“The worst part of holding the memories is not the pain. It's the loneliness of it. Memories need to be shared.”

― Lois Lowry, The Giver

Bawo Ijirigho is the founder and creative force behind Ilé Olomu, a fragrance house rooted in West African heritage and storytelling. A great-grand nephew of 19th-century Nigerian agricultural pioneer Nana Olomu, Bawo draws on his family's legacy and a modern artistic vision to bring the spirit of Nigeria into fine perfumery, co-developing each fragrance in Zürich alongside master perfumer Andreas Wilhelm.

In this episode, Bawo takes us through his unexpected path from music into perfumery, and the meaning behind the name Ilé Olomu — Ilé means "house" in Yoruba, a deliberate departure from the French "Maison" tradition. We talk about how the Nigerian diaspora and indigenous flora, from the yellow trumpet to native lilies, shape his creative process, and the story behind Verdant, a fragrance built on memory, plantain and home, as well as the winner of the People Choice for the Gold Pear awards in 2026.

Food and celebration run through the conversation too, with plantain, ginger and even a nod to Milo finding their way into his fragrance concepts. We also pair this episode with Lois Lowry's The Giver, exploring how storytelling and memory intertwine in both literature and scent, before Bawo shares his ambitions to take Ilé Olomu global and build lasting cultural connection.

Ilé Olomu fragrances mentioned:

Milora

Verdant

Atalẹ Gold

Books discussed:

The Giver - Lois Lowry

Find Ilé Olomu at:

Instagram:

@ileolomu

Website:

ileolomu.com

Theme music for the show was created by Raul Sanchez I Jorge. Check out his solo work on Wild Animal Records

Australian listeners — the Geelong Fragrance Fair is on from 11–13 September 2026, and tickets are on sale now. It's a great opportunity for the Australian fragrance community to get together — come and see me pair books with Lore Perfumery live on the Saturday!

Tickets & info: geelongfragrancefair.com.au

Hosted on Acast. See acast.com/privacy for more information.