Why Traditional Healthcare Falls Short—and How The Lanby Is Fixing It

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Chloe Harrouche - The Lanby - Health Concierge

In this episode of Over 40 Fitness Hacks, Brad Williams sits down with Chloe Harrouche, founder of The Lanby, a modern, patient-led concierge healthcare practice redefining what proactive, preventive medicine can look like.

Chloe shares her deeply personal journey into healthcare innovation, beginning with her background in bioengineering and healthcare consulting, and shaped profoundly by her experience being diagnosed with breast cancer at just 23 years old. Despite receiving standard-of-care treatment, Chloe was left with little guidance on how to truly optimize her long-term health. That gap—between traditional medicine and personalized, proactive wellness—became the catalyst for founding The Lanby.

Throughout the conversation, Brad and Chloe unpack the shortcomings of conventional healthcare and even traditional concierge and Direct Primary Care (DPC) models. Chloe explains how The Lanby goes beyond access to care by offering trusted guidance, ongoing accountability, and true personalization, integrating functional medicine, nutrition, longevity science, and wellness into primary care.

Listeners learn how The Lanby’s team-based model works, combining physicians trained in prevention and functional medicine, registered dietitians, and dedicated member advocates who coordinate care and ensure patients feel heard and supported. Chloe details how The Lanby emphasizes proactive monitoring, including extensive baseline lab testing (100+ biomarkers), quarterly progress check-ins, and optional advanced diagnostics like genetics, gut microbiome testing, and biological age assessments—without pushing unnecessary add-ons.

Brad relates the model to his own experience navigating cash-based healthcare, DPC, and self-directed biohacking, highlighting how overwhelming it can be to interpret data without expert guidance. Chloe explains how The Lanby helps turn complex health data into clear, actionable insights, reducing confusion and burnout for motivated, health-conscious individuals—especially those over 40.

The episode also explores how The Lanby works alongside insurance (favoring PPO, EPO, or alternative cost-sharing plans), why HMOs are challenging, and how the model supports both day-to-day health optimization and coordination during acute issues.

Finally, Chloe shares what’s ahead for The Lanby, including:

A nationwide metabolic health program using continuous glucose monitors
“Just the Labs” and “Just the Genes” standalone offerings for non-members
Plans to expand into pediatric care with a holistic, family-centered approach

Chloe also highlights The Lanby’s educational ecosystem—community talks, wellness presentations, newsletters, and her podcast Get Well Better—designed to empower patients with knowledge while providing expert context.

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