What happens when a church starts thinking like a brand, and hires people to protect its image?

In this episode, we explore the rise of reputation management inside religious institutions, starting with The Church of Jesus Christ of Latter-day Saints and its growing ecosystem of influencers, media strategy, and image control. From the “second Mormon moment” on social media to The Secret Lives of Mormon Wives, we ask what it means when faith communities adopt the tools of PR and branding. Along the way, we look at how reputation management can shape not just perception, but truth, connecting it to broader questions of power, storytelling, and what gets protected (or buried) in the name of a larger mission, including the complicated legacy of figures like Cesar Chavez. When reputation matters most, who pays the price?

Things we mentioned in this episode:

New Seeds of Contemplation by Thomas Merton

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