Kentucky’s Republican primary out of its 4th District has turned into the most expensive House primary in American history, and it doesn’t take a detective to tell where the money went. No, not into field operations. Not into policy. Not even into persuasion. It went into some of the most deranged political advertisements I have ever seen. Thirty-two million dollars dumped into a district where basically all the ad spending is concentrated around Cincinnati media buys, and the result is a nonstop fever dream where every commercial break feels like somebody slipped hallucinogens into the broadcast feed.

At the center of all this is Thomas Massie, who has spent years building a reputation as the libertarian conscience of the Republican Party. He’s the guy who votes no on spending bills, needles leadership, pushes Epstein file transparency, and generally treats party discipline like a disease. Normally that kind of anti-establishment energy would mesh perfectly with Trumpism. Instead, Trump absolutely hates him. Massie crossed him too many times, and now removing him from Congress has become a personal project for the president.

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The actual challenger, Ed Gallrein, barely matters as a political figure in his own race. His campaign’s main qualification is basically “Donald Trump likes me more than the other guy.” That’s enough. The first ads are almost normal by comparison. One of them goes after Massie for abandoning his old support for term limits. Another features Massie literally walking alongside a CGI elephant wearing a MAGA hat and Trump hair while talking about how he and Trump are aligned after all. It’s less “principled constitutional conservative” and more “please stop yelling at me, sir.”

Then the campaign fully leaves Earth’s atmosphere. One anti-Gallrein ad argues that the real force behind the race is some kind of shadowy gay liberal conspiracy, complete with rainbow lighting effects and a parade of terrifyingly unflattering images of trans women like the editor accidentally imported a folder labeled “Fox News Facebook comments.” In other words, on’t be fooled by Trump endorsing Gallrein — the real people backing him are THE GAYS. It feels less like a campaign commercial and more like a local-access panic attack.

And then came the AI ad. One PAC generated fake footage of Thomas Massie romantically wandering around Washington with Alexandria Ocasio-Cortez and Ilhan Omar. Hand-holding. Walking together. Getting into cars. Ending at a hotel room with a “Do Not Disturb” sign hanging on the door. The implication is obviously that Massie is not merely politically disloyal, but sexually and emotionally aligned with the Democratic left in some kind of forbidden MSNBC throuple. This is the sort of nonsense that 32 million dollars will buy you in 2026.

The craziest part is that this stuff probably works. Maybe not the specifics, but the overall environment absolutely does. If you live in Kentucky right now, these ads are your atmosphere. You cannot escape them. Basketball game? Ads. Baseball? Ads. YouTube? Ads. Streaming? Ads. Every available surface is screaming about Thomas Massie, Donald Trump, transgender conspiracies, and AI-generated hotel hookups. National media tends to treat Massie like an interesting ideological dissenter, but Republican primaries are not decided by cable-news admiration. They’re decided by highly motivated Republican voters who really, really care whether Donald Trump wants somebody gone.

Chapters

00:00:00 - Intro

00:03:33 - Kentucky Primary Ads

00:13:51 - Interview with Ryan McBeth

00:42:30 - $1 Billion Ballroom

00:45:58 - IRS Lawsuit

00:49:49 - Trump’s Bad Polls

00:54:08 - Interview with Ryan McBeth, con’t

01:32:40 - Wrap-up

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