Podcast
Pilates Business Podcast
Hosted by Seran Glanfield · EN
The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
95episodes
Episodes
Newest firstAll episodes
Meaningful Careers in Pilates with Olivia Bioni
Jun 16, 202500:32:18Summary readyIn this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual. Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their passion and build sustainable, thriving careers. Tune in to hear how Olivia transformed burnout into bold action and why your next best move might not be doing more, but thinking differently. If you're a studio owner feeling stuck, overwhelmed, or uncertain about the future, this is the episode that will remind you why you started and where you can go next. 🌟Topics covered include:Building a sustainable Pilates careerStarting a podcast and writing a bookOvercoming imposter syndromeMentorship and leadership in boutique fitnessCreating scalable impact without burnoutConnect with Olivia : @pilatesteachersmanualWebsite: https://pilatesteachersmanual.oliviabioni.comhttps://book.oliviabioni.com/pilatesteachersmanualGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe Hidden Reason Your Referral Program Isn’t Working (It’s Not What You Think)
Jun 9, 202500:22:50Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy.Seran breaks down the real reasons referral programs often flop — and exactly what you need to do to create a referral strategy that is clear, compelling, and consistent. From making referrals frictionless to building a culture of connection and belonging, Seran shares the powerful mindset and systems shifts that can turn your loyal members into your most valuable marketing asset.Whether you’ve got a half-baked referral program or none at all, this episode will give you the framework you need to increase brand awareness, drive more leads, and grow your boutique fitness business with ease.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
Summary3 Metrics That Predict Studio Success (And You’re Probably Ignoring Them) with guest Tessa Thomas
Jun 2, 202500:38:18Summary readyOn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take control of the numbers that truly matter. They dive into what retention really means, why your intro offer may be holding you back, and how simple tweaks to your tracking could unlock hidden revenue. If you’ve ever felt buried under admin or unsure which metrics actually move the needle, this episode will bring the clarity you need to make confident, data-informed decisions that grow your Pilates studio.Connect on IG @pipelinesolutionscowww.pipeline-solutions.co/Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe Truth About Time Management No One Tells Studio Owners
May 26, 202500:26:11Summary readyIn this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters. From the burnout that comes with doing all the things to the real secret behind balance (spoiler: it's rhythm, not perfection), this episode is a must-listen for any boutique fitness business owner feeling overwhelmed, stretched too thin, or just plain exhausted. Discover how to protect your energy, set meaningful priorities, and delegate like a boss so you can build a Pilates studio (or yoga or barre business) that supports your life—not consumes it.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryHow to Launch a Profitable Video-On-Demand Platform for Your Pilates Studio with Daniel Kosmala from UScreen
May 19, 202500:35:33Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launch lean (yes, your iPhone will do!), find your niche, and build a loyal online community that fuels revenue month after month.Whether you're still teaching in-studio or want to go all-in on digital, this episode is your roadmap to building a profitable, scalable Pilates business beyond your four walls.Learn more about Uscreen hereFollow on IG here @uscreentv Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryWhy Your Marketing Isn't Working — And How to Fix It with the StoryBrand Framework
May 12, 202500:28:41Summary readyIn this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.If you’ve ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you’re not alone. This episode breaks down exactly why that’s happening and introduces the StoryBrand framework — a strategic, human-centered marketing method that simplifies your message and positions your studio as the guide, not the hero.✅ If you're overwhelmed by marketing, unsure how to communicate your value, or just want a more strategic, effective approach — this episode is your game-changer.🎙️ Tune in to discover:The 7-part StoryBrand framework that simplifies and clarifies your messagingHow to stop blending in and become a category of oneWhy your marketing feels like shouting into the void — and how to fix itThe power of a client journey plan (and how it builds loyalty + trust)How to structure content that connects, converts, and creates raving fans👉 Don’t miss this one — it’s packed with insights to help your Pilates studio or boutique fitness business finally get the recognition (and revenue!) it deserves.Find your marketing personality: https://saltmarketing.co/customreport/Website: Saltmarketing.coGot a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThe Beliefs That Are Silently Sabotaging Your Studio
May 5, 202500:20:20Summary readyIn this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears. Drawing on her experience working with hundreds of boutique fitness studio owners, she explores the essential shift from overworked teacher to empowered CEO — and how this shift can be the key to scaling your Pilates studio without burnout.Perfect for studio owners feeling stuck in survival mode, this episode delivers a wake-up call and a gentle invitation to rewire your thinking for growth, profitability, and freedom.👉 Tune in to learn how to build a business that works for you, not one that runs you into the ground.Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryMastering the Art of Upselling: Increasing Revenue Without Being Pushy
Apr 28, 202500:21:18Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn’t have to feel slimy or awkward at all?Seran breaks down how to confidently guide prospective clients toward a yes — without pressure, scripts, or sleazy tactics. With insights from her Thrive coaching program and years of experience helping Pilates studio owners grow thriving businesses, she shares how to reframe sales as a process of connection, clarity, and impact.Whether you're a Pilates studio owner or run another type of boutique fitness business, this episode will help you transform how you think about your sales process and finally make it feel aligned, authentic, and yes — even enjoyable.Got a question for Seran? Add it here 👉🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thrive~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryOperational Efficiency
Apr 17, 202500:27:34Summary readyGot a question for Seran? Add it here 👉🎉 Enrollment is now open for Thrive! 🎉 Learn more and join now: www.springthree.com/thrive~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryThis $0 Marketing Tactic Can Bring You Clients for Years
Apr 14, 202500:25:05Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you’re tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering with local businesses—think skincare studios, coffee shops, or maternity boutiques—can create powerful, win-win relationships that consistently drive the right clients through your studio doors.Tune in to learn how to identify aligned businesses, spark meaningful connections, and build long-term referral pipelines that work even when you're off the 'gram. This is must-know marketing for boutique fitness studio owners ready to grow with ease, impact, and community.Got a question for Seran? Add it here 👉✨FREE TRAINING: THE STUDIO SUCCESS BLUEPRINT - Get Predictable Revenue, Profitable Growth & Loyal Clients 👉 ACCESS HEREDiscover:✅ How to attract clients who value what you do✅ How to price for profit✅ How to boost revenue without teaching more hours🚀 This training is packed with actionable insights - don't miss out!~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
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