After working directly with more than 900 business owners through the Pelvic PT Rising mentorship programs and Kickstart, we’ve had a front-row seat to what actually leads to success in private practice.

We’ve seen thriving practices in 45 states and 5 different countries, including places with universal healthcare. The pelvic health field is growing rapidly, and there has never been more opportunity.

In this episode, we break down the nine biggest patterns of success we’ve seen from clinicians who start and grow successful practices.

The 9 Secrets of Success

1️⃣ External factors matter less than you think.
We’ve seen successful practices in all types of communities and markets.

2️⃣ There is no single path to success.
Different owners succeed with very different strategies.

3️⃣ Define what success means to you.
Time, impact, freedom, and income can all be valid measures of success.

4️⃣ Authenticity wins.
Build a practice that reflects who you are and how you want to work.

5️⃣ Boundaries are essential.
Without them, people-pleasing can quickly lead to burnout.

6️⃣ Strong systems beat relying on great employees.

7️⃣ You’ll mess up the first pancake.
Mistakes are part of learning to run a business.

8️⃣ Fun matters.
Consistency is much easier when you enjoy the process.

9️⃣ Success = clear direction × effort.

Business Accelerator Program

If you're looking to hire, make sure you have the foundations in place. Whether you are thinking about hiring in the future or already have a team, we'd love to work with you in the Business Accelerator Program - now accepting applications for June 2026!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 900+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!