Podcast
Pilates Business Podcast
Hosted by Seran Glanfield · EN
The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
95episodes
Episodes
Newest firstAll episodes
100 Locations in 14 Countries: The Systems, Strategy & Secrets Behind Strong Pilates' Global Growth with Michael Ramsey
Mar 2300:34:26Summary readyWhat does it actually take to build a boutique fitness brand that scales globally — without losing the quality, culture, and client experience that made it special in the first place? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Michael Ramsey, co-founder and director of Strong Pilates — one of the fastest-growing hybrid fitness concepts in the world. Since launching in 2019, Strong Pilates has expanded to over 100 studios across 14 countries, with 155 more planned for the U.S. alone. Michael pulls back the curtain on how they did it — from proving the concept and franchising fast, to building the systems that hold it all together at scale. If you're a boutique fitness studio owner wondering how to grow beyond your four walls — whether that's a second location, a stronger team, or a more systemized business — this conversation is packed with the kind of real-world insight that will shift the way you think about your Pilates business. From client retention strategies and pre-sale best practices to the future of tech-driven fitness experiences, this episode is a masterclass in building something that lasts.Connect with Michael Ramsey & Strong Pilates: 🌐 Website: www.strongpilates.co 📲 Instagram: @strongConnect with Seran: 🌐 Website: www.springthree.com 📲 Instagram: @seran_spring_three💛 Ready to grow your studio business? Learn more about the Thrive Business Coaching Program: www.springthree.com/thriveGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryWhy Your Pilates Studio Marketing Is Making You Invisible (And What to Fix Instead)
Mar 1600:22:14Summary readyIs your Pilates studio marketing feeling like a whole lot of effort for very little reward? In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most common — and costly — mistakes boutique fitness studio owners make: trying to market to everyone. Seran breaks down why generic, broad marketing messaging doesn't just fail to attract new clients, it actively makes your studio invisible in a crowded market. From understanding the real difference between inclusivity and specificity, to uncovering the hidden costs of vague positioning — price shoppers, low retention, and exhausting conversion conversations — this episode is a must-listen for any studio owner who's wondering why their marketing isn't converting. Seran shares why a positioning problem, not a posting problem, is likely at the root of stalled growth, and how getting clear on who you serve best is the most powerful thing you can do to fuel consistent, sustainable revenue in your Pilates business.🎧 If your boutique fitness studio is busy but not profitable, or if your marketing feels noisy and inconsistent, this episode will shift the way you think about your brand messaging — for good.🔗 Ready to stop guessing and start growing? Learn more about the Thrive Business Coaching Program at www.springthree.com/thrive📲 Follow along: @seran_spring_three | www.springthree.comGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryGrowth Without Structure = Burnout: How to Scale Your Studio the Smart Way
Mar 900:28:40Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the most persistent myths in the boutique fitness industry: that more clients automatically equals more success. Seran breaks down why chasing new leads without the right foundations in place can actually accelerate stress, erode profit margins, and push studio owners closer to burnout — not further away from it. Drawing from her work with studio owners around the world inside her Thrive Business Coaching Program, Seran reveals why the real growth bottlenecks in most Pilates and boutique fitness businesses aren't about lead generation at all — they're hiding in retention systems, pricing strategy, operational capacity, and leadership development. If you've been working harder than ever but still feel like your business is fragile, reactive, or unpredictable, this episode will completely shift how you think about scaling your studio. Seran shares why sustainable, profitable studio growth comes from building smarter — not bigger — and what it truly looks like to design a boutique fitness business that supports both your income goals and your life. 🎙️Learn more about Thrive at: www.springthree.com/thriveGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryRevenue Plateaus Are a Symptom — Here’s What They’re Telling You
Mar 200:21:26Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the most frustrating experiences a studio owner can face — the dreaded revenue plateau. If your Pilates studio income has flatlined despite your best efforts, this episode is your wake-up call. Seran unpacks why flat revenue isn't a sign of failure, but rather a powerful signal from your business that something needs to shift. From capacity constraints and maxed-out schedules to outdated marketing language and lead generation strategies that have run their course, Seran walks studio owners through the real reasons revenue stalls — and what to do about it. She also gets honest about the moment every growing studio hits: when the owner herself becomes the bottleneck. This episode is essential listening for any boutique fitness studio owner who is tired of working harder without seeing results, and is ready to stop spinning their wheels and start building the structure, systems, and leadership that will carry their Pilates business into its next level of sustainable, profitable growth.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryWhy Your Pilates Studio Isn’t Getting New Clients (And It’s Not Your Social Media)
Feb 2300:26:42Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common (and exhausting) challenges facing Pilates studio owners today: inconsistent new client flow. If you feel like you’re doing all the things—posting on social media, running promotions, offering discounts—yet still not seeing steady growth, this conversation will be a game changer. Seran breaks down why the problem is rarely about tactics and instead lives in your foundations: lead generation strategy, messaging clarity, trust-building, and the path into your studio. This episode is a must-listen for Pilates studio owners and boutique fitness business owners who want predictable leads, stronger client retention, and a sustainable business that grows without burnout.Learn more and join Thrive Business Coaching Program HereGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryYou’re Not Burnt Out. You’re Isolated. The Truth About Boutique Fitness Ownership
Feb 1600:22:40Summary readyStudio ownership can look full, successful, and thriving on the outside… yet still feel incredibly lonely on the inside. In this episode of The Pilates Business Podcast, host Seran Glanfield explores the hidden truth behind burnout in a pilates studio and boutique fitness business — isolation. From carrying the emotional weight of leadership to navigating decisions, finances, and growth alone, Seran unpacks why so many studio owners feel disconnected even when their schedules are packed. She shares the mindset shifts, structures, and support systems that help studio owners move from overwhelm to clarity, confidence, and sustainable growth. If you’ve ever felt like you’re building your pilates business on your own, this episode will feel like a much-needed exhale.Learn more and join Thrive hereGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryElevating Pilates Teachers as Professionals: What the Industry Needs Now with Victoria Torrie-Capan
Feb 900:34:40Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with longtime friend, Pilates educator, and industry leader Victoria Torrie-Capan to explore what it truly means to elevate Pilates teachers as professionals in a rapidly changing industry. With over 20 years of experience as a teacher, studio owner, and mentor, Victoria shares why teaching excellence, business understanding, and personal growth cannot be separated — and how studio owners must rethink how they support their teams. Together, they unpack what’s missing from the current Pilates industry conversation, why comparison and isolation are holding teachers back, and how curiosity, confidence, and community create sustainable careers. This episode is a must-listen for Pilates studio owners and boutique fitness business leaders who want to build stronger teams, retain great teachers, and future-proof their studios while staying rooted in integrity, quality, and long-term impact.GET YOUR TICKETS TO MUSIC CITY MOVES ME PILATES CONFERENCEGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryYour Classes Are Full… Then Empty Again? The Retention Problem No One Is Talking About
Feb 200:23:15Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield breaks down the hidden reason so many boutique fitness studio owners feel stuck on a constant hamster wheel of marketing, discounting, and chasing new clients. Spoiler alert: it’s not a lead problem - it’s a retention problem. Seran explains why client retention is the real engine behind a profitable, sustainable pilates business and how focusing on keeping the right clients can create stable revenue, fuller classes, and far less burnout. If your pilates studio or boutique fitness business feels unpredictable month to month, this episode will show you how retention systems, consistency, and intentional client experience can completely transform the way your business grows - without adding more to your already full plate.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe 20% of Systems That Give Pilates Studio Owners 80% of Their Time Back
Jan 2600:23:20Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why studio owners don’t need more systems - they need the right ones. If running your Pilates studio or boutique fitness business feels overwhelming, chaotic, or overly dependent on you, this episode reveals how systemizing just 20% of your business can free up 80% of your time, energy, and mental bandwidth. Seran shares the three high-leverage areas that create the biggest shift - your client journey, internal operations, and team delegation - so your studio can run smoothly without you doing everything. This episode is a must-listen for Pilates, barre, and yoga studio owners who want a profitable, streamlined business that supports their life instead of consuming it.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryDo Less Marketing, Get Better Clients: A Smarter Strategy for Studio Owners
Jan 1900:18:47Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield breaks down a refreshing and sustainable approach to marketing for studio owners who feel burned out, overwhelmed, and stuck on the content hamster wheel. Instead of doing more, Seran introduces the concept of the minimum effective dose of marketing—the smallest, most strategic actions that actually generate consistent, high-quality leads.This episode is a must-listen for Pilates, barre, and yoga studio owners who are juggling teaching, admin, and team management while struggling with inconsistent client flow. Seran explains why more marketing doesn’t equal better marketing, how clarity simplifies everything, and the three essential marketing pillars every boutique fitness business needs to grow without burnout. If you want a smarter, simpler way to attract better-fit clients and build a profitable, sustainable studio, this episode will completely change how you think about marketing.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to dateWork with Seran:🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
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