Podcast
Pilates Business Podcast
Hosted by Seran Glanfield · EN
The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
96episodes
Episodes
Newest firstAll episodes
This $0 Marketing Tactic Can Bring You Clients for Years
Apr 14, 202500:25:05Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you’re tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering with local businesses—think skincare studios, coffee shops, or maternity boutiques—can create powerful, win-win relationships that consistently drive the right clients through your studio doors.Tune in to learn how to identify aligned businesses, spark meaningful connections, and build long-term referral pipelines that work even when you're off the 'gram. This is must-know marketing for boutique fitness studio owners ready to grow with ease, impact, and community.Got a question for Seran? Add it here 👉✨FREE TRAINING: THE STUDIO SUCCESS BLUEPRINT - Get Predictable Revenue, Profitable Growth & Loyal Clients 👉 ACCESS HEREDiscover:✅ How to attract clients who value what you do✅ How to price for profit✅ How to boost revenue without teaching more hours🚀 This training is packed with actionable insights - don't miss out!~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryStill Doing It All Yourself? Here’s Why That’s Sabotaging Your Success
Apr 7, 202500:22:48Summary readyRunning a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it’s time for a shift. In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO.You’ll learn: ✔ The mindset shifts that will help you break free from the “I have to do it all” mentality ✔ Key leadership changes to help you build a sustainable, profitable studio ✔ Actionable steps to free up your time and focus on growth instead of just getting byIf you’re ready to stop feeling overwhelmed and step into your CEO role, this episode is a must-listen! 🎧Got a question for Seran? Add it here 👉✨FREE TRAINING: THE STUDIO SUCCESS BLUEPRINT - Get Predictable Revenue, Profitable Growth & Loyal Clients 👉 ACCESS HEREDiscover:✅ How to attract clients who value what you do✅ How to price for profit✅ How to boost revenue without teaching more hours🚀 This training is packed with actionable insights - don't miss out!~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryGratz Pilates: An Inside Look with Co-Owner John Riccitello
Mar 31, 202500:33:21Summary readyIf you're in the Pilates world, you've likely heard of Gratz Pilates—the gold standard for classical Pilates equipment. But what happens when someone from the tech and gaming industry takes the reins of this iconic brand?In this special guest episode of The Pilates Business Podcast, host Seran Glanfield welcomes John Riccitello, co-owner of Gratz Pilates, who, along with his wife Elizabeth, purchased the company in 2023. But this wasn’t just a business acquisition—it was personal.John shares his incredible journey of discovering classical Pilates after a major injury, how it transformed his life, and why he and Elizabeth stepped in to ensure Gratz continues to thrive. From reducing equipment wait times to expanding customer support, John gives us an inside look at the exciting changes happening at Gratz and what’s next for the company.Tune in to hear:John’s personal Pilates journey and how it led to owning Gratz PilatesThe challenges and innovations behind running a legacy Pilates brandHow Gratz is improving craftsmanship, delivery times, and global availabilityWhat studio owners need to consider when investing in equipmentIf you're a studio owner or passionate about classical Pilates, this episode is a must-listen!Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryLead Generation Strategies: How to Attract More Clients into Your Boutique Fitness Studio
Mar 24, 202500:24:22Summary readyRelying on word-of-mouth and the occasional social media post to bring in new clients? That’s not a strategy-it’s a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it’s the key to consistent, sustainable growth for your boutique fitness studio.Listen in as Seran uncovers:✅ The biggest mistakes studio owners make when trying to attract new clients✅ Why your marketing might not be working as well as you’d like✅ Smarter strategies that actually work to bring in a steady stream of leadsIf you’ve ever felt frustrated by slow growth or inconsistent bookings, this episode is for you. It’s time to take control of your marketing, stop relying on luck, and implement a proven system to grow your studio with ease.If you’re ready to stop relying on luck and start building a proven system for attracting and converting new clients, Thrive is where you need to be! 🎯 Join us here: www.springthree.com/thrive 🚀Got a question for Seran? Add it here 👉~~~GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
SummaryAre You Undervaluing Your Studio? How Smart Pricing Attracts Loyal Clients & Fuels Growth
Mar 17, 202500:24:59Summary readyIn this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing. Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio’s value, brand positioning, and the level of service you provide. Studio owners will learn how underpricing can sabotage their reputation and profitability, while smart, intentional pricing can attract the right clients, boost retention, and build long-term revenue. Whether you’re avoiding price increases out of fear, unsure how to position your offers, or simply want a pricing strategy that supports sustainable growth, this episode is packed with insights and strategies to help you price with confidence.Got a question for Seran? Add it here 👉GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
SummaryThe Ultimate Guide to Digital Marketing for Pilates Studios (What Works NOW!) with Anastasiya Goers
Mar 10, 202500:40:29Summary readyYour digital presence can make or break your Pilates business—but how do you ensure you're showing up in the right way online? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Anastasiya Goers, founder of Pilates Bridge and a digital marketing expert specializing in the Pilates industry. Together, they unpack the must-know digital marketing strategies for studio owners, including:✅ The #1 online tool that drives new clients to your studio (hint: it's NOT social media!)✅ Best practices for optimizing your Google Business Profile to boost visibility✅ Why your website is your most valuable marketing asset—and how to make it work for you✅ When and how to use Google Ads to attract new clients effectively✅ The key mistakes most studio owners make in their online marketing strategyIf you’ve ever wondered how to attract more clients online without wasting time and money, this episode is a must-listen!🔗 Links & Resources:Connect with Anastasiya Goers: PilatesBridge.comLearn more about Seran: SpringThree.comGot a question for Seran? Add it here 👉🎉 ENROLLMENT IS OPEN FOR THE MARKETING INTENSIVE! 🎉Grow your Studio Business 👉 www.springthree.com/marketingintensiveWe kick off September 10th! Space is limited - grab your spot!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
SummaryWhy Clients Leave (and How to Get Them to Stay for Years!)
Mar 3, 202500:23:22Summary readyThe Secret to Retaining Clients & Growing Your StudioIn this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into a crucial yet often overlooked aspect of studio success - understanding and optimizing your client journey. While many studio owners focus on getting new clients through the door, what truly builds a thriving, sustainable business is what happens next.Seran explores why client retention is the key to revenue growth and studio longevity, sharing insights on how mapping out your customer journey can transform the way clients interact with your business. From the first visit to becoming a long-term member, every step should be intentional and seamless.Tune in to learn:✅ Why focusing only on new clients can lead to a plateau in growth✅ The three biggest gaps in most studio client experiences✅ How mapping out your client journey increases retention and revenue✅ Strategies to create a seamless, high-touch experience that keeps clients coming back for yearsIf you're tired of constantly chasing new leads and want to create a business that grows organically with loyal, engaged clients, this episode is for you!Got a question for Seran? Add it here 👉🎉 ENROLLMENT IS OPEN FOR THE MARKETING INTENSIVE! 🎉Grow your Studio Business 👉 www.springthree.com/marketingintensiveWe kick off September 10th! Space is limited - grab your spot!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
SummaryWhy Cookie-Cutter Business Advice Won’t Grow Your Studio 🚫
Feb 24, 202500:21:07Summary readyDo you ever feel like you're just throwing spaghetti at the wall when it comes to growing your studio? Maybe you've tried tweaking your pricing, running promotions, or ramping up your social media, yet you're still not seeing the results you want. The truth is - what works for one studio won’t necessarily work for yours.In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why a one-size-fits-all approach to business growth simply doesn’t work and how a personalized growth plan is the game-changer you need to scale with confidence.Listen in to learn:✅ Why generic business advice often falls flat for boutique studio owners✅ The three key factors that make YOUR studio unique—and why your growth strategy should reflect that✅ How to leverage your strengths and goals to create a clear roadmap to success✅ The secret to avoiding burnout and working smarter (not harder)If you're tired of spinning your wheels and want to take control of your growth in a way that feels aligned and effective, this episode is for you!🔗 Join Thrive and get your personalized growth plan → www.springthree.com/thriveGot a question for Seran? Add it here 👉🎉 ENROLLMENT IS OPEN FOR THE MARKETING INTENSIVE! 🎉Grow your Studio Business 👉 www.springthree.com/marketingintensiveWe kick off September 10th! Space is limited - grab your spot!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
SummaryRetention is the Real Growth Strategy (Here’s How to Master It)
Feb 17, 202500:24:20Summary readyAre you focused on bringing in new clients but struggling to see real growth in your studio? The secret to long-term success isn’t just about attracting new clients—it’s about keeping the ones you already have.In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into client retention and shares simple, effective strategies to turn first-time visitors into loyal, long-term members.🔹 Why clients leave (and you may not even realize it!)🔹 The “leaky bucket” problem that’s costing you $$$🔹 How to create an unforgettable first impression that keeps clients coming back🔹 The #1 most overlooked retention strategy that can transform your business🔹 How to build connection, community, and long-term commitment in your studioIf you’re tired of the endless cycle of chasing new clients and want a profitable, sustainable studio where retention is effortless, this episode is a must-listen!💡 Want more hands-on support? Inside Thrive, I give you step-by-step systems to optimize retention, grow your revenue, and streamline your studio. Let’s make your business thrive—DM me to learn more!🎧 Listen now!Got a question for Seran? Add it here 👉🎉 ENROLLMENT IS OPEN FOR THE MARKETING INTENSIVE! 🎉Grow your Studio Business 👉 www.springthree.com/marketingintensiveWe kick off September 10th! Space is limited - grab your spot!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
Summary"I'll Be Ready When...": 5 Lies Holding Your Studio Back from Growth
Feb 10, 202500:21:48Summary readyThe Lies Holding You Back from Studio Growth (And How to Break Free)On this episode of The Pilates Business Podcast, host Seran Glanfield tackles the sneaky lies boutique fitness studio owners tell themselves—lies that keep them stuck, overwhelmed, and hesitant to take the next steps toward growth. Seran identifies the five most common excuses studio owners make, from waiting for the “perfect time” to doubting their own readiness.With actionable advice and relatable anecdotes, Seran explains why growth doesn’t come from waiting—it comes from taking action, even when it feels messy or imperfect. Tune in to learn how to prioritize your time, simplify your marketing, build your confidence, and invest in your future so you can finally create the thriving studio you dream of.Got a question for Seran? Add it here 👉🎉 ENROLLMENT IS OPEN FOR THE MARKETING INTENSIVE! 🎉Grow your Studio Business 👉 www.springthree.com/marketingintensiveWe kick off September 10th! Space is limited - grab your spot!GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business 🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business Join my FREE FB group - and ask me your biz questions! 🤳 Join the Growing A Studio Business Facebook Community
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