Using Data to Inform Marketing Decisions

How to focus on the numbers that matter and make better marketing decisions with confidence Marketers now have access to more data than ever More data does not automatically create more clarity Too many metrics can lead to confusion and hesitation The goal is not more reporting, but better decisions By the end of this session, you should be able to: Distinguish data from insight Focus on the metrics that matter most Avoid vanity metrics and overloadUse simple models to guide decisions Communicate findings with more confidence More content like this at Cambridge Marketing College http://marketingcollege.com/events