
Hosted by Steve Benson · EN

Tom Stanfill is the author of UnReceptive: A Better Way to Sell, Lead, & Influence and is CEO and co-founder of ASLAN Training, a global sales enablement company appearing for nine consecutive years in the Selling Power Top 20. In this episode, Tom talks about what sellers can do to help eliminate buyer resistance and cultivate receptivity. Here are some of the topics covered in this episode: People are rejecting a sales call not a solution What it means to “drop the rope” and take the viewpoint of the buyer Elevating your position by becoming an expert in your buyers’ space What happens when you make your customers the hero of the story More From the Guest Linkedin: https://www.linkedin.com/in/tomstanfill/ Tom’s sales training - https://www.aslantraining.com Buy Tom’s book - https://www.unreceptivebook.com Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Kyle is a Senior Inbound Sales Professor at Hubspot. Kyle produces educational content for HubSpot Academy, which is the worldwide leader in inbound marketing and sales education, transforming the way people and companies grow through online courses, projects, certifications, and software training. In this episode, Kyle talks about the main benefits and risks of the use of technology in sales, and how we can use tools to accelerate our business growth and sales. Here are some of the topics covered in this episode: The most important tools and automation processes that we can use to benefit sales teams Which CRMs are the best fit for a sales team and what advantages and disadvantages they have Why sales technology is a key aspect of business success and how can we use it in our favor The first step for salespeople that are looking to find the right sales technology More From the Guest Linkedin: https://www.linkedin.com/in/kyleanthonyjepson/ Twitter: https://twitter.com/kyle_jepson Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books: Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson. In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business. Here are some of the topics covered in this episode: The importance of storytelling in business, and how to learn from art and brands like Pixar The difference between online and in-person storytelling Why the ABT foundational narrative framework is key to improving sales How to apply a natural style of storytelling to be a better salesperson More From the Guest Linkedin: https://www.linkedin.com/in/parkhowell/ Website: https://Businessofstory.com Badger Sales University - Check out Park’s Course - https://salesuniversity.badgermapping.com/p/park-howell-the-abts-of-selling Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

David is a sales expert, professional keynote speaker, podcast host, and bestselling author. Using his over 20 years of experience, he combines nuanced strategy and real-world tactics to guide sales professionals as they navigate and leverage the evolving landscape of sales. David has two new editions out of his books, Networking in the 21st Century & Networking in the 21st Century on LinkedIn, which we will be discussing today. In this episode, David talks about the foundational components of a thriving network. Here are some of the topics covered in this episode: Why so many sales professionals struggle with networking What interpersonal skills salespeople can develop to network better Some ways salespeople can connect with people they never physically met How to create a strategic plan for networking that allows you to sell more More From the Guest LinkedIn: https://www.linkedin.com/in/iamdfish David’s Website: https://davidjpfisher.com/ Listen to more episodes of the Outside Sales Talk here and watch the video here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Dr. Stephen Timme is the President and Founder of FinListics Solutions. Previously, Stephen was a professor of finance, adjunct professor, and consultant for numerous Fortune 500 companies. Melody Astley is FinListics’ Chief Revenue Officer and is responsible for strategic business growth, sales, and marketing. Stephen and Melody are also co-authors of the book, Insight-Led Selling. In this episode, Stephen and Melody talk about the key concepts of insight-led selling that field salespeople can use to skyrocket their numbers. Here are some of the topics covered in this episode: The origin of Insight-Led Selling and how it relates to the buyer’s journey What are “executive insights” and how can we use them to improve our pitch What does it mean to “communicate with impact” and how can salespeople approach this as a team What can sales reps do to discover how their buyers think More From the Guest LinkedIn: https://www.linkedin.com/company/finlistics-solutions/ Twitter: https://twitter.com/finlistics Website: https://www.finlistics.com/ Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

John led sales in large IT providers for 39 years. Since 2004, John has worked with B2B selling organizations to transform the way they sell. John is passionate about enhancing professionalism in sales and this led him to found Sales Leader Forums and Sales Masterminds APAC. He’s also co-authored a sales novel, The Wentworth Prospect, which focuses on young salespeople from startup software companies attempting to sell to large corporations. In this episode, John talks about the challenges small businesses face when selling to large organizations. Here are some of the topics covered in this episode: How larger organizations identify a need and eventually buy The best strategy for outside salespeople to get past potential gatekeepers Tips for getting past or working with a gatekeeper How salespeople can lower their client’s perceived risk when selling higher priced items More From the Guest LinkedIn: https://www.linkedin.com/in/smibert/?originalSubdomain=au Book: https://www.amazon.com/Wentworth-Prospect-novel-guide-success/dp/1922628522/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= Listen to more episodes of the Outside Sales Talk here and watch the video here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Kris is the CEO of Sendoso, a Sending Platform for corporate gifting that’s been growing rapidly over the last few years. He is a California native with around 10 years of sales experience. As a former salesperson, he really understands how to interact with clients and what really makes the sale. In this episode, Kris talks about his experience as an AE and how AEs can create the ultimate sending strategy. Here are some of the topics covered in this episode: The number one thing that differentiates a good salesperson from a great salesperson Why giving gifts to your customer keeps them happy How corporate sending and gifting has changed over the past few years Things that salespeople should avoid while creating a sending strategy More From the Guest LinkedIn: https://www.linkedin.com/in/rudeegraap/ Website: www.sendoso.com Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Jason is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. He’s also an award-winning author and has won 5 international Stevie Awards for his training programs. In this episode, Jason talks about some of the topics from his recent book: The Mindset of a Sales Warrior. Here are some of the topics covered in this episode: What the mindset of a sales warrior is How great sales training can work to change behavior The four limiting beliefs that hold salespeople back The #1 key to differentiate yourself from competitors More From the Guest LinkedIn: https://www.linkedin.com/in/jasonforrest/ Website: www.fpg.com The Mindset of a Sales Warrior (Paperback): https://www.amazon.com/Mindset-Sales-Warrior-Jason-Forrest/dp/1646691423 The Mindset of a Sales Warrior (Audiobook): https://www.amazon.com/Mindset-Sales-Warrior/dp/B082HJLK3J/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Melinda Emerson, also known as the SmallBizLady, is a sales expert who has dedicated her career to end small business failure. Using her 20 years of experience as an entrepreneur, She has taken all that she’s learned to educate people on all things small business. Melinda is also a bestselling author and runs a consulting firm. In this episode, Melinda talks about the essence of understanding your customers and tailoring your solutions to their needs to create win-win solutions. Here are the topics covered in this episode: How salespeople should protect their relationship with customers Focus on existing customers because they’re going to keep your retention rate high Sales and marketing should work together in order to build a strong customer base Work to learn and understand your customer's challenges and roadmap More From the Guest SmallBizLady on social media LinkedIn: https://www.linkedin.com/in/melindaemerson/ Book: https://succeedasyourownboss.com/products/ Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/

Darren is the founder and managing director of GROUP SIXTY, an executive training and coaching company. Additionally, Darren has a popular book and podcast both titled “The Savage Leader.” In this episode, Darren talks about how you stay vulnerable and authentic with customers while being professional. Here are some of the topics covered in this episode: How core values come into play when dealing with authenticity in sales The value customers see in an authentic salesperson How a salesperson can use their authenticity to connect deeply with customers The most common mistake salespeople make when they try to connect to their customers More From the Guest LinkedIn: https://www.linkedin.com/in/darrenreinke Book: The Savage Leader - https://www.amazon.com/Savage-Leader-Principles-Become-Better/dp/1736117904 Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/ If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps’ newsletters now! https://www.badgermapping.com/newsletters/