Podcast
ProductLed Podcast
Hosted by Wes Bush · EN
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
40episodes
Episodes
Newest firstAll episodes
How to Build a Big SaaS with a Tiny Team.
Aug 20, 2024Summary readyIn this podcast, Wes Bush dives into the essential strategies for building a product-led business. Drawing from his experience of working with 408+ SaaS companies, Wes outlines the pitfalls of what he calls "surface-level PLG" and introduces a comprehensive approach that involves nine core components— the ProductLed System. When you implement the system into your business, you'll grow faster with less effort. Tune in to learn how. Key Highlights: 01:30: Introduction to the importance of standing out in a commoditized market. 3:08: The shift from sales-led to product-led growth. 5:14: Common mistakes in product-led growth. 10:02: Key outcomes of successful product-led businesses. 17:24: Scaling up with the ProductLed System. 33:07: Final thoughts and next steps for building a product-led organization.
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How to Scale your SaaS past 8-figures without a Sales Team
Apr 1, 2024Summary readyIn this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the product at the core of their strategy. Key Highlights [01:34] The top three main outcomes of product-led growth: Effortless ARR, lean scale, and evergreen growth. [09:00] Exploring how to acquire, engage, and monetize users without a traditional sales team. [19:38] Wes shares his perspective on the 'iceberg analogy' for product-led growth, highlighting the visible and hidden elements crucial for success. [24:11] Introduction to the effortless ARR concept and its significance in a product-led strategy. [32:22] The importance of user intimacy in understanding and addressing the ideal user's needs. [46:14] The significance of having the right team setup for scaling a product-led business. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024. Links: Wes Bush | LinkedIn Read Wes’ new book | Join the waitlist here.
Summary
How to Scale your SaaS past 8-figures without a Sales Team
Apr 1, 2024Summary readyIn this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the product at the core of their strategy. Key Highlights [01:34] The top three main outcomes of product-led growth: Effortless ARR, lean scale, and evergreen growth. [09:00] Exploring how to acquire, engage, and monetize users without a traditional sales team. [19:38] Wes shares his perspective on the 'iceberg analogy' for product-led growth, highlighting the visible and hidden elements crucial for success. [24:11] Introduction to the effortless ARR concept and its significance in a product-led strategy. [32:22] The importance of user intimacy in understanding and addressing the ideal user's needs. [46:14] The significance of having the right team setup for scaling a product-led business. About Wes Bush: Wes Bush is the founder and CEO of ProductLed and the world’s leading expert on product-led growth. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: Your Go-To Manual for Scaling a Product-Led Business, due in August 2024. Links: Wes Bush | LinkedIn Read Wes’ new book | Join the waitlist here.
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How to Crush Product-led Acquisition Bottlenecks and Improve Conversion
Mar 9, 2024Summary readyIn this episode of the ProductLed Podcast, Wes Bush and Laura Kluz focus on an acquisition growth process. They discuss a structured approach involving a 60-90 minute weekly meeting aimed at enhancing not only acquisition but also engagement and monetization aspects of a business. Wes emphasizes the importance of identifying bottlenecks in the business and collaboratively finding solutions as a team, rather than placing the burden on a single individual. Highlights 02:30: Wes Bush explains the purpose and structure of the weekly growth meeting. 06:27: Discussion on identifying and prioritizing business bottlenecks. 09:19: Brainstorming session on generating solutions for acquisition challenges. 13:13: Tips on how to efficiently brainstorm and prioritize solutions. 16:55: Reviewing and refining solutions in subsequent meetings.
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How to Scale your Self-Serve Revenue with Wes Bush
Jul 3, 2023Summary readyWes Bush designed the ProductLed Method™️ with the primary objective of assisting SaaS founders in rapidly scaling their self-serve revenue. In today’s episode, Wes provides an insightful high-level overview of this method, offering a fantastic introduction to its principles, significance, and practical implementation strategies for your own product-led growth (PLG) business. Unlock the secrets of the ProductLed Method™️ as we dive into its three phases and nine dynamic components to discover why this method is the ultimate game-changer for scaling. For a deeper dive into this PLG methodology, head over to the ProductLed blog and explore How to scale your SaaS business faster with the ProductLed Method™️. Key Takeaways: [0:10] Introduction to the ProductLed Method™️ principles [1:22] Brief intro of Wes Bush, his knowledge, and PLG accolades [2:00] Well funded and bootstrapped SaaS founders benefit from the ProductLed Method™️ [3:01] Rise of PLG in the SaaS industry and growing interest in the ProductLed Method™️ [3:48] Development of the ProductLed Method™️and the identification of the 9 main patterns [6:06] Importance of vision, user, and model in the ProductLed Method™️ [7:10] Three components of the growth engine: offer, experience, and pricing [10:34] Summary of the growth engine components and their significance [11:56] Introducing phase three of the ProductLed Method™️, focusing on exponential growth and scaling the approach [15:20] Wes Bush’s new book on scaling a product-led business will be released at end of 2023 About Wes Bush: Founder of ProductLed, Wes Bush is an entrepreneur, bestselling author, and the #1 expert on product-led growth. He has empowered more than 500,000 people through his books, podcast, and thought leadership on product-led growth. Links: Wes Bush | LinkedIn The ProductLed Method ProductLed | LinkedIn
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How to Unsuccessfully Launch a ProductLed Growth Motion
Oct 4, 2022Summary readyWe frequently hear expertise and insights about growing your product-led businesses in the global market. But what about tackling a different view of the discussion that will blow your mind? In today's podcast, Wes Bush is here to discuss a different approach of ideas and insights about how to be successful in building an unsuccessful launch of a product-led growth motion! You read that right! Are you beginning to wonder what will happen next in this conversation? Then take a seat, unwind, and start listening to this podcast immediately! Shownotes [01:11] Do it alone! [01:50] Make a free trial of your unfinished product and launch it with high sales goals on day one. [02:23] Don't create a team to work on your product-led growth plan. [02:40] Never train your staff on any subject involving your product. [03:16] Assume you know it all. [03:33] Keep your business's reasons for making this shift a secret. [03:53] Don't prioritize early initiatives well. [04:32] Avoid following any framework or anyone so that you can spend more time simply making mistakes for people. [04:46] Don't create the strategy as a leadership group. [05:27] Focus on large-scale revolutions! [05:38] Do not perform good optimizations because most product models were perfect at launch. [05:56] Make sure you don't measure the user's success. [06:17] Concentrate on various user and ideal consumer kinds. Profile ProductLed Podcast Wes Bush on LinkedIn Wes Bush on Twitter ProductLed Community
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Introducing the ProductLed Scorecard
Aug 23, 2022Summary readyWe’re launching something new and we’re excited to share it with you! Introducing the Product Led Scorecard, a free tool that helps you understand what those levers in your business that you really need to be focusing on are. Tune in because we have a little treat to offer to our loyal podcast listeners by the end of this episode. Show notes: [0:42] The four main levers of growth for product-led businesses [1:35] Make sure that you’re making progress in your Product Led journey [2:05] The benefits of Product-Led Scorecards for your company [3:16] You’ll get a chance to have a personalized video and go through your results Link: Product Led Scorecard
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ProductLed Podcast Special - ProductLed Accelerator
May 13, 2022Summary readyJoin us as Wes takes us through what's new at ProductLed: The ProductLed Accelerator. [00:45] ProductLed Accelerator [1:05] Most people resist talking to sales reps yet jump at the chance to use a free product. [3:08] What's new in the ProductLed Accelerator course [5:19] Where will the ProductLed Certification fit? [6:52] Sponsored Ad [8:15] The student journey [10:20] Live workshops [11:00] Advice if you're still on the fence [13:00] Live Session Replay update About Wes Bush Wes is the author of the best selling book: Product-Led Growth: How to Build a Product That Sells Itself and is the Founder and CEO of ProductLed. Links productled.com Profiles Wes' LinkedIn ProductLed's LinkedIn Pierce' LinkedIn
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Top-10 Most Downloaded ProductLed Podcast Episodes
Feb 1, 2022Tap to summarizeProduct-Led Podcast has reached its 100th episode! Out of 99 insightful pieces, we countdown to the top 10 most downloaded episodes. Featuring an all-star line-up of guests, we will hear snippets of these throwbacks, and recall the different journeys that upheld the essence of being product-led. Show Notes: [00:45] #10: Episode 87 - User research and the importance of how users use their products with Allison Dickin of Sprig [1:58] #9: Episode 80 - CEO and founder of InnerTrends, Claudiu Murariu, on the selection of user activation KPI's to meet onboarding goals [2:59] #8: Episode 85 - Jon Butterfield of Speedinvest on fine-tuning your go-to-market strategy [4:34] #7: Episode 81 - DoWhatWorks' Andres Glusman gives advice on building growth in skillset [6:36] #6: Episode 70 - The secret to acquiring over 50 million users by Zach Sims of Codeacademy [8:59] #5: Episode 82 - What video games can teach you about user onboarding with Emily Lonetto of Voiceflow [11:00] #4: Episode 83 - Alison Taylor and Trevor Johnston of Jane discuss growing 7-figure SaaS business using Product-Led growth [13:02] #3: Episode 29 - How to acquire your first 100 customers by your Product-Led company according to Gen Furukawa of Pre-hook [14:07] #2: Episode 79 - The art of product positioning with the author, April Dunford [20:54] #1: Episode 28 - The original Product-Led podcast hosts, Wesh Bush, and Ramli John, explain why one should become Product-Led Growth Certified Profile Links: Allison Dickin website Sprig Claudiu Murariu on LinkedIn InnerTrends Jon Butterfield on LinkedIn Speedinvest Andres Glusman on LinkedIn DoWhatWorks Zach Sims on LinkedIn Codeacademy Emily Lonetto website Voiceflow Alison Taylor on LinkedIn Trevor Johnston on LinkedIn Jane website Gen Furukawa on LinkedIn Prehook April Dunford website Wesh Bush on LinkedIn Ramli John on LinkedIn
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2022 PLG Predictions and 2021 in Review with Wes Bush and Ramli John
Jan 11, 2022Tap to summarizeA lot happened in 2021—both good and bad—but today’s episode is all about wins! ProductLed founder and CEO Wes Bush and managing director Ramli John wrap up the year by looking back on some of its highlights. They go through two of the ProductLed Podcast’s most episodes and weigh in on what’s next for the podcast. They also touch on some things from the ProductLed blog, give examples of products that have done well, and share their predictions for product-led growth in 2022. And because this is the season of giving, stick around until the end for a chance to win a special gift! Show Notes [01:15] The Product-Led Growth community’s “wins” in 2021 [04:02] About the most popular ProductLed Podcast episodes and how the podcast is planning to move forward [09:30] ProductLed’s most popular blog posts for 2021 [14:25] Tools that give sales team product engagement data will gain more traction [15:20] The days of the "free monopoly" are upon us [18:00] The point of value is moving earlier in the customer journey compared to before [20:45] Being "product-led" will be seen as more than a "product thing" [24:18] Product-led tools are going to explode and product-led companies (or product-led/sales-led hybrids) are going to take the mainstream [27:20] Leave a review for the ProductLed Podcast for a chance to win a vintage Product-Led Growth hat—and if you don’t want to do that, join the ProductLed cohort! [29:25] Ramli’s next steps Links Product-Led Growth Certificate How to Grow a 7-Figure SAAS Business Using Product-Led Growth (Episode 83) How Codecademy Acquired 50M+ Users According To The CEO (Episode 78) What Is Product-Led Growth? Product-Led Growth Tech Stack
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