Podcast
Off The Brief with Jaden Haynes
Hosted by Jaden Haynes · ENGLISH
A study in brand, design, and culture. Because the best thinking has always come Off The Brief.
36episodes
Episodes
Newest firstAll episodes
#35 - The Dream Job Scam
Jan 500:31:29Tap to summarizeIn this episode, Jaden explores the complexities surrounding the concept of the 'dream job' and the evolving perceptions of passion and work in today's society.What is the anti-ambition movement? What does passion really mean? How is the working landscape changing?Expect to learn the harsh realities creatives face, how young people’s work values have shifted over time, how creatives can better value their work and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com
Transcribe →#34 - Lazy Luxury: Why Fakes Are Winning, the AI Design Trap & the Return of Brand Virtue
Jan 300:21:47Tap to summarizeIn this episode, we dissect the "Lazy Era" of modern fashion and why consumers are ditching high-end labels for factory-direct "dupes." We explore the shift from selling aesthetics to selling virtues, using the evolution of Corteiz as a blueprint for brand survival in the age of AI.Why has "Made in China" shifted from a sign of poor quality to a direct threat to luxury houses? How did Corteiz pivot from niche "anti-establishment" to a universal message of self-discipline? Why is the sports industry uniquely "immune" to the fake market? Where is the breaking point for loyal fans?Expect to learn why the "Fair Exchange" in fashion is broken, the mathematical formula for AI in design, why sports clubs are "taking the piss" with templated designs, the psychology of the "Alcatraz" brand ethos, the first steps to justifying a high-price point through transparency, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 The Rise of Lazy Luxury06:08 The Soul of a Brand09:58 AI's Impact on Fashion12:05 The Unique Nature of Sports Branding17:05 Redefining Value in Fashion
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#33 - How To Make 2026 The Best Year Yet
Jan 100:25:27Tap to summarizeIn this episode, Jaden discusses his plans for 2026, focusing on setting meaningful goals and intentions.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 Welcome to 2026: Setting Intentions02:52 The Misogi: Defining Your Year06:12 Creating More Than You Consume08:48 Training and Fitness Goals for 202612:10 Vision Board: Structuring Your Aspirations15:01 Nourishing Relationships and Finances18:00 Home, Health, and Spirituality Goals24:02 Conclusion: Making 2026 Your Best Year Yet
Transcribe →#32 - The Most Important Skills to Understand in the Next Decade
Dec 2900:13:59Tap to summarizeThis episode looks at the future of work and life in the age of AI and beyond.Is AI a tool for your vision, or a replacement for your soul? What can we learn from Tony Robbins about the future of human connection? How do you pitch humanity and authenticity to clients who just want the cheapest option?Expect to learn a framework on how to be exceptional in the age of AI, the neuroscience of cognitive debt, the difference between the "IKEA" and "Carpenter" design economies, why James from ShxtsNGigs is a warning sign for all of us, and much, much more....-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 Navigating the Future: Skills for the Next Decade02:39 The Impact of Technology on Creativity05:34 The Role of AI in Communication and Expertise08:09 Upskilling in a Rapidly Changing World10:59 Balancing AI and Human Creativity
Transcribe →#31 - How to Design a Playlist
Dec 2700:08:35Tap to summarizeIn this episode, Jaden discusses the art of designing playlists intentionally, particularly for various occasions and moods.Is there a structured approach to creating playlists? Is it possible to have a library of playlists to fit every moment and experience? Expect to learn how Jaden uses nine specific playlist folders for every mood, how he organises playlists effectively, how music connects us to memories, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 Introduction to Intentional Playlist Design02:47 The Nine Playlist Folders Explained05:23 Creating Playlists for Specific Moments08:07 Conclusion and Listener Engagement
Transcribe →#30 - Christmas Episode! Year in Review
Dec 2500:25:08Tap to summarizeMerry Christmas! In this episode, Jaden reflects on his podcasting journey, the lessons learned throughout the year, and the importance of community engagement. Expect to learn about lessons as a content creator, the challenges faced, the significance of intentional living, some of the best ways to plan for the future, the importance of setting goals, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 Christmas Reflections and Podcast Journey02:43 Content Creation Insights and Growth05:17 Engagement and Community Building08:18 Personal Growth and Life Changes10:43 Future Plans and Intentional Living13:45 Productivity Strategies and Goal Setting16:05 Looking Ahead to 2026
Transcribe →#29 - Graphic Design in 2026: is it dead?
Dec 2200:18:04Tap to summarizeThis episode addresses the inevitable question looming over the creative industries: Is graphic design dead in 2026? Jaden argues that the death of creativity is a myth, but AI is ruthlessly exposing a dangerous vulnerability: the outsourcing of original thought. In this episode, we explore the intentional design of a creative process that uses technology to supercharge ideas, not replace them. We also tackle why clients who try to replace designers with AI tools ultimately fail, producing nothing but "slop."What is the crucial distinction between the analogue "Ideation" phase and the digital "Execution" phase? How can creative professionals leverage AI as a research executive or a mock-up student while retaining their critical director role? Why will expertise always defeat quick-fix AI tools when clients try to shortcut the design process?Expect to learn the two core components of any creative work, the profound lesson of Austin Kleon’s analogue desk, the simple golden rule of delegation learned from a pub manager, how to avoid creating "AI Slop" in your final designs, the specific use cases for AI in high-speed research and concept mock-ups, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 Introduction to Graphic Design in 202601:47 The Role of AI in Creativity05:39 Human-Centric Ideation vs. AI Execution09:03 Outsourcing Thinking to AI: A Societal Concern12:24 Expertise Over Access: The Future of Design16:15 Conclusion: Embracing AI as a Tool
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#28 – How to Understand Your Prospects Better Than They Understand Themselves
Dec 2000:20:06Tap to summarizeIn this episode, we break down how to stop charging for your time and start charging for the value you deliver by applying Alex Hormozi’s Value Equation to the creative process. We analyze a real-world discovery call with a London-based community brand to show you how to uncover a client’s "Dream Outcome" and design for their future success, not just their current needs.How can I use the "Value Equation" to justify higher fees as a creative freelancer? What specific questions should I ask during a discovery call to understand a client better than they understand themselves? How do I translate abstract client goals (like "community" or "partnerships") into concrete visual strategies?Expect to learn The Value Equation, The Anti-Identity: Why finding out what a client hates (e.g., corporate minimalism) is crucial for success, The Discovery Script: The exact questions you need to ask to move from "order taker" to strategic partner, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 Understanding the Value Equation02:57 Transforming Deliverables into Value05:51 The Importance of Discovery Calls09:06 Defining the Dream Outcome11:54 Designing for the Future14:59 The Role of Client Understanding18:00 Closing Thoughts and Future Directions
Transcribe →#27 – How I Charge More Without Losing Clients: Trading Time for Outcomes, the Value Equation & the Myth of the Starving Creative
Dec 1800:19:14Tap to summarizeThis week on By Design, we tackle the outdated economics of the creative industry by applying the high-leverage principles of entrepreneurial titans. Designer-creatives are problem-solvers who deserve to be compensated for the value they create, not the hours they clock.Why does charging by the hour actually punish me for being fast and skilled? How can I use a simple formula to justify a significant increase in my project pricing? What is the difference between a "nice to have" and a high-leverage "Dream Outcome" in a client brief?Expect to learn about The Hormozi Value Equation, why higher prices inherently increase perceived quality, the importance of outcome-based pricing, how to structure a Value Assessment interview, and much, much more...-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 The Myth of the Starving Creative03:07 Rethinking Compensation for Creatives06:01 The Value Equation: Charging for Impact09:01 Understanding the Dream Outcome12:00 Price Perception and Client Relationships14:56 Delivering Value Over Ego
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#26 - Q+A Episode: Valuing Creative Work, Overcoming Imposter Syndrome & Leveraging Non-Design Backgrounds
Dec 1500:35:40Tap to summarizeJaden addresses various questions related to the design industry, including the pros and cons of working in-house versus at an agency, how to build a winning portfolio, and the challenges of imposter syndrome. He emphasises the importance of understanding client needs, leveraging non-design backgrounds, and navigating multiple interests in design. Additionally, Jaden discusses pricing strategies for freelancers and shares his thoughts on current design trends.Is it better to work in-house or for an agency? How do I create a portfolio with no clients? How do I overcome imposter syndrome?Expect to learn how to use the value equation to charge more, how I incorporate learnings from studying maths, spanish, and history into my design, my favourite and least favourite design trends, and much, much more.-Get access to every episode for free on Spotify and Apple Podcasts.Subscribe to my newsletter: https://jadenhaynes.substack.com/-Get in touch in the comments or head to...Instagram: https://www.instagram.com/jadenlmhaynesYouTube: https://www.youtube.com/@jadenlmhaynesEmail: get@jadenhaynes.com-Chapters00:00 Introduction and Q&A Overview00:58 Working In-House vs. Agency: Pros and Cons06:58 Building a Winning Portfolio17:51 Understanding and Embracing Imposter Syndrome21:43 Leveraging Non-Design Backgrounds26:33 Navigating Multiple Interests in Design30:08 Pricing Strategies for Freelancers33:08 Design Trends: Likes and Dislikes
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