Podcast
Pilates Business Podcast
Hosted by Seran Glanfield · EN
The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
95episodes
Episodes
Newest firstAll episodes
Stop Micromanaging: The Leadership Shift That Frees Up 8 Hours a Week
Aug 2500:27:00Summary readyOn this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the biggest growth blockers for boutique fitness studio owners — micromanagement. If you find yourself redoing your team’s work, fixing small mistakes, or thinking “it’s faster if I just do it myself,” you might be keeping your Pilates studio stuck and draining your own energy.Seran shares why stepping into true leadership is the key to building a profitable Pilates business that runs smoothly without you putting out constant fires. You’ll discover the systems, training strategies, and mindset shifts that allow you to let go of the day-to-day details, empower your team, and open up space to think, plan, and grow. Whether you run a Pilates studio, barre business, or boutique fitness brand, these insights will help you create the freedom and stability you’ve been craving.Ready to step into your CEO role and build a studio that runs like a well-oiled machine?Inside Thrive, you’ll get the exact systems, tools, and strategies to delegate with confidence, train a high-performing team, and free up your time—without sacrificing client experience or revenue.💡 Imagine walking into your studio knowing everything is running smoothly… even when you’re not there. That’s what Thrive helps you create.👉 Learn more and see if Thrive is right for you: www.springthree.com/thriveGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryWant to Stand Out in a Saturated Market? Start Here
Aug 1800:21:58Summary readyIs your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷♀️In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING.Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️You’ll learn how to tell your studio’s story in a way that creates connection, builds community, and turns casual scrollers into loyal clients who can’t stop raving about your brand. If you’ve ever wondered how to stand out in a sea of sameness, this episode is your roadmap.👉 Tune in to discover how to use your story to boost client retention, stand out in your market, and grow your Pilates business with heart 💥Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryMarketing on a Budget: Cost-Effective Strategies for Studio Growth
Aug 11, 202500:27:08Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what really moves the needle in studio marketing - without breaking the bank. Designed especially for boutique fitness studio owners, this episode is packed with actionable, low-cost and even no-cost marketing strategies that help boost visibility, attract high-quality leads, and increase revenue—even if you’re working with a tight budget. If you’ve ever felt overwhelmed trying to “keep up” with studios throwing money at slick branding or fancy ad campaigns, this one’s for you. Discover how to out-strategize, not outspend. 💡Whether you own a Pilates studio, barre, yoga or dance fitness business, you’ll walk away from this episode with practical marketing shifts to streamline your approach and grow sustainably.Learn more about the strategies shared here when you join Thrive: Learn more here 👉 www.springthree.com/thriveGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryHow to Grow Your Pilates Business Without Burning Out
Aug 4, 202500:21:53Summary readyIn this heartfelt and eye-opening episode of The Pilates Business Podcast, host Seran Glanfield flips the script on what it truly takes to grow a successful Pilates studio. It's not just about strategy, systems, or marketing—it's about YOU. If you’ve ever felt overwhelmed, depleted, or secretly resentful of the business you love, this episode is your wake-up call.Seran reveals how burnout is quietly sabotaging your success and why self-care isn’t selfish—it’s smart business. Packed with relatable truths and actionable insights, this episode will help you reclaim your energy, reset your mindset, and rediscover the joy in your studio.Perfect for boutique fitness studio owners who are craving more balance, more impact, and a business that supports their life—not the other way around.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryInside the Marketing Playbook Fueling 40+ Top Fitness Studios with Zach Mills from ONBRND
Jul 28, 202500:33:47Summary readyEver wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and building a marketing machine that runs on autopilot.Whether you’re struggling with ineffective ad spend, low lead quality, or just want to stop relying on free trials to fill your classes, this episode is packed with real talk and tactical strategies. Learn how to ditch the outdated tactics, improve lead quality, and set up systems that work while you sleep (or finally take a day off!).Connect with Zach at www.onbrndmarketing.comGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryStop the Seasonal Slump: How Smart Studios Stay Profitable Year-Round
Jul 21, 202500:24:26Summary readyIs your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle.Whether it’s summer slowdowns or holiday no-shows, Seran explains how to plan ahead, align your marketing with seasonal rhythms, and keep clients engaged and coming back. From building retention systems to launching strategic promotions, this episode is packed with actionable insights that can help you create a more predictable, profitable Pilates business.This is a must-listen for any boutique fitness studio owner who wants to ditch reactive panic and start running their studio with CEO-level strategy. ✨Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryProfit Isn’t a Dirty Word: The Financial Foundations for Studio Success
Jul 7, 202500:25:22Summary readyIn this eye-opening episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most avoided—but essential—topics in boutique fitness businesses: finances.If you’ve ever felt stressed looking at your revenue or unsure if you’re even paying yourself enough, you’re not alone. Seran dives into the financial foundations every studio owner needs to feel confident, empowered, and in control—without becoming a CPA. From tracking the right KPIs to the mindset shifts around money and success, this episode is packed with must-hear insights to help you simplify your studio’s financial strategy and grow sustainably. Whether you're just getting started or scaling up, this episode is your permission slip to stop avoiding the numbers and start leading like a true CEO.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
Summary5 Key Traits
Jul 1, 202500:22:53Summary readyGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryLate Cancel Fees: How to Protect Your Studio Without Losing Loyal Clients
Jun 30, 202500:24:16Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees. If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and communicate yours can make a huge difference to your studio’s revenue, retention, and community culture.Seran shares what’s working at top studios across the U.S., how to balance fairness with accountability, and the simple steps you can take to protect your revenue while keeping your clients happy. Whether you run a Pilates studio, barre, or yoga business, you’ll walk away with practical ideas to streamline this tricky area of operations.Tune in and discover how to confidently implement a cancellation policy that supports your brand and strengthens client relationships — without the stress!Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryWhy 5-Star Reviews Aren’t Enough - And What Really Sells Boutique Fitness Memberships
Jun 23, 202500:18:33Summary readyIn this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you!Seran dives into the psychology behind why testimonials drive trust and conversions, how to strategically use them throughout your marketing funnel, and why not all testimonials are created equal. Studio owners will walk away with actionable tips on how to collect story-driven reviews that actually move the needle for their Pilates studio, barre studio, yoga studio — or any boutique fitness business.Tune in to learn how to build credibility, increase conversions, and fuel retention using the voices of your happiest clients.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
Summary