Podcast
On Strategy Showcase
Hosted by Fergus O’Carroll · EN
Where marketers share the strategy stories behind amazing campaigns.
302episodes
Episodes
Newest firstAll episodes
Neutrogena's new angle on skincare: nostalgia
Sep 100:36:09Summary readyIf you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex Booker and Leah Gritton Smolensky of BBDO, NY.
SummaryThe story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
Aug 2400:46:10Summary ready"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?
SummaryOn the Spot: Travel & Telco (the two Ts of summer)
Aug 1700:53:48Summary readyPlanners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.
SummaryYerba Madre’s Rebrand with CMO Emily Kortlang
Aug 11, 202500:34:15Summary readyThe beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.
SummaryInside the judge's room for Favor Delivery's Gold Effie
Aug 3, 202500:39:09Summary readyEmily Portnoy, CSO at BBDO, NY, takes us inside this year's Effie judge's room to hear why Favor Delivery won Gold. We then hear from Favor's Chris Rogge and Preacher's Seher Sikandar for the story behind the winning campaign: "How Texas Orders In." You can see all the creative work on our website.
SummaryThe Story Behind Telstra's Marketing Transformation
Jul 27, 202500:51:09Summary readyA 2025 Cannes Lions winner, Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it. A must listen episode.
SummaryThe story behind Turo, the Airbnb of cars
Jul 20, 202500:24:06Summary readyAfter a rebrand and close to $1 billion in 2024 revenue, Turo is about to move into the early majority market. We talk with Global Head of Brand Strategy, Matt Kerbel. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com.
SummaryOn the Spot: Corona & Uber Eats
Jul 13, 202500:45:32Summary readyPlanners talk about brands they've never worked on. Joining our panel of misfits this month are Julian Morgan, Head of Strategy at Rethink and Rachel Pool, Head of Strategy at Ogilvy, NYC. We talk Uber Eats and Corona. Thanks to Tracksuit and System1 for supporting this series.
SummaryThe story behind Uber Eats' "Football is for Food"
Jul 7, 202500:38:16Summary readyGeorgie Jeffreys of Uber and Kelsey Hodgkin of Special Group, LA join me to share the story behind the amazing "Football is for Food" campaign, featuring Matthew McConaughey and so many others. A brilliant episode.
SummaryHow Josh Wines turned reluctance into social Effie Gold
Jun 27, 202500:43:47Summary readyHow an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thanks to The Effies and Tracksuit for making this episode possible.
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