Not all fans are created equal. Who should creators attract first? How do you bring them into your world? And how to you get them to stay?

You’ve probably heard of cold, warm, and hot leads. The problem with that description is you don’t get a blueprint on what to do with each type.

1:30 - Fans are also collectors, customers, clients, readers.

1:55 - What’s traffic and why is it important for creators?

2:08 - Fans that you EARN and what they cost you.

2:50 - Website, FB groups, YouTube, etc.

5:15 - Keywords in headlines and descriptions.

6:25 - The second biggest search engine in the world.

6:55 - Examples of social media content creation for painters.

8:00 - Switch your mindset to fan participation rather than consumption of your creations.

8:55 - Fans you CONTROL!

9:20 - Invest money to attract customers, not just your time.

10:05 - Targeted ads.

10:56 - Cross pollination. Sharing fans with other artists.

11:35 - Giving a cut of sales to a customer aggregator.

13:05 - Fans you OWN!!!

14:00 - Are emails dead?

15:30 - Heat up your fan participation by keeping them informed.

16:39 - Summary of the three types of fans.

Hey Phenoms! Thanks for listening.

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