What separates companies that consistently grow from those that simply launch products?

In this episode, Caitlin Mayer, Senior Director of U.S. Marketing for Medtronic's Acute Care & Monitoring business, shares the go-to-market principles that have helped her team build stronger customer partnerships, align cross-functional teams, and accelerate growth through portfolio-based marketing.

Drawing on real-world experience leading commercialization strategies in one of healthcare's fastest-growing care settings, Caitlin explains why today's customers expect more than products. They expect solutions that improve workflows, deliver economic

value, and solve meaningful operational challenges. She also shares the planning process her team uses to unite marketing, sales, clinical, and product teams around a

single business objective, creating the alignment needed to execute consistently and drive measurable results.

What you'll learn:

1. Why portfolio selling creates stronger customer partnerships than product-centric selling.

2. How customer insights should shape positioning, segmentation, and go-to-market strategy.

3. How cross-functional alignment creates better execution and measurable business results.

4. A practical framework for moving from product launches to sustainable revenue growth.

About Caitlin Mayer:

Caitlin Mayer is the Senior Director of U.S. Marketing for Medtronic's Acute Care & Monitoring business. With more than 15 years of experience in healthcare marketing, she

specializes in customer-centered go-to-market strategy, cross-functional alignment, and building commercial programs that drive measurable growth.

Resources:

• Connect with Caitlin Mayer on LinkedIn

• Follow Medtronic on LinkedIn

• Explore the Medtronic website