Podcast
On Strategy Showcase
Hosted by Fergus O’Carroll · EN
Where marketers share the strategy stories behind amazing campaigns.
303episodes
Episodes
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Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Apr 27, 202500:56:02Summary readyOur third episode on how planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K) share why they left and the lessons learned along the way.
SummaryOn the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on
Apr 18, 202500:49:34Summary readyThis month Progressive and Chick fil-A. Our guest panelists Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.
SummaryDebuting the U.S. version of The Long & the Short of it
Apr 12, 202500:33:42Summary ready"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.
SummaryThe Entertainer's campaign focuses on our kids charming obsessions
Apr 5, 202500:41:50Summary readyWith the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.
SummaryEp#2 Life After Agency Life
Mar 30, 202501:02:54Summary readyOur second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.
SummaryOn the Spot: Vrbo & Duluth Trading Co. Planners talking about brands they’ve never worked on
Mar 23, 202500:54:48Summary readyVrbo and Duluth Trading Company. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.
SummaryThe story behind Kellogg's brand refresh
Mar 16, 202500:49:22Summary readyDoubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.
SummaryLive from Toronto: Rise of the Independents
Mar 9, 202501:06:40Summary readyRecorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.
SummaryThis B2B campaign is a masterclass in proving the effectiveness of a message
Mar 3, 202500:38:19Summary readyA Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.
SummaryHumor is Duluth's superpower in building a billion dollar brand
Feb 22, 202500:37:10Summary readyDuluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.
Summary