Podcast
Pelvic PT Rising
Hosted by Nicole Cozean, PT, DPT, WCS & Jesse Cozean · EN
Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!
56episodes
Episodes
Newest firstAll episodes
Is an Online Business Really the Future?
3d ago00:37:02Tap to summarize"Everyone" seems to be saying the future is online. Create a course. Sell a membership. Telehealth in your pajamas. Stop trading your time for money. Retire on a beach.As owners of both a thriving brick-and-mortar practice and a successful online business, we wanted to share a reality check.In this episode, we discuss:✅ Why most pelvic PTs are looking at online business for the wrong reasons✅ Why building an online business is often harder than building a local practice ✅ The biggest mistakes we see clinicians make before they ever get started ✅ Why content creation is a full-time job—not passive income ✅ How AI is changing the future of online education ✅ Why we still believe the greatest opportunity is delivering exceptional in-person careOne of our biggest takeaways:Don't chase what looks exciting online. Build the business you're actually passionate about.Business AcceleratorIf your goal is to build a thriving pelvic rehab business, we'd encourage you to double down on what you already know how to do: provide exceptional patient care.The Business Accelerator helps you build the marketing, systems, pricing, and confidence to grow a profitable brick-and-mortar practice—without chasing every new trend.Learn more about future cohorts:👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 1,000+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →Endometriosis Is a Team Sport: An Interview with Excision Specialist Dr. Stuparich
6d ago01:01:36Tap to summarizeEndometriosis care is about so much more than surgery.In this episode, Nicole sits down with endometriosis excision surgeon Dr. Mallory Stuparich for a wide-ranging conversation on what it really takes to care for patients living with endometriosis.We discuss: The role of pelvic PT before and after surgery Setting realistic expectations for recovery Central sensitization and persistent pain Imaging, inflammation, and recurrence Why multidisciplinary care leads to better outcomes But one message stood above everything else:Our first job is to rebuild trust.Many patients with endometriosis have spent years feeling dismissed, misunderstood, or told their symptoms were normal. Before we can guide them toward healing, we have to help them feel seen, heard, and believed.Whether you're part of the surgical team or the rehabilitation team, that trust is where recovery begins. About Dr. Mallory StuparichDr. Mallory Stuparich is a fellowship-trained gynecologic surgeon specializing in advanced endometriosis excision surgery, adenomyosis, and complex pelvic pain. She is passionate about collaborative care and helping patients navigate every stage of their treatment journey with compassion, education, and evidence-based care.Downtraining MasterclassHelping patients with persistent pelvic pain requires more than great hands-on skills.Our Downtraining Masterclass provides practical frameworks for treating high-tension, pain-dominant patients with more confidence.👉 www.pelvicptrising.com/downtrainingAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 1,000+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →Building a Business That Stands for Something: An Interview with Joy Noble
1w ago00:42:44Tap to summarizeWhat if the biggest key to business success isn't strategy... but confidence?In this episode, we bring on Joy Noble, founder of Pelvic Pride, to talk about building a business with purpose, creating an incredible team culture, and having the courage to do things differently.A coach in our Rising Mentorship Program, Joy shares the journey from opening her practice just before the pandemic to growing into two locations, expanding her team, and creating one of the most recognizable brands in pelvic health.We discuss:✅ Why community is one of the greatest competitive advantages you can have ✅ The courage it took to rebrand to Pelvic Pride ✅ Building a practice around your values instead of trying to please everyone ✅ Growing from an anxious decision-maker into a confident leader ✅ The importance of mentorship, team culture, and saying "no" ✅ Joy's newest project supporting the mental health of pelvic therapistsOne of our favorite takeaways:Confidence isn't something you're born with. It's something you build by doing hard things.About Joy NobleJoy Noble is the founder of Pelvic Pride, a pelvic health practice dedicated to creating an inclusive, affirming environment where every patient feels seen, heard, and cared for. In addition to leading a rapidly growing multi-clinician practice, Joy is passionate about supporting the wellbeing of pelvic health providers through her newest initiative, The Reset Room.🌐 www.pelvicpride.com📸 Instagram: @pelvicprideBusiness AcceleratorIf you're building a pelvic rehab practice and want support from a community of business owners who understand exactly what you're going through, we'd love to have you join us in a future Accelerator cohort.Learn more at:👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →Scaling Your Practice: An Interview with Hannah Strom
2w ago00:40:00Tap to summarizeWhat does it really take to grow from a single treatment room into a thriving multi-location practice?In this episode, we sit down with Hannah Strom, founder of Awake Pelvic Health, to talk about the mindset, leadership, and intentional decisions that fueled her incredible growth.Hannah shares how she started in a tiny room at the back of a yoga studio and, just five years later, has built a practice with ten clinicians. But this conversation isn't just about growth—it's about becoming the leader your business needs.We discuss: ✅ Why every stage of growth feels uncomfortable ✅ Building a culture centered on mentorship and curiosity ✅ The transition from clinician to business owner ✅ Balancing high standards with giving your team room to grow ✅ Why workshops have been a cornerstone of her marketing strategy ✅ Creating a business that supports your life—not just your scheduleOne of our favorite takeaways:Your business only grows as much as you're willing to grow.About Hannah StromHannah Strom is the founder of Awake Pelvic Health, a pelvic health practice with three locations built around whole-body care, mentorship, and clinical excellence.Learn more at www.awakepelvichealth.comFollow Hannah on Instagram: @awakepelvichealthBusiness AcceleratorIf you're looking to grow your practice with more confidence, better systems, and support from a community of like-minded pelvic rehab business owners, we'd love to have you in a future Business Accelerator cohort.Learn more at:👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →Grace, Boundaries & Burnout - Real Story of Leaving a Job
3w ago00:33:36Tap to summarizeLeaving a job is one of the trickiest moments in your career.Whether you're the employee or the employer, emotions run high, plans change quickly, and patients are caught in the middle.In this episode, we discuss a question that came up in the Pelvic PT Huddle and use it to explore what it really means to leave a position professionally and gracefully.We cover:✅ Why giving notice is so emotionally complex for both sides✅ The difference between a poor business decision and an unethical one✅ Why it's not your job to create the transition plan✅ How to advocate for your patients without taking on responsibility that isn't yours✅ Why pelvic rehab is incredibly important... but it isn't life-or-death careOne of our biggest takeaways:You can care deeply about your patients without carrying the weight of the entire system on your shoulders.About Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →How Your Money Mindset Issues Are Holding You Back
3w ago00:34:31Tap to summarizeYou have money mindset issues.We do too. Every business owner does.The question isn't whether you have them...It's how much they're quietly holding your business back.In this episode, we unpack how money mindset shows up in pricing, hiring, investing, patient care, and even the recommendations you make in the treatment room.We discuss: Why money mindset affects far more than your finances The subtle ways it shows up in your business every day How it impacts pricing, confidence, and patient care Why awareness alone isn't enough The ABCs of changing your money mindset: Awareness, Behavior, and Coaching & Community One of the biggest takeaways:Your money mindset doesn't just affect your income. It affects your decisions.And better decisions build better businesses. Business Accelerator Program🚨 Today is the FINAL DAY to join Accelerator Cohort #7.Honestly, this episode is a preview of the work we do inside the Accelerator.Money mindset isn't something you fix by reading another book or listening to another podcast.It changes when you're surrounded by people who challenge your thinking, support your growth, and help you make different decisions.Our most recent cohort averaged:✅ +8.5 patients per week✅ +$6,267/month in revenue✅ +$75,206/year in revenueAnd 97% reported feeling more confident as business owners.Doors close tonight.👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →Why PelvicSanity Doesn't Have a Gym
4w ago00:26:59Tap to summarizeWait...you don't have a gym? It's a question we get all the time.Especially because when we redesigned our clinic from the ground up, we could have built anything we wanted.A dedicated gym space. Fancy equipment. Treadmills. Squat racks. All the toys.Instead?We made our treatment rooms bigger.In this episode, we discuss how to think strategically about clinic space, equipment, and designing a practice around your actual patients—not what your last employer had, what you see on social media, or what everyone else seems to be doing.We cover: ✅ Why your treatment philosophy (Ethos) should drive your decisions ✅ How to think critically about expensive equipment purchases ✅ Why you don't need everything right away ✅ Creative alternatives to dedicated gym spaces ✅ Matching your environment to your patient population ✅ When investing in equipment absolutely makes senseOne of the biggest takeaways:Every square foot in your practice should serve a purpose.Build the clinic that supports your patients and your style of care—not someone else's.Business Accelerator Program🚨 Registration for Accelerator Cohort #7 closes June 25th.One of the biggest mistakes we see business owners make is spending money, time, and energy on things they don't actually need.The Accelerator helps you build your business intentionally—from your marketing and systems to your clinic design, pricing, team, and growth strategy.Our most recent cohort added:✅ 8.5 patients per week ✅ $6,267 per month in revenue ✅ $75,206 per year in revenueAnd 97% reported feeling more confident as business owners.If you're ready to build a business that actually works for you:👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →5 Principles for Long-Term Business Success
Jun 1800:29:55Tap to summarizeAfter working with more than 900 pelvic rehab business owners, we've noticed something:The people who have long-term success aren't necessarily the most talented, charismatic, or the best clinicians.They're the most consistent.In this episode, we break down the five biggest principles we've seen separate thriving business owners from everyone else.We discuss:✅ Why you're a different business every six months✅ Why consistency beats talent every time✅ The surprising power of community and support✅ How to embrace the seasons of business and life✅ Why financial confidence matters more than financial successOne of the biggest takeaways:Business growth is personal growth.The businesses that last aren't built by people who avoid challenges.They're built by people who learn, adapt, stay connected, and keep showing up.If you're playing the long game, this episode is for you. Registration for Accelerator Cohort #7 is now open.This episode is essentially a summary of what we've learned from coaching more than 900 pelvic rehab business owners over the last decade.Inside the Accelerator, we help you build the three pillars of a successful business:📈 Marketing & Sales ⚙️ Business Systems 🎯 Clinical ExcellenceThe results from our most recent cohort were incredible:✅ +8.5 patients per week ✅ +$6,267 per month in revenue ✅ +$75,206 per year in revenue ✅ 97% reported feeling more confident as business ownersIf you're ready to make your business look different by the end of 2026, we'd love to help.👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →Why Running Late Isn't Being Nice or Valuable to Your Patient
Jun 1500:34:02Tap to summarizeDo you run late with your patients? Most clinicians do. And almost all of them think it's either helping or 'not that big a deal'.It's not.In this episode, we break down why running late is one of the most damaging habits in clinical practice—for you, your patients, and your business.We discuss: Why running late doesn't earn gratitude or loyalty How it quietly poisons patient expectations The biggest reasons clinicians fall behind schedule Why insecurity often shows up as "doing too much" How poor session planning creates chaos The importance of ending sessions confidently and professionally Simple logistical fixes that can immediately improve your schedule One of the biggest takeaways:Running late isn't a victimless problem.It affects your energy, your stress levels, the patient experience, your clinic and ultimately your ability to provide great care.If you're constantly behind, this episode will help you identify why—and what to do about it.Business Accelerator ProgramRegistration for Accelerator Cohort #7 is open now.One of the biggest things we help business owners do is create a business that doesn't depend on chaos, stress, and constantly feeling behind.If you're ready for better systems, better boundaries, and a business that actually supports your life:👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →Converting Leads to Paying Patients - Your Conversion System
Jun 1100:25:04Tap to summarizeGetting leads is only the first step. The next part is turning those leads into paying patients. And this is where many of us struggle. In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation.We cover: Why scripts are only a small part of conversion The biggest follow-up mistakes practice owners make Why texting isn't enough The power of getting people on the phone How systems reduce mental load and improve consistency Why most people aren't losing patients to competitors—they're losing them to inaction If your schedule isn't full, your conversion system may be leaking more patients than you realize.Business Accelerator ProgramRegistration for Accelerator Cohort #7 is opening soon! Inside our 6-month coaching program, we give you: ✅ The exact phone scripts we used at PelvicSanity ✅ The conversion systems that have helped thousands of patients get scheduled ✅ Marketing, business systems, and clinical excellence training ✅ Coaching, accountability, and support from our teamIf you're ready to make your business look different by the end of 2026, we'd love to help.👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
Transcribe →