“Remember. This is your story, no matter what history will claim or what songs people sing. And it’s no one’s place to stop you from telling it.”

― Lucy Holland, Sistersong

In this episode we explore the space where books and fragrance meet, guided by writer and sensory storyteller Rowan Ambrose. Rowan’s life is shaped by vivid experiences—sailing tall ships, gardening, travelling widely, and savouring the simple pleasures of perfume, fine tea, chocolate, and good coffee. These influences infuse her writing with texture and atmosphere.

Rowan now helps businesses find their voice through clear, evocative copy—whether it’s web pages, newsletters, product descriptions, or her speciality: sensory and perfume writing. She brings brands to life with words so her clients don’t have to wrestle with them. She also helps people to find their way to their perfect garden, no matter the size, skill or time availble to tend to it.

In our conversation, we discuss low‑maintenance gardening, seasonal connection, and the themes of land and identity in Lucy Holland’s Sister Song. And of course, we pair the novel with a fragrance that captures its earthy, mythic spirit.

Fragrances mentioned:

Firewater - Jorum Studio

Cuir Pampas - Frassai

Fille en Anguille ("Girl in (Pine) Needles" - I got that wrong) - Serge Lutens

Silphium - Stora Skuggan

Feuille - Miskeo

Been Trying to Meet You - Nosu

Forbidden Bloom - Mabelle O’Rama

Phoenix Flame - Mabelle O’Rama

Undergrowth - Rook

Sain No More - Nosu

Personne - Iconofly