Is supply or demand the bigger problem in your business?

Because if you don’t know the answer to that…

You’re probably working on the wrong thing.

We see this all the time.
Business owners are busy, putting in effort, trying to grow…

…but focusing on an area that isn’t actually the bottleneck.

In this episode, we simplify everything down to one core concept: supply vs demand.

👉 Supply = how many patient visits you can actually provide
👉 Demand = how many people want to be on your schedule

Sounds basic. But most people never apply it to their own business.

We walk through:

How to identify whether you're supply or demand limited
Why you’ll always be limited on one side (and why that’s normal)
What to do if you’re supply limited (efficiency, adding time, hiring, or raising prices)
What to do if you’re demand limited (leads, conversion, or clinical buy-in)
How focusing on the wrong side wastes time, energy, and money

If your business feels scattered or stuck…

This is the lens that brings clarity.

Business Accelerator Program

If you’re ready to stop guessing and start focusing on what actually moves your business forward…

The Business Accelerator is where we help you identify your biggest constraint—and fix it.

No more spinning your wheels on things that don’t matter.

👉 Learn more and apply here:
www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!