46:23]
B
Please connect with me on LinkedIn. Connect with me on Instagram or Twitter or Facebook. Any social media channel, TikTok, but also visit my website at Kimperell K. I m P E R E L L.com because I have so many free resources. And really, my gift is to give you so many great tools to help you achieve success that I really want to be able to give that to others. So please visit my website. I've got an amazing success plan that will change your life. And I, you know, I really just want to continue to give.
- [46:55]
A
Kim, you're really good at that. You really do give a lot to people you love to mentor, even the underdogs. I see that. I've seen you in public rooms, really taking time with people because you really do care about them. So, Kim Perel and the book, the Last one, Mistakes that Made Me A Millionaire. They can get that wherever books are sold. You also have this health drink, and that'll be my last question. Why did you decide to step into that world of making us healthier with drinks?
- [47:34]
B
I mean, honestly, health is wealth, right? So for me, having been a tech entrepreneur for 20 years and constantly being in a fight or flight and burnout and traveling the world, I really wanted to balance that with something that was more focused on, well, being and mindfulness and ritual and something that's good for you. And so I started this amazing drink called Juni, which means just you and I. So me and Tim, we could have just a Juni together. But it's an adaptogenic tea which is filled with amazing adaptogens like reishi mushroom, ashwagandha, lion's mane. It is so delicious. And my partner is an incredible individual, Jay Shetty as well, and, you know, his wife Roddy. And just at the end of the day, you really have to love what you're building and love who you're building it with. And if you could say those two things, you will become successful. So I really, I'm loving what I'm doing. And it's such a great project and passion of mine, and I hope everyone tries it@drinkjuni.com yes.
- [48:42]
A
And I love that you're in working with the Shettys, and I know you're good friends with them and everything you're putting in the drinks, I love. I like to see that you guys are now in even some of these big stores, I think maybe even things like Costco that I've seen. But that's so beautiful about life. Like when you were at Pepperdine, I mean, we didn't know we were gonna have a Juni drink. Look at you with your Juni drink now.
- [49:10]
B
I know. But you know what's a great reminder to anyone out there? I had 20 years in a tech career. I moved to a T category and I'm disrupting a T industry because it's old school. Like, if you're thinking about making a change, it's never too late. You're not too old. You don't need more experience. You just need the courage to take that first step.
- [49:32]
A
Kim Perel, thank you for taking time.
- [49:36]
B
Thank you so much for having me.
- [49:37]
A
Do not kick me out of your circle ever, please.
- [49:41]
B
You're A plus, Tim. You're A plus.
- [49:44]
A
Watch Tim starts calling, I'm over him.
- [49:50]
B
Never. Thank you so much, you guys.
- [49:53]
A
Thank you for listening and watching. I think that this could really help us. I mean, I love what she was talking about, the importance of the pivot. She's really into the step by step process, one day at a time. I could say this about her. I think the humility is so powerful because there's something about when you walk in true humility, and humility doesn't mean you're not confident, but when you walk in true humility, it draws people to you. And the things that she's doing are wonderful, but where she's going is even bigger. And I love this idea. She does not believe in being stuck in an almost life, but in everything that she's doing, from family to being a mother, to being a great wife, to being a business woman, she's doing at an utmost level. So thank you for continuing to watch and listen to the miracle mentality. Subscribe like, tell a friend, make sure and comment. And life is good. Life. I'll see you real soon. Thank you for sharing space with me on this episode of Miracle Mentality with Tim Story. If today sparked your courage or helped you understand why you're created for success, I invite you to carry that miracle mentality forward. Visit me@timstory.com that story with an EY on the end. Until next time, walk by faith, embrace possibility and create your own comeback story.