Podcast
Pilates Business Podcast
Hosted by Seran Glanfield · EN
The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
95episodes
Episodes
Newest firstAll episodes
Teacher Training for Studio Owners: Build a Stronger Team (and a Stronger Studio) with Jessica Spillane (EYT Pilates Teacher Training)
Jan 1200:31:13Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Jessica Spillane, founder of EYT Pilates Teacher Training and longtime Pilates studio owner, to unpack what it really takes to build a strong, sustainable Pilates business through exceptional teacher training. With decades of experience growing a successful Pilates studio in the New York Tri-State area, Jessica shares why so many studio owners struggle to find qualified instructors - and what’s actually missing from most modern teacher training programs. This conversation dives deep into the importance of mentorship, foundational education, and developing teachers who can problem-solve, connect, and elevate the client experience. If you’re a Pilates studio owner or boutique fitness business owner looking to grow your team, improve retention, and protect the integrity of your brand, this episode offers powerful insights into building a stronger studio from the inside out.Connect With Jessica at EYT HEREOr learn more at: www.eytpilatesteachertraining.comGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryHow to Fill Classes Without Discounts: A Smarter Sales Strategy for Boutique Fitness Studios
Jan 500:20:49Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield breaks down one of the biggest misconceptions holding boutique fitness studio owners back: the belief that discounts will fix long-term revenue problems. Spoiler alert — they won’t. Instead, Seran reveals how a clear, intentional sales process can help Pilates studios and boutique fitness businesses fill classes, improve retention, and grow predictable revenue without racing to the bottom on price. From understanding why discounts attract the wrong clients to learning how your sales process actually begins long before someone walks through the door, this episode is a must-listen for Pilates studio owners who want sustainable growth, aligned clients, and a business that feels calmer and more profitable. 💫Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe Boutique Fitness Boom: What 2025 Revealed — And How Studios Can Win in 2026
Dec 2900:28:20Summary readyIn this powerful year-in-review episode of The Pilates Business Podcast, host Seran Glanfield breaks down the real story behind the boutique fitness boom of 2025—and what every Pilates, barre, and yoga studio owner must understand heading into 2026. With the global boutique fitness market climbing toward $60B, Seran uncovers the trends, data, and mindset shifts reshaping how consumers choose movement, community, and long-term wellness. From the rise of AI in studio operations, to the surge in Gen Z and millennial clients, to the industry-wide shift toward longevity and holistic well-being, this episode gives boutique fitness owners the clarity and direction they need to build stronger, more sustainable, and more profitable studios in the year ahead.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryStop Surviving January: How Smart Studio Owners Turn the New Year Rush into Predictable Revenue
Dec 2200:32:00Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield breaks down the mindset shift that helps boutique fitness studio owners transform the chaotic January rush into calm, predictable, profitable growth.Instead of hustling harder, discounting deeper, or adding more to your already full plate, Seran reveals the “January Machine Mindset” — the mental model high-performing studio owners use to conserve energy, lead with confidence, and turn new-year interest into long-term retention. If you’re tired of starting the year feeling overwhelmed, reactive, and burnt out, this conversation will show you how to simplify, streamline, and step into your CEO role with clarity and purpose.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe Three Client Moments That Matter Most in the Holiday Season
Dec 1500:19:35Summary readyThe Pilates Business Podcast host Seran Glanfield breaks down The 3 Client Moments That Matter Most in the Holiday Season—the key touchpoints that can make or break a boutique fitness studio’s momentum during December and beyond. As studio schedules shift and client routines derail, Seran reveals how to strategically nurture connection, encourage consistency, and position your studio for a powerful January rebound. This episode delivers clarity, confidence, and practical strategies Pilates, barre, and yoga studio owners can implement immediately to maintain revenue, deepen loyalty, and set the stage for strong growth in the new year.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryHow Pilates Studio Owners Are Turning Classes Into Recurring Revenue (with Uscreen CEO Allison Yazdian)
Dec 800:29:15Summary readyHow Pilates Studio Owners Are Turning Classes Into Recurring Revenue (with Uscreen CEO Allison Yazdian)In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Uscreen CEO Allison Yazdian to unpack one of the biggest opportunities for Pilates and boutique fitness studio owners in 2026 and beyond: building scalable, recurring revenue through digital memberships. Allison shares powerful insights on how instructors and studio owners—no matter their audience size—can create their own on-demand platform, expand their impact, and generate income without teaching more hours. Together, they explore what’s changed in the digital fitness world since 2020, why niche content is winning, and exactly what tools and strategies help turn online offerings into profitable, sustainable business models. If you’ve ever wondered how to grow your Pilates business while reclaiming your time, this conversation is packed with clarity, inspiration, and actionable steps.Learn more about Uscreen and book a demo go to: www.uscreen.tv *This episode may contain affiliate links or promotions for products and services. If you choose to make a purchase or engage with those offers through the links provided, I may receive a commission or other financial benefit at no additional cost to you.Please note: I only recommend tools, platforms, and resources that I believe offer real value to boutique fitness studio owners based on my industry knowledge and professional experience. Any opinions expressed are solely my own. These recommendations should not be considered financial, legal, or professional advice. You are encouraged to conduct your own due diligence to determine whether any product or service is appropriate for your business.Participation in affiliate programs does not influence the content of this podcast. All sponsorships and partnerships are disclosed in accordance with applicable advertising and regulatory guidelines.How Pilates Studio Owners Are Turning Classes Into Recurring Revenue (with Uscreen CEO Allison Yazdian)In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Uscreen CEO Allison Yazdian to unpack one of the biggest opportunities for Pilates and boutique fitness studio owners in 2026 and beyond: building scalable, recurring revenue through digital memberships. Allison shares powerful insights on how instructors and studio owners—no matter their audience size—can create their own on-demand platform, expand their impact, and generate income without teaching more hours. Together, they explore what’s changed in the dGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryWhy January Success Starts NOW: The Planning Strategy Every Boutique Fitness Studio Needs
Dec 100:17:24Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why January is the biggest opportunity month for every boutique fitness studio — and why waiting until after the holidays to plan your campaigns is the fastest way to miss out on revenue, retention, and long-term growth. Seran shares how forward-thinking studio owners inside her Thrive coaching program are preparing NOW for 2026, and the mindset shifts that help Pilates, barre, and yoga studio owners walk into the new year confident, strategic, and ready to scale. If you want a profitable, sustainable Pilates business that doesn’t rely on last-minute hustling, this episode will show you where to start.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe $10 vs. $10,000 Hour: The Simple Shift That Grows Your Pilates Business Faster
Nov 2400:26:48Summary readyFeeling like your studio runs you instead of the other way around? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into why so many boutique fitness studio owners—especially Pilates, barre, and yoga studio owners—end up working endless hours and what’s truly keeping them stuck.Seran reveals the hidden habits that bury your brilliance under busy work and walks you through the simple yet powerful shift that frees up your time while fueling real growth. You’ll learn how to step out of the $10-an-hour tasks that drain your energy and focus instead on the $10,000-an-hour strategies that drive impact, profit, and freedom.Tune in to discover: 💡 Why overworking isn’t a sign of dedication—it’s a signal something’s missing ⚙️ The systems that help your business run without you 📊 How to reclaim your “CEO time” and lead with clarity 💬 The mindset shift that separates busy studio owners from thriving leadersIf you’re ready to work less, earn more, and finally feel like the leader your business needs, this episode will show you how.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummarySmall Studio, Big Profit: What the BFS Pilates Industry Report Reveals About Top-Performing Studios
Nov 1700:35:42Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins.Whether you're wondering how your numbers stack up or what it actually takes to build a million-dollar Pilates business, this conversation offers data-driven insights and validation that success isn’t about size—it’s about strategy, systems, and smart operations.You’ll learn:Why Pilates studios are leading the boutique fitness industry in profitability and revenueHow the Find–Enroll–Retain (FER) framework fuels steady growthThe #1 factor that consistently drives higher total revenue (hint: it’s not working harder!)Why referrals still outperform ads for lead generationAnd how independent, owner-led studios are thriving—without franchise backingIf you’re ready to transform your studio into a data-driven, profit-optimized business, this is a must-listen.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryTurn Every Client Into a Raving Fan: The Boutique Fitness Owner’s Guide to Word-of-Mouth Marketing
Nov 1000:22:23Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield shares the secret to turning every client into a raving fan — without spending a dime on ads. If you’ve ever wondered why some studios seem to have a never-ending stream of referrals while others struggle to fill classes, this episode is for you.Seran breaks down the difference between simply teaching classes and crafting experiences that leave clients eager to tell everyone they know about your studio. You’ll learn how to design intentional client touchpoints, create emotional connections, and develop simple systems that keep your members coming back (and bringing their friends, too!).✨ Whether you’re running a Pilates studio, barre studio, or any boutique fitness business, this conversation will help you refine your client journey, boost retention, and grow your revenue — all through the power of exceptional experiences.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
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