"Everyone" seems to be saying the future is online. Create a course. Sell a membership. Telehealth in your pajamas.

Stop trading your time for money. Retire on a beach.

As owners of both a thriving brick-and-mortar practice and a successful online business, we wanted to share a reality check.

In this episode, we discuss:

✅ Why most pelvic PTs are looking at online business for the wrong reasons
✅ Why building an online business is often harder than building a local practice
✅ The biggest mistakes we see clinicians make before they ever get started
✅ Why content creation is a full-time job—not passive income
✅ How AI is changing the future of online education
✅ Why we still believe the greatest opportunity is delivering exceptional in-person care

One of our biggest takeaways:

Don't chase what looks exciting online. Build the business you're actually passionate about.

Business Accelerator

If your goal is to build a thriving pelvic rehab business, we'd encourage you to double down on what you already know how to do: provide exceptional patient care.

The Business Accelerator helps you build the marketing, systems, pricing, and confidence to grow a profitable brick-and-mortar practice—without chasing every new trend.

Learn more about future cohorts:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 1,000+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!