Podcast
Productized Podcast
Hosted by Productized · EN
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
26episodes
Episodes
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Chris Compton on Product Team Effectiveness (Most Listened 20min of S18)
Sep 900:19:03Tap to summarizeThese 20 minutes are pure gold! Chris Compton joins André Marquet to uncover how product teams can stay effective in a world of constant change. You’ll discover the real difference between customer value and business impact, the traits that separate respected product leaders, and why culture matters just as much as strategy.In this special cut, Chris breaks down:✅ What “effectiveness” really means for product teams (and why most orgs define it wrong)✅ The three ingredients of high-performing teams: alignment, value focus, and outcomes✅ How leadership can balance culture, business impact, and customer valueWhether you’re a founder, PM, or product leader—this is your shortcut to strategies that make teams thrive instead of burn out.👉 Tune in now and hear why Chris’s take on product effectiveness was the most replayed 20 minutes of Season 18.🎟 Meet Chris live at Productized 2025 → https://productized.co/tickets
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The Most Important 15 Minutes You’ll Hear on Product Management | Bruce McCarthy
Sep 200:15:50Tap to summarizeWhat happens when you take one of the most respected voices in product management and distill his insights into 15 minutes of pure value? In this special release, Bruce McCarthy breaks down:✅ Why product management exploded (and why many teams still get it wrong)✅ The shift from building faster → to driving outcomes that matter✅ How junior PMs can grow by learning the “other hats” of the business✅ A simple but powerful way to align stakeholders and “mine for conflict”✅ Why roadmaps should tell a story of value instead of featuresIf you’re a product manager, leader, or founder—this is your shortcut to timeless lessons that could save you years of trial and error.👉 Listen now, and hear why Bruce’s talk at Productized remains one of the most impactful in our community.🎟️ Meet Bruce live at Productized 2025 → https://productized.co/tickets
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193. Why Radical Product Thinking Beats Growth-at-All-Costs | Radhika Dutt
Aug 2600:59:13Tap to summarizeWhat’s the difference between building features… and building products that truly change the world?In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact.Radhika shares:➡️ Why most product visions fail (and how to fix them)➡️ The Radical Product Thinking framework for turning vision into action➡️ How to stop chasing “feature factory” growth and build products that matter➡️ Lessons from applying radical thinking in companies of all sizes➡️ Why products that ignore long-term impact end up hurting users, teams, and societyIf you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen.Chapters:03:06 The Power of Asking Questions in Product Management06:03 The Limitations of OKRs and Goal Setting08:57 Innovative Thinking and Questioning Norms12:16 The Importance of Vulnerability in Leadership15:12 Puzzle Setting vs. Traditional OKRs18:26 Building a Culture of Learning and Adaptation21:20 The Role of AI in Product Management24:31 Conclusion and Key Takeaways30:20 The Dangers of Optimizing for Engagement33:19 Crafting a Meaningful Vision Statement39:16 The Importance of Clarity in Vision42:06 Balancing Vision and Survival51:18 Creating Alignment in Product Teams55:20 Anticipating Productize 2025🔗 Connect with Radhika: https://www.linkedin.com/in/radhika-dutt/ 🔗 Productized Webinar: Measuring Product Success with Radhika Dutt: https://www.youtube.com/watch?v=aG6dSIP4C9Q 🔗 Radhika's Talk at Prodictized Conference 2024: Rethinking OKRs: How They're Hurting Your Organization: https://www.youtube.com/watch?v=Ew_0SKsByPE 🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🎧 Available on YouTube, Spotify, and all podcast platforms.👉 Join us at Productized Conference 2025 in Lisbon where Radhika will also be joining us live: https://www.productized.co#RadicalProductThinking #ProductManagement #ProductStrategy #FutureOfWork #ProductLeadership #ProductizedPodcast #CreateChangeTogether
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192. What Comes After SWOT? Krasi Bozhinkova’s Fresh Frameworks for Product Strategy
Aug 1900:49:15Tap to summarizeHow do you build great products in a world that’s constantly changing? In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:➡️ Why most product roadmaps are too “clean” to be human➡️ How to overcome decision paralysis in uncertain markets➡️ The danger of over-optimizing user journeys➡️ What AI can’t do (and why your judgment still matters)➡️ Her own frameworks like the Critical Need Model and Multi-Ocean StrategyWhether you're a designer, product manager, or founder — this episode is packed with insights that will challenge how you think and how you build.Chapters:01:06 Career Journey: From Engineering to Product Management03:39 Creating Impact through Product Bootcamp05:58 The Role of Design in Product Management12:13 Innovative Frameworks: Critical Need Model and Multi-Ocean Strategy17:04 Understanding Generational and Industry-Specific Challenges22:43 The Importance of Empathy in Product Management28:53 Embracing Uncertainty in Product Discovery32:57 The Future of Product Management with AI40:12 Responsible Design and Ethical Considerations40:55 Advice for Aspiring Product Managers🔗 Connect with Krasi: https://www.linkedin.com/in/krasi-bozhinkova/🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🛠️ Krasi will also be running a highly interactive workshop at the Productized Conference 2025! Don’t miss your chance to dive deeper with her live on October 16.🎟️ Get your tickets at: https://productized.co/tickets🔗 Stay tuned, follow us on LinkedIn, and hit that subscribe button for more!
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191. We Have to Stop Confusing Speed with Progress: Rich Mironov on Real Product Work
Aug 12, 202500:48:22Tap to summarizeIs your product team always sprinting, yet the business impact stays flat? Are sales and stakeholder demands pulling you in ten directions at once? Do you know how to talk about product in a way that makes execs care?In this episode of the Productized Podcast, host Pedro Ganço sits down with Rich Mironov, a legendary product leadership coach with 40+ years of experience, to unpack what real product work looks like.Spoiler: it’s not just shipping features faster.You’ll learn:➡️ Why speed ≠ progress—and how to tell the difference➡️ How to protect your roadmap from sales-driven chaos➡️ What real product incentives should focus on➡️ How to speak the language of money when talking to execs➡️ What AI will (and won’t) solve in product discovery➡️ How to rebuild joy and clarity into your product team’s missionChapters:02:11 Understanding Product Management Basics04:42 Rich Mironov's Career Journey and Insights05:28 Transitioning to Portugal and Community Involvement05:37 Missing Silicon Valley: A Personal Reflection08:28 The Misconceptions of Product Management11:51 B2B Challenges: Navigating Sales and Product Dynamics14:55 The Language of Money: Bridging Product and Sales17:52 Incentives and Conflicts: Aligning Sales and Product Goals20:55 Designing an Ideal Organization: Lessons from Experience26:32 Navigating Product Management in an AI-Driven World35:09 The Attention Economy: Standing Out in a Noisy Market35:57 Finding Joy in Product Management43:06 Lessons from Failure: The CEO Perspective46:49 The Language of Money in Product LeadershipJoin Rich live at Productized Conference 2025 in Lisbon!Rich's Talk: “Business Cases Are Stories About Money”Learn how to build financial narratives that actually win over stakeholders.Rich's Workshop: “Product Leadership, Customer Value, and Talking Money with Stakeholders”Hands-on lessons in influence, alignment, and navigating real-world product leadership.🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/ 🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061🎟️ Productized Conference 2025 | Oct 2025Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!🔗 Learn more and join us live in Lisbon: https://www.productized.co 🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.#ProductManagement #RichMironov #ProductLeadership #StakeholderManagement #AIinProduct #ProductStrategy #CreateChangeTogether #ProductizedPodcast #BusinessCases #LeadershipDevelopment
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#GirlsWhoProduct with Claire Vo, SVP @Optimizely
Nov 22, 2018Tap to summarizeClaire Vo is the SVP of Product Management at Optimizely, the world's leader in digital experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology. In this interview, we've discussed such important questions as women in management, creating new opportunities and balancing motherhood with the senior position. Listen to this interview and learn how to stop underplaying your own abilities. 💃About #GirlsWhoProduct: #GirlsWhoProduct is a series of interviews with women that have been able to beat the ‘product’ ceiling and get into the profession. Our mission is to inspire, connect and empower more women to get into product roles and help them consider ‘product’ as a venue of personal and professional growth. This project was made possible thanks to our partnership with Zalando Tech.
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