Ready to travel down under for some plant-powered rock? Today, we introduce you to Keith Jeffrey and his band, Atlas Genius!

Not only do they create incredible music, but they also embrace a plant-based lifestyle while touring the world. In this episode, we dive into:

Why three Aussie brothers ditched meat for veganism
Their favorite plant-based eats on the road
How their lifestyle influences their music & ethics

The world needs more broc and rock stars like Keith Jeffrey who aren't afraid to amplify their ethics and their music. It’s a conversation about passion, purpose, and making choices that align with who you are.

(Plus, stick around till the end—we’re playing one of my favorite Atlas Genius tracks!)

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Ep. 293: Keith Jeffrey - A "Broc & Roll" Star from the Band, Atlas Genius

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