Ask most people what an Executive Assistant actually does and they'll guess wrong. We're back on Practical Rebels with Kate Simmons from Sunchase Companies, and she's laying out what the job really looks like once you're the one making things happen behind a growing company's clean org chart, marketing coordination, problem solving, and all.

Kate walks us through why she left a big institution for a smaller, faster-moving team, what it's like when onboarding hits full speed by day two, and why this role hands you confidence before you ever feel ready for it. She also produces Sunchase's own podcast start to finish, guest outreach, scheduling, editing, publishing, social promotion, and shares how her marketing responsibilities grew after a rebrand until she became the one trusted point person everything ran through.

Then we get into the practical stuff. How she switches gears all day long, what she does when three "urgent" requests land at once, and how she keeps the plates spinning without dropping the ones that matter. Kate breaks down her decision filter, why a quick check-in with leadership beats guessing, and the tools that actually keep her sane, Google Calendar as her single source of truth, and handwritten notes for the context an AI note taker will always miss.

We also talk imposter syndrome, owning your mistakes out loud, and what she'd tell young professionals trying to break into a hiring landscape run by AI. If you're job hunting, building a career in marketing operations, or just trying to make your transferable skills and your network work harder for you, this one's worth the listen.

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