RadioCommerce | رادیوکامرس
Episode ۱۷+: ترفندهای بلکفرایدی
Date: December 6, 2025
Overview
In this dynamic special episode, RadioCommerce explores "Black Friday Tricks" and the marketing tacts and brand strategies used during the Black Friday shopping phenomenon. Sharing observations and insider perspectives, the hosts dig into how brands craft compelling campaigns, the psychology influencing shoppers, and anecdotes about both local and global brands that have made Black Friday a major event in consumer culture.
Key Discussion Points & Insights
The Power of Storytelling in Black Friday Branding
- [00:00] Alex: Sets the tone for the episode with a brief welcome in their signature energetic style, immediately signaling a lively, collaborative discussion.
- (No direct quote available for content here)
Team Strategy and Cross-Functional Planning
- [07:42] David:
- Stresses the increasing need for coordination across teams – from logistics and marketing to IT – to pull off complex Black Friday campaigns.
- Quote: "More."
(Brief, but in context underscores the emphasis on more integration, effort, and resources during big sales events.)
The Psychology Behind Black Friday
- [10:58] Laura:
- Shares her perspective on consumers' motivations, focusing on the excitement and urgency brands create.
- Quote: "Yeah, yeah."
(Shows agreement with previous insights on how psychological triggers drive Black Friday's success.)
Brand Goals & The Art of Persuasion
- [11:24] Kevin:
- Breaks down how brands set "yanichi" (fictitious pricing or discounts), "munda" (limited-time offers), and define clear campaign goals ("hadaf").
- Toasts to successful campaigns:
- Quote: "Yanichi, Munda, hadaf. Cheers. Foreign."
(A concise summation of the Black Friday formula: bold pricing, limited windows, targeted objectives, and often international inspiration.)
Local Twists on Global Trends
- [16:38] Olivia:
- Highlights her own memorable Black Friday campaign—referred to as "my special jom"— exemplifying how brands localize the experience.
- Quote: "My special jom."
(Personalizes the episode and brings in the flavor of local adaptations.)
Behind-the-Scenes Logistics
- [19:36] James:
- Addresses operational hurdles and how seamless coordination becomes the backbone of successful Black Friday events.
- Quote: "Coordination."
(Echoes David’s early emphasis on teamwork and orchestration.)
Campaign Outcomes & Honest Talk
- [21:28] Laura:
- Offers constructive feedback on campaign performance, stressing the importance of post-event analysis and honesty in results.
- Quote: "Kosha, your push von net. Guys get to hold up a heshbar."
(Implies: 'Check your pushes [efforts] and metrics; keep everyone accountable and transparent about results.')
Notable Quotes & Memorable Moments
-
Kevin [11:24]:
"Yanichi, Munda, hadaf. Cheers. Foreign."
(On the essential elements of a Black Friday campaign: enticing discounts, time-limited offers, clear goals, and inspiration from abroad.)
-
Olivia [16:38]:
"My special jom."
(Describing her proudest localized campaign moment.)
-
Laura [21:28]:
"Kosha, your push von net. Guys get to hold up a heshbar."
(Emphasizing thorough post-campaign evaluation and accountability.)
Episode Flow: Timestamps for Important Segments
- [00:00] – Intro and setting the tone
- [07:42] – David on multi-team "more" coordination
- [10:58] – Laura on consumer psychology and momentum
- [11:24] – Kevin outlines Black Friday's strategic pillars
- [16:38] – Olivia's personal highlight in local adaptation
- [19:36] – James on logistics and back-end integration
- [21:28] – Laura’s wrap-up on honest analytics and learning
Summary
This episode of RadioCommerce delivers an insider's look at how brands—both established and emerging—capitalize on Black Friday, blending global tactics with localized flavor. The hosts’ casual, insightful banter touches on brand goals, the power of limited offers, the importance of teamwork, localized execution, and the imperative of post-campaign transparency. Key takeaways include the necessity for bold storytelling, operational synergy, and honest assessment to make a Black Friday campaign truly impactful.
