Content Strategy and Planning Across Channels

How to plan, create, distribute and measure content that works across the full customer journey Reflection: Is your content currently planned as a connected system, or as a series of separate channel tasks? Content is now central to search, social, email, sales enablement, customer experience, AI visibility and brand trust. The problem is not lack of content, but often lack of direction. CMI defines content marketing around “valuable, relevant, and consistent content” designed for a clearly defined audience and profitable action.  Tactical focus: Create useful assets for real audience needs. Strategic focus: Build a content system that supports business goals. Session aims By the end of this session, you should be able to: Build content plans from objectives, not habits Match content to audience needs and journey stages Choose channels more intentionally Repurpose content without becoming repetitive Use governance to protect quality and consistency Measure content by contribution, ...