Podcast
Practical Rebels
Hosted by HatchMark Studio · EN
Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts.
From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world.
Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you.
The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.
13episodes
Episodes
Newest firstAll episodes
53: How to Use Deep Research Mode in ChatGPT for a Competitive Advantage
Dec 400:19:42Tap to summarizeSend us Fan MailMany marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy.The episode begins with a breakdown of what deep research mode actually does. It helps teams work through complex questions, identify hidden patterns, and pull together structured analysis that normally takes hours of manual research. Because of this, marketers can speed up decision making and focus more energy on creativity and execution.Veronique and Logan explain how to compare brand messaging, evaluate service offerings, and uncover positioning gaps that can shape marketing strategy. They walk through practical examples that show how to turn raw research into usable insights.Additionally, the episode covers the importance of setting clear prompts. With the right guidance, ChatGPT can organize findings, summarize sources, and create strategic frameworks that teams can use during planning sessions. This is especially helpful for small teams that want to move quickly without sacrificing depth.Finally, the team shares tips for integrating AI into everyday workflows. They show how deep research mode supports better brainstorming, faster campaign planning, and more informed creative thinking.For marketers who want to elevate their work, this episode offers a clear path forward. Deep research mode is more than a tool. It is a way to work smarter, stay competitive, and build stronger strategies with confidence.
Transcribe →52: From a Blank Calendar to Big Ideas: Beating Social Media Burnout
Nov 2400:28:34Tap to summarizeSend us Fan MailStaring at a blank content calendar?In this episode of Practical Rebels, Veronique sits down with Savannah, HatchMark Studio’s own social media manager, to talk about what really causes burnout and how to get your creativity flowing again.From leaning on your team for ideas to using AI the right way, they share practical tips that help brands come up with social media content ideas that actually connect.Listen now on your favorite podcast platform. 🎧
Transcribe →51: The Secret Behind Logos That Stand the Test of Time
Nov 500:21:12Tap to summarizeSend us Fan MailSome logos stick in your mind for decades. Others fade from your memory in just a few years.In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stands for:✏️ Simple – Clear and easy to recognize.🎯 Memorable – Sticks in your audience’s mind after one glance.⏳ Ageless – Avoids trends so it stays relevant for decades. 🖥️ Reliable – Works everywhere, in every size and format.💡 Thoughtful – Has meaning that connects to your brand’s story and values.Whether you are a designer, a marketer, or a business owner, you can use SMART to evaluate your current logo or guide the creation of a new one.🎧 Now streaming on both Apple and Spotify!
Transcribe →50: How to Teach AI to Speak Your Brand Voice
Oct 2400:30:22Tap to summarizeSend us Fan MailYour marketing team is probably already using AI. The real question is: are you getting content that truly sounds like your brand?In this episode of Practical Rebels, Logan and Veronique unpack how to train AI the right way. From giving better prompts to refining outputs in rounds, they share how to turn AI into a creative partner instead of a quick shortcut.🎙️ The episode is now live. Listen today on your favorite podcast platform.
Transcribe →49: Stop Branding for Yourself. Start Branding for Impact.
Oct 900:23:15Tap to summarizeSend us Fan MailWhat do a lot of brands get wrong? They build for themselves, not for their audience.In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real audience research can completely change the game.We break down:✅ How to identify your actual audience✅ What goes into a strong brand persona✅ Why the best brands are built on insight, not instinct✅ And how branding for your audience drives real ROIIf you want your brand to connect, convert, and grow, tune into this latest episode for some amazing tips and insights.
Transcribe →48: Rethinking Email → How Smart Brands Are Building Loyalty, Not Just Sales
Sep 2500:23:25Tap to summarizeSend us Fan MailEmail marketing doesn’t have to feel like automation overload. In this episode of Practical Rebels, Gavin Hewitson, founder of In-box, shares why the future of email is all about genuine connection.We explore the difference between sales-driven emails and plain-text messages that feel like they’re coming directly from a founder. Gavin explains why small human touches like adding a thoughtful delay to post-purchase emails or sending messages that express gratitude can help you bolster your brand loyalty. For service-based businesses, we dig into how to deliver consistent value through education, not just promotions. We also tackle the hype around SMS marketing and uncover how to use it strategically and when you should focus your efforts elsewhere. If you’re ready to transform your subscribers into a real community, this episode gives you practical strategies to make email your most personal marketing channel.
Transcribe →47: Google AI Overviews vs. AI Mode → What These New Search Features Mean for You
Aug 1300:14:23Tap to summarizeSend us Fan MailGoogle is evolving fast, and your content strategy needs to keep up.In Episode 47 of Practical Rebels, Logan and Ramsey discuss the two AI-powered search features every marketer and business owner needs to understand. 🔍 Google AI Overviews: Quick answers at the top of search results 💬 Google AI Mode: An immersive, ChatGPT-like experience built for deeper queriesThese tools are changing how people search and how your content gets discovered. In this episode, we cover: ✅ What makes AI Mode different from AI Overviews✅ How user behavior is shifting and what it means for your SEO✅ Simple steps to start optimizing for AI Search right now
Transcribe →46: Instagram + Google → The All-New SEO Duo for 2025
Jul 3000:17:43Tap to summarizeSend us Fan MailBig update: Google is now indexing Instagram posts from professional and creator accounts.That means your Reels, photos, and carousels can show up in Google Search results.In the first episode of our new format on Practical Rebels, Logan and Ramsey break down what this means, why it matters, and what you should be doing about it. ✅ Why Instagram posts are now part of your SEO ✅ What kinds of posts are most likely to rank ✅ How to repurpose your existing content for searchOur goal with this and future Practical Rebels episodes is to give you more industry insider tips with a shorter run time that is easy to listen to in one shot on your morning commute or coffee routine. We hope you enjoy it!🎧 Listen in wherever you get your podcasts. Now streaming!🎙️ And don’t miss this: On August 14th, here at Hatchmark Studio, we have our live podcast with Red Iron Design, and we are going to be talking about everything social, how to grow your presence, how many times to post, and all the things that may keep you from showing up online.This is the first live Practical Rebels podcast (maybe the last, who knows), but we’re going to give it a shot and make it happen. 📍 August 14th | 6 PM–8 PM | Doors open at 5:30 PM 📍 Hatchmark Studio | 1201 Barrancas Avenue, Pensacola, Florida 🎟️ Tickets are $10 + tax, and you can find them here https://lnkd.in/gX3y3QeF
Transcribe →45: Leveraging The Power of Social Listening with Ivy Thomas-Everitt
Jul 1600:40:18Tap to summarizeSend us Fan MailWhy do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year industry veteran. During our conversation, she explained how social listening–especially paying attention to critics–is a way to turn tough feedback into powerful content and forge strong connections with your customers.We also set the record straight on social trends. When you should do them, why you should do them, and why some brands should pass on certain trends. That’s right–you shouldn’t be doing all of them. If you’re a business owner or marketer who is wondering how to turn your customers’ feedback into positive actions, you won’t want to miss a second of this candid episode.
Transcribe →44: Marketing & Minerals: How BEAM Minerals Dominates Digitally with Miranda Alvarez
Jul 200:51:17Tap to summarizeSend us Fan MailDiscover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing. Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her journey from diverse backgrounds to building a successful brand through storytelling rooted in truth and purpose. On this episode of Practical Rebels, Miranda spoke to us about how she blends science with human connection to build a truly collaborative content strategy. 👉 BEAMminerals.com
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