Ethical Decision-Making in Pressured Environments

How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressure Reflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure?
 Why this matters: Marketing decisions are often made quickly, with incomplete information and commercial pressure 
That is exactly when ethical risk becomes harder to spot
 The AMA says marketing ethics should be centred because it promotes trust and transparency and benefits both business and society. Key point: Ethics is not a luxury for calmer times. It matters most when the pressure rises. By the end of this session, you should be able to: Recognise why ethical problems become harder under pressure
 Use practical frameworks to assess difficult decisions
 Understand how targets, incentives and stress can distort judgement
 Make decisions that are commercially sensible and ethically defensible 
Reduce the risk of misleading, unfair or harmful market...