Podcast
On Strategy Showcase
Hosted by Fergus O’Carroll · EN
Where marketers share the strategy stories behind amazing campaigns.
302episodes
Episodes
Newest firstAll episodes
Live with winners at the Effie awards in NYC
Jun 20, 202500:47:07Summary readyAs the Official Podcast Partner of the Effies, we recorded nine short interviews with agencies and clients on awards night, before they even knew which Effie they'd won. We talk with Verizon/Ogilvy, McDonald's/W+K, Molson Coors/DDB, Chili's/Mischief, Favor/Preacher, Dramamine/FCB, Leo Burnett/Blood Appetit, VW/Johannes Leonardo. Congrats to all for their wins.
SummaryOn the Spot - Tesla & Poppi. Planners talk about brands they've never worked on.
Jun 12, 202500:47:37Summary readyGuest panelists Ali Chastain, GSD at The Martin Agency and Matt Maynard, Head of Brand at Asana, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.
SummaryHow Life360 is hilariously taking a bite out of Apple
Jun 8, 202500:45:12Summary readyLife360 is a family safety and location sharing app with 80 million active monthly users. Their latest work from ALTO, NY focuses on "Improving Everyday Family Life," with hilarious work that's winning in a space where Apple can't play as deeply.
SummaryCanva's campaign is driving its expansion into B2B
Jun 1, 202500:31:08Summary readyIn its ongoing quest to get its user friendly design tool into the hands of everyday presenters, Canva is pushing into enterprise applications. It's new campaign has fun with the idea of converting the last office hold-out. This episode is brought to you by Tracksuit, the affordable brand tracking solution fo modern-day brands.
SummaryLive from Auckland: Lessons in Punching Above Your Weight
May 27, 202501:03:46Summary readyRecorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream. Thanks to the Effies, Tracksuit and WARC for supporting our live tour. And to Colenso BBDO for hosting us.
SummaryLive from Sydney: Breaking the Laws of Average
May 25, 202501:07:45Summary readyWhen 20% of your population are descendants of convicts, rules will be broken. Some of the smartest creative and strategic minds in Australia join me live from Sydney to share how they are playing it perfectly unsafe. Thanks to Tracksuit, The Effies and WARC for supporting our Live Tour series. And to Ogilvy for hosting us.
SummaryOn the Spot: Starbucks and JCPenney. Planners talking about brands they've never worked on
May 18, 202500:53:09Summary readyThis month, Starbucks and JCPenney. Guest panelists Mary Bakarich, Group Strategy Director at Johannes Leonardo and Christopher Owens, Head of Strategy at TRG join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.
SummaryCoors Light. From state of the beer to state of mind
May 11, 202500:32:47Summary readyFrom "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning, resulting in new, unexpected and wonderfully entertaining work. We're joined by Marcelo Pascoa, VP Marketing at Coors and Nimisha Jain, EVP, Strategy at Mischief. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show.
SummarySkittles. An Effie Best-of-the-Best Winner in 2024
May 4, 202500:51:41Summary ready"Apologize the Rainbow" was not a reactive, crisis-communications campaign. It was a strategic decision to positively highlight the negative passion of fans and convert it into positive energy for the brand. Mars/Wrigley Chief Brand Officer, Rankin Carroll and DDB Chicago's CCO, Colin Selikow, share the backstory to this Best-of-the-Best Effie Global Grand Prix winner. See the creative work on our website at onstrategyshowcase.com.
SummaryLife after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Apr 27, 202500:56:02Summary readyOur third episode on how planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K) share why they left and the lessons learned along the way.
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